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For Companies At a Glance
- Tasks: Support automated CRM journeys to engage and retain customers.
- Company: Join LeoVegas Group, a leading innovator in the igaming industry.
- Benefits: Enjoy hybrid working, generous leave, and a wellbeing allowance.
- Why this job: Develop your marketing skills in a fast-paced, impactful environment.
- Qualifications: Experience in lifecycle or CRM marketing is preferred.
- Other info: Work in stylish offices just minutes from Leeds Train Station.
The predicted salary is between 28800 - 48000 £ per year.
Commercial Marketing Specialist – Lifecycle
Join to apply for the Commercial Marketing Specialist – Lifecycle role at LeoVegas Group
Commercial Marketing Specialist – Lifecycle
3 days ago Be among the first 25 applicants
Join to apply for the Commercial Marketing Specialist – Lifecycle role at LeoVegas Group
About The Role
We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.
Description
Position at LeoVegas Group
About The Role
We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.
Reporting to the Commercial Marketing Manager – Lifecycle, you’ll play a key role in supporting the execution of our always-on lifecycle programmes. You’ll work closely with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continually improved based on performance insights.
This is an exciting opportunity to develop your lifecycle marketing skills in a high-growth, fast-paced environment, contributing to initiatives that have a measurable impact on customer behaviour and commercial outcomes.
YOU WILL BE RESPONSIBLE FOR:
- Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g. onboarding, retention, winback etc).
- Working with the Commercial Marketing Manager – Lifecycle to implement the automation roadmap aligned to commercial and customer goals.
- Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation.
- Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported.
- Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement.
- Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness.
- Creating clear documentation for journey logic, campaign workflows, and performance metrics.
- Preparing regular performance reports and insights for lifecycle marketing reviews.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
- A solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation.
- Knowledge and interest of online sportsbook and gaming products.
- Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
- Comfort working with data to inform decision-making and optimise performance.
- A proactive mindset with strong attention to detail and problem-solving skills.
- Good collaboration and communication skills to work effectively with cross-functional teams.
- Experience working in a fast-paced, results-driven environment with commercial awareness.
Who We Are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
- Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales and Business Development
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Industries
Gambling Facilities and Casinos
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Commercial Marketing Specialist - Life Cycle employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Specialist - Life Cycle
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially within the gaming and fintech sectors. This knowledge will help you speak confidently about industry practices during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing automation fields. Attend relevant webinars or local meetups to connect with others who might provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to optimise marketing campaigns in the past. Being able to demonstrate your analytical skills will set you apart from other candidates.
✨Tip Number 4
Research LeoVegas Group's current lifecycle marketing strategies and be ready to suggest improvements or new ideas. Showing that you've done your homework can impress the hiring team.
We think you need these skills to ace Commercial Marketing Specialist - Life Cycle
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Commercial Marketing Specialist - Lifecycle position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in lifecycle marketing, CRM, or commercial marketing. Use specific examples to demonstrate your skills in data analysis, customer engagement, and campaign optimisation.
Showcase Your Skills: Mention your familiarity with CRM and marketing automation tools, as well as your ability to work with data. Highlight any experience you have with segmentation and targeting strategies, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your enthusiasm for the role and the company. Discuss how your proactive mindset and attention to detail will contribute to the success of their lifecycle programmes.
How to prepare for a job interview at LeoVegas Group
✨Understand Lifecycle Marketing
Make sure you have a solid grasp of lifecycle marketing principles. Be prepared to discuss how onboarding, engagement, and churn prevention strategies can impact customer retention and growth.
✨Show Your Data Skills
Since the role is data-driven, come ready to talk about your experience with data analysis. Highlight any tools you've used, like CRM or marketing automation platforms, and be ready to share examples of how you've used data to optimise campaigns.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples from your past experiences where you successfully collaborated with others, especially in fast-paced environments, and be ready to share those stories.
✨Demonstrate a Proactive Mindset
LeoVegas Group values a proactive approach. Prepare to discuss instances where you took initiative in your previous roles, whether it was improving a process or suggesting new ideas that led to positive outcomes.
