At a Glance
- Tasks: Lead and grow B2B sales for e-bikes across the UK.
- Company: Join Leon Cycle, a global leader in e-mobility.
- Benefits: Work at HQ in London with strong support and clear decision-making.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Make a real impact in the booming e-bike industry.
- Qualifications: 10-15+ years in B2B sales leadership with dealer network experience.
The predicted salary is between 43200 - 72000 £ per year.
Reports to: Founder & CEO
Location: London
Scope: United Kingdom
About Leon Cycle
Leon Cycle was founded in Germany in 2014 and has grown into a global e-mobility group with operations across Europe, North America, Australia, and Asia. We design, manufacture, and sell e-bikes and light electric vehicles through dealer networks and key retail accounts. Our core brands include NCM and ET,Cycle, alongside new mobility products for urban and professional use cases. London serves as our global headquarters, providing centralized support in HR, finance, supply chain, marketing, IT, and retail strategy.
Role Overview
We are appointing a Sales Director, UK (B2B) to lead and grow our dealer and key account business within the UK market. This is a pure B2B sales leadership role, fully focused on revenue growth, dealer development, and key account management. All operational and back-office functions are supported by the London HQ.
Role Scope & Boundaries
- This role IS:
- A senior UK-focused B2B sales leadership position
- Fully responsible for dealer and key account sales in the UK
- Accountable for revenue growth and sales execution
- This role IS NOT:
- A Managing Director role
- Responsible for HR, finance, warehouse, or logistics operations
- Responsible for retail store management or retail P&L
Key Responsibilities
- Dealer & Channel Development (UK):
- Build, manage, and expand dealer networks across the UK
- Recruit, lead, and coach UK-based Business Development Managers
- Define dealer strategy, pricing frameworks, and annual sales targets
- Drive dealer onboarding, performance, and long-term partnerships
- Key Account Management:
- Develop and manage Key Account relationships with UK retail chains and strategic partners
- Lead commercial negotiations, volume programs, and promotional plans
- Coordinate closely with HQ on product planning and demand forecasting
- Sales Strategy & Execution:
- Own UK B2B sales targets and revenue performance
- Provide accurate forecasts, pipeline updates, and market feedback to HQ
- Align UK sales execution with global brand and product strategy
- Cross-Functional Collaboration:
- Work closely with London-based teams (marketing, supply chain, finance, HR, IT)
- Ensure smooth coordination between UK sales execution and HQ support functions
- Support the launch of new products and mobility categories in the UK
Preferred Experience & Profile
- 10–15+ years of B2B sales leadership experience
- Strong background in Dealer network development and Key Account / retail chain management
- Proven track record in the UK market
- Commercially sharp, execution-focused, and accountable
- Comfortable working in a fast-moving, founder-led organization
Why This Role
- Based at the global headquarters in London
- Direct reporting line to Founder & CEO
- Clear scope: UK only, sales only
- Strong HQ support with clear decision-making structure
E-bike Sales Director, UK (B2B) in London employer: LEON CYCLE
Leon Cycle is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a meaningful impact in the e-bike industry. With a strong emphasis on employee growth and development, team members are encouraged to take on leadership roles while enjoying the benefits of working in a vibrant city like London. Join us to be part of a rapidly expanding company that values collaboration and offers unique opportunities in the logistics and warehouse management sector.
StudySmarter Expert Advice🤫
We think this is how you could land E-bike Sales Director, UK (B2B) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like E-bike Sales Director, UK (B2B) at LEON CYCLE, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including LEON CYCLE. Tailor your message to explain why you’re drawn to them and how you can contribute as a E-bike Sales Director, UK (B2B). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace E-bike Sales Director, UK (B2B) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for LEON CYCLE:When writing your cover letter, make sure to tailor your message specifically for LEON CYCLE. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at LEON CYCLE
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show LEON CYCLE that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show LEON CYCLE that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with LEON CYCLE’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
