At a Glance
- Tasks: Join us as a Commercial Marketing Specialist to optimise marketing communications and drive retention campaigns.
- Company: LeoVegas Group is a leading innovator in the igaming industry with over 2000 team members worldwide.
- Benefits: Enjoy hybrid working, generous leave, healthcare coverage, and a wellbeing allowance.
- Why this job: Be part of a dynamic team that values innovation, collaboration, and continuous improvement in a fast-paced environment.
- Qualifications: Experience in CRM or commercial marketing, strong data skills, and a proactive mindset are essential.
- Other info: Work in stylish offices near Leeds Train Station and enjoy regular social events and perks.
The predicted salary is between 28800 - 43200 ÂŁ per year.
ABOUT THE ROLE
We’re looking for a performance-driven and commercially aware Commercial Marketing Specialist to help deliver and optimise our weekly marketing communications across key UK brands and verticals.
Reporting to the Commercial Marketing Manager – Retention, you’ll support the execution of data-led retention campaigns that align with commercial objectives and customer behaviour. You’ll work closely with CRM Delivery, Analytics, Product, and Brand teams to ensure campaigns are effectively briefed, targeted, and continuously improved to maximise customer value, engagement, and profitability.
This is a hands-on role suited to someone who enjoys working with data, campaign planning, and collaborating with cross-functional teams in a fast-paced environment.
YOU WILL BE RESPONSIBLE FOR:
â—ŹSupporting the delivery of the week-by-week marketing communications plan, ensuring timely execution across Sports and Casino verticals.
â—ŹPreparing campaign briefs aligned to commercial goals and customer segmentation strategies.
â—ŹCollaborating with CRM Delivery to ensure accurate and timely launch of campaigns.
â—ŹMonitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.
â—ŹUsing customer data and insights to refine targeting and messaging strategies.
â—ŹMaintaining the campaign planner inline with Casino & Sports Marketing, while proactively adapting plans based on performance, trading activity, and customer trends.
â—ŹAssisting in test-and-learn initiatives to drive campaign effectiveness and commercial returns.
â—ŹWorking closely with other marketing teams to ensure promotional alignment and relevant targeting.
â—ŹDocumenting campaign learnings and sharing key insights with relevant stakeholders.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
â—ŹExperience in CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
â—ŹKnowledge and interest of online sportsbook and gaming products.
â—ŹFamiliarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
â—ŹFamiliarity of executing strategies within a fast-moving, high growth environment
â—ŹStrong attention to detail and a methodical approach to campaign execution.
â—ŹConfidence working with data and using insight to inform decisions.
â—ŹA proactive and collaborative mindset with a focus on continuous improvement.
â—ŹAbility to thrive in a fast-paced, performance-focused environment.
â—ŹExcellent communication skills and the ability to work cross-functionally.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
â—ŹHybrid working – 3 days per week at the office, with flexibility for 2 days at home
●Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
●Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
●Invest in your future – We match pension contributions up to 6%.
●Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
●Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
●A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
●A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
●Support for growing families – Up to 6 months of full pay for maternity leave.
●Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
●Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
●And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
#J-18808-Ljbffr
Commercial Marketing Specialist - Retention employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Specialist - Retention
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and commercial marketing, especially within the gaming and fintech sectors. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the gaming and e-commerce industries. Attend relevant events or webinars to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns you've worked on and the impact they had on customer engagement and retention.
✨Tip Number 4
Demonstrate your collaborative mindset by highlighting experiences where you've successfully worked with cross-functional teams. Emphasise your ability to adapt and thrive in fast-paced environments, as this is crucial for the role at StudySmarter.
We think you need these skills to ace Commercial Marketing Specialist - Retention
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and commercial marketing, especially in gaming, fintech, or e-commerce. Use specific examples that demonstrate your ability to work with data and execute marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with campaign planning and performance monitoring.
Showcase Your Data Skills: Since the role involves working with data, include any relevant experience you have with analytics tools or CRM systems. Highlight specific instances where you've used data to inform marketing decisions or improve campaign performance.
Demonstrate Collaboration: The job requires working closely with cross-functional teams. Provide examples in your application of how you've successfully collaborated with others in previous roles, focusing on your proactive and collaborative mindset.
How to prepare for a job interview at LeoVegas Group
✨Know Your Data
As a Commercial Marketing Specialist, you'll be working with data to inform your decisions. Make sure you brush up on relevant metrics like NGR, ARPU, and Active Days. Be prepared to discuss how you've used data in past campaigns to drive results.
✨Understand the Industry
Familiarise yourself with the gaming and fintech sectors, especially online sportsbook and gaming products. Showing that you have a genuine interest and understanding of these areas will set you apart from other candidates.
✨Collaboration is Key
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated in the past, particularly in fast-paced environments. Highlight your communication skills and ability to work cross-functionally.
✨Prepare Campaign Briefs
Since you'll be preparing campaign briefs aligned with commercial goals, think about how you would approach this task. Bring examples of previous briefs you've created and be ready to discuss your process for aligning them with customer segmentation strategies.