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For Companies At a Glance
- Tasks: Support automated CRM journeys to engage and retain customers.
- Company: Join LeoVegas Group, a leading innovator in the igaming industry with a vibrant team culture.
- Benefits: Enjoy hybrid working, generous leave, healthcare, and a wellbeing allowance.
- Why this job: Develop your marketing skills in a fast-paced environment with measurable impact on customer behaviour.
- Qualifications: Experience in lifecycle or CRM marketing, strong data skills, and a proactive mindset required.
- Other info: Work in stylish offices near Leeds Train Station with regular social events.
The predicted salary is between 28800 - 43200 £ per year.
ABOUT THE ROLE
We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.
Reporting to the Commercial Marketing Manager – Lifecycle, you’ll play a key role in supporting the execution of our always-on lifecycle programmes. You’ll work closely with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continually improved based on performance insights.
This is an exciting opportunity to develop your lifecycle marketing skills in a high-growth, fast-paced environment, contributing to initiatives that have a measurable impact on customer behaviour and commercial outcomes.
YOU WILL BE RESPONSIBLE FOR:
●Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g. onboarding, retention, winback etc).
●Working with the Commercial Marketing Manager – Lifecycle to implement the automation roadmap aligned to commercial and customer goals.
●Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation.
●Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported.
●Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement.
●Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness.
●Creating clear documentation for journey logic, campaign workflows, and performance metrics.
●Preparing regular performance reports and insights for lifecycle marketing reviews.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
●Experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
●A solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation.
●Knowledge and interest of online sportsbook and gaming products.
●Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
●Comfort working with data to inform decision-making and optimise performance.
●A proactive mindset with strong attention to detail and problem-solving skills.
●Good collaboration and communication skills to work effectively with cross-functional teams.
●Experience working in a fast-paced, results-driven environment with commercial awareness.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
●Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
●Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
●Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
●Invest in your future – We match pension contributions up to 6%.
●Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
●Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
●A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
●A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
●Support for growing families – Up to 6 months of full pay for maternity leave.
●Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
●Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
●And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
#J-18808-Ljbffr
Commercial Marketing Specialist - Lifecycle employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Specialist - Lifecycle
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially within the gaming and fintech sectors. This knowledge will help you speak confidently about industry practices during your interactions with our team.
✨Tip Number 2
Network with professionals in the CRM and marketing automation space. Engaging with others in the field can provide insights into best practices and may even lead to referrals or recommendations for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Being able to articulate your experience with data-driven strategies will set you apart from other candidates.
✨Tip Number 4
Showcase your collaborative skills by highlighting any cross-functional projects you've worked on. Our role requires strong teamwork, so demonstrating your ability to work effectively with different teams will be beneficial.
We think you need these skills to ace Commercial Marketing Specialist - Lifecycle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle, CRM, or commercial marketing. Use specific examples that demonstrate your understanding of customer lifecycle principles and any tools you've used.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities listed, such as supporting automated lifecycle journeys and collaborating with cross-functional teams.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your ability to use data to inform decision-making. For example, mention any successful campaigns you’ve worked on and the impact they had on customer engagement or retention.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your collaboration and communication skills. Provide examples of how you've successfully worked in a team environment to achieve common goals.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Data Skills
As a Lifecycle Specialist, you'll be working with data to optimise customer journeys. Be prepared to discuss your experience with data analysis and how you've used insights to drive marketing decisions in the past.
✨Understand Customer Lifecycle Principles
Familiarise yourself with key concepts like onboarding, engagement, and churn prevention. During the interview, demonstrate your understanding of these principles and how they apply to the role.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in fast-paced environments, and be ready to share those stories.
✨Know Your Marketing Tools
Research the CRM and marketing automation tools mentioned in the job description, such as Symplify or Braze. Be ready to discuss your familiarity with these tools and how you've used them in previous roles.
