At a Glance
- Tasks: Lead the execution of CRM campaigns across various channels like email and SMS.
- Company: Join LeoVegas Group, a dynamic team of over 1800 innovators in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Be at the heart of campaign delivery, driving impactful customer journeys in a fast-paced environment.
- Qualifications: Experience in CRM campaigns, strong attention to detail, and knowledge of compliance standards required.
- Other info: Embrace a vibrant culture with regular social events and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
As CRM Communications Delivery Team Manager, you’ll play a vital role in the CRM team, owning the execution of campaigns across email, push, in-app, and SMS. Working closely with Marketing, Data Strategy, Creative, Promotions, and CRM Analytics teams, you’ll ensure all customer communications are delivered accurately, on time, and with maximum impact.
This is a hands-on leadership role at the centre of the campaign delivery engine — turning marketing briefs into high-quality customer journeys. You’ll help embed best practices in personalisation, testing, and compliance, and act as a key link between strategic planning and day-to-day execution. It's a fantastic opportunity for someone who thrives on precision, collaboration, and fast-paced delivery.
YOU WILL BE RESPONSIBLE FOR:
- Managing the end-to-end delivery of CRM campaigns across email, push, in-app, and SMS
- Owning the build, QA, scheduling, and deployment of all customer communications
- Implementing and maintaining automated and trigger-based journeys to support lifecycle engagement
- Collaborating with the Data Strategy team to ensure accurate audience selection and segmentation
- Working with Creative teams to ensure a responsive and high-quality asset workflow
- Embedding robust A/B and multivariate testing processes to drive continuous improvement
- Ensuring all communications meet compliance, GDPR, and responsible gaming standards
- Supporting campaign performance reviews, collaborating with Analytics to apply insights
- Managing stakeholder expectations through clear prioritisation and effective workflow management
- Contributing to the evolution of tools and processes to increase delivery efficiency and scalability
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Hands-on experience delivering CRM campaigns at scale across multiple channels
- Strong working knowledge of CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign
- Meticulous attention to detail and a strong sense of ownership over delivery accuracy
- Good understanding of personalisation logic, dynamic content, and customer journeys
- Strong organisational and communication skills with experience managing cross-functional stakeholders
- Experience working in a regulated industry with a clear understanding of compliance standards
- A test-and-learn mindset with a focus on data-driven improvements
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
Benefits:
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
CRM Communications Delivery Team Manager employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Communications Delivery Team Manager
✨Tip Number 1
Familiarise yourself with CRM platforms like Braze, Salesforce Marketing Cloud, or Adobe Campaign. Having hands-on experience or even a basic understanding of these tools will give you an edge in discussions during the interview.
✨Tip Number 2
Showcase your ability to manage cross-functional teams effectively. Prepare examples of past experiences where you successfully collaborated with marketing, data strategy, and creative teams to deliver impactful campaigns.
✨Tip Number 3
Highlight your attention to detail and ownership over delivery accuracy. Be ready to discuss how you've implemented best practices in personalisation and compliance in previous roles, as this is crucial for the position.
✨Tip Number 4
Demonstrate your test-and-learn mindset by sharing specific examples of how you've used data-driven insights to improve campaign performance. This will show that you're aligned with their focus on continuous improvement.
We think you need these skills to ace CRM Communications Delivery Team Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaign management, especially across email, push, in-app, and SMS channels. Use specific examples that demonstrate your hands-on leadership skills and attention to detail.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM communications and how your background aligns with the role at LeoVegas Group. Mention your familiarity with CRM platforms like Braze or Salesforce Marketing Cloud, and how you can contribute to their team.
Showcase Your Collaboration Skills: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Provide examples of how you've successfully managed stakeholder expectations and delivered projects on time.
Highlight Compliance Knowledge: Given the regulated nature of the industry, make sure to mention your understanding of compliance standards, including GDPR. This will show that you are aware of the importance of responsible gaming and can navigate these requirements effectively.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with CRM campaigns, especially across multiple channels like email, push, and SMS. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Attention to Detail
Given the meticulous nature of the role, emphasise your attention to detail. Share examples of how you've ensured accuracy in campaign delivery and compliance with regulations like GDPR.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in managing cross-functional stakeholders. Highlight any successful collaborations that led to improved campaign outcomes.
✨Embrace a Test-and-Learn Mindset
Talk about your approach to A/B testing and data-driven improvements. Share instances where you've implemented testing processes that resulted in enhanced campaign performance.