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- Tasks: Support automated CRM journeys to engage and retain customers.
- Company: Join LeoVegas Group, a leading innovator in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, and a wellbeing allowance.
- Why this job: Develop your marketing skills in a fast-paced, impactful environment.
- Qualifications: Experience in lifecycle or CRM marketing is preferred.
- Other info: Be part of a vibrant team with exciting social events.
The predicted salary is between 28800 - 42000 £ per year.
Commercial Marketing Specialist – Lifecycle
Join to apply for the Commercial Marketing Specialist – Lifecycle role at LeoVegas Group
Commercial Marketing Specialist – Lifecycle
1 day ago Be among the first 25 applicants
Join to apply for the Commercial Marketing Specialist – Lifecycle role at LeoVegas Group
About The Role
We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.
Description
Position at LeoVegas Group
About The Role
We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.
Reporting to the Commercial Marketing Manager – Lifecycle, you’ll play a key role in supporting the execution of our always-on lifecycle programmes. You’ll work closely with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continually improved based on performance insights.
This is an exciting opportunity to develop your lifecycle marketing skills in a high-growth, fast-paced environment, contributing to initiatives that have a measurable impact on customer behaviour and commercial outcomes.
YOU WILL BE RESPONSIBLE FOR:
- Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g. onboarding, retention, winback etc).
- Working with the Commercial Marketing Manager – Lifecycle to implement the automation roadmap aligned to commercial and customer goals.
- Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation.
- Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported.
- Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement.
- Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness.
- Creating clear documentation for journey logic, campaign workflows, and performance metrics.
- Preparing regular performance reports and insights for lifecycle marketing reviews.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
- A solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation.
- Knowledge and interest of online sportsbook and gaming products.
- Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
- Comfort working with data to inform decision-making and optimise performance.
- A proactive mindset with strong attention to detail and problem-solving skills.
- Good collaboration and communication skills to work effectively with cross-functional teams.
- Experience working in a fast-paced, results-driven environment with commercial awareness.
Who We Are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales and Business Development
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Industries
Gambling Facilities and Casinos
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Commercial Marketing Specialist - Lifecycle employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Specialist - Lifecycle
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially within the gaming and fintech sectors. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing automation fields. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position at LeoVegas Group.
✨Tip Number 3
Brush up on your data analysis skills, as this role requires a strong understanding of customer behaviour and campaign performance. Consider taking a short course or using online resources to enhance your ability to interpret data effectively.
✨Tip Number 4
Prepare specific examples from your past experiences that demonstrate your ability to optimise marketing campaigns and improve customer engagement. Being able to share these stories will showcase your expertise and fit for the role.
We think you need these skills to ace Commercial Marketing Specialist - Lifecycle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle, CRM, or commercial marketing. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of customer lifecycle principles and your enthusiasm for the role. Mention specific tools you are familiar with, like Symplify or Braze, to show your technical skills.
Showcase Data-Driven Achievements: In your application, include examples of how you've used data to inform decisions and optimise performance in previous roles. This will resonate well with the data-driven focus of the position.
Highlight Collaboration Skills: Emphasise your ability to work with cross-functional teams. Provide examples of past collaborations that led to successful outcomes, as this is crucial for the role at LeoVegas Group.
How to prepare for a job interview at LeoVegas Group
✨Understand Lifecycle Marketing
Make sure you have a solid grasp of lifecycle marketing principles. Be prepared to discuss how onboarding, engagement, and retention strategies can impact customer behaviour and commercial outcomes.
✨Show Your Data Skills
Since this role is data-driven, come ready to talk about your experience with data analysis. Highlight any tools you've used, like CRM or marketing automation platforms, and be ready to share examples of how you've used data to optimise campaigns.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples from your past experiences where you successfully collaborated with others, especially in fast-paced environments, and be ready to share those stories.
✨Demonstrate a Proactive Mindset
The company values a proactive approach. Prepare to discuss instances where you took the initiative to solve problems or improve processes, particularly in marketing or customer engagement contexts.
