At a Glance
- Tasks: Lead and grow B2B sales for e-bikes across the UK.
- Company: Join Leon Cycle, a global leader in e-mobility.
- Benefits: Work at HQ in London with strong support and clear decision-making.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Make a real impact in the booming e-bike industry.
- Qualifications: 10-15+ years in B2B sales leadership with dealer network experience.
The predicted salary is between 43200 - 72000 £ per year.
Reports to: Founder & CEO
Location: London
Scope: United Kingdom
About Leon Cycle
Leon Cycle was founded in Germany in 2014 and has grown into a global e-mobility group with operations across Europe, North America, Australia, and Asia. We design, manufacture, and sell e-bikes and light electric vehicles through dealer networks and key retail accounts. Our core brands include NCM and ET,Cycle, alongside new mobility products for urban and professional use cases. London serves as our global headquarters, providing centralized support in HR, finance, supply chain, marketing, IT, and retail strategy.
Role Overview
We are appointing a Sales Director, UK (B2B) to lead and grow our dealer and key account business within the UK market. This is a pure B2B sales leadership role, fully focused on revenue growth, dealer development, and key account management. All operational and back-office functions are supported by the London HQ.
Role Scope & Boundaries
- This role IS:
- A senior UK-focused B2B sales leadership position
- Fully responsible for dealer and key account sales in the UK
- Accountable for revenue growth and sales execution
- This role IS NOT:
- A Managing Director role
- Responsible for HR, finance, warehouse, or logistics operations
- Responsible for retail store management or retail P&L
Key Responsibilities
- Dealer & Channel Development (UK):
- Build, manage, and expand dealer networks across the UK
- Recruit, lead, and coach UK-based Business Development Managers
- Define dealer strategy, pricing frameworks, and annual sales targets
- Drive dealer onboarding, performance, and long-term partnerships
- Key Account Management:
- Develop and manage Key Account relationships with UK retail chains and strategic partners
- Lead commercial negotiations, volume programs, and promotional plans
- Coordinate closely with HQ on product planning and demand forecasting
- Sales Strategy & Execution:
- Own UK B2B sales targets and revenue performance
- Provide accurate forecasts, pipeline updates, and market feedback to HQ
- Align UK sales execution with global brand and product strategy
- Cross-Functional Collaboration:
- Work closely with London-based teams (marketing, supply chain, finance, HR, IT)
- Ensure smooth coordination between UK sales execution and HQ support functions
- Support the launch of new products and mobility categories in the UK
Preferred Experience & Profile
- 10–15+ years of B2B sales leadership experience
- Strong background in Dealer network development and Key Account / retail chain management
- Proven track record in the UK market
- Commercially sharp, execution-focused, and accountable
- Comfortable working in a fast-moving, founder-led organization
Why This Role
- Based at the global headquarters in London
- Direct reporting line to Founder & CEO
- Clear scope: UK only, sales only
- Strong HQ support with clear decision-making structure
UK B2B E-Bike Sales Director in London employer: LEON CYCLE
Leon Cycle is an exceptional employer, offering a dynamic work environment at our global headquarters in London, where innovation meets e-mobility. With a strong focus on employee growth and development, we provide ample opportunities for career advancement within a supportive culture that values collaboration and strategic thinking. Join us to lead the charge in the B2B e-bike market, backed by a dedicated team and resources that empower you to achieve your sales goals and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land UK B2B E-Bike Sales Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join online forums. The more people you know in the e-bike and B2B sales scene, the better your chances of landing that Sales Director gig.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in dealer network development and key account management. Share specific examples of how you've driven revenue growth in the past.
✨Tip Number 3
Prepare for interviews by researching Leon Cycle and its competitors. Understand their products, market position, and challenges. This will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Leon Cycle and ready to take on the UK B2B sales landscape.
We think you need these skills to ace UK B2B E-Bike Sales Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your B2B sales leadership experience and any relevant achievements in dealer network development. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for e-mobility and how your background aligns with our mission at Leon Cycle. Keep it engaging and personal!
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you exceed sales targets? Grow a dealer network? We love numbers that demonstrate your impact, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at LEON CYCLE
✨Know Your E-Bikes Inside Out
Make sure you’re well-versed in the e-bike market, especially Leon Cycle's products. Familiarise yourself with their key brands like NCM and ET.Cycle, and be ready to discuss how you can leverage your knowledge to grow dealer networks and key accounts.
✨Showcase Your B2B Sales Experience
Prepare specific examples from your past roles that highlight your B2B sales leadership experience. Focus on your successes in dealer development and key account management, as this will resonate well with the interviewers looking for a proven track record.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to defining dealer strategies and pricing frameworks. Think about how you would set annual sales targets and drive performance, and be prepared to share your insights on the UK market and its unique challenges.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams at HQ, highlight your experience in cross-functional collaboration. Share examples of how you've successfully coordinated with marketing, finance, and supply chain teams to achieve sales goals.
