At a Glance
- Tasks: Lead global marketing strategies for an exciting e-bike brand and manage creative projects.
- Company: Join Leon Cycle, a rapidly growing e-bike business with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international collaboration.
- Other info: Fast-paced role with excellent growth potential and a chance to make a real impact.
- Why this job: Be part of a sustainable movement while shaping the future of e-bikes worldwide.
- Qualifications: Experience in marketing for retail or consumer goods, especially in a global context.
The predicted salary is between 60000 - 80000 £ per year.
Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. Our range of products are sold via both our own online website as well as E-Commerce platforms and via our dealers and our own retail stores worldwide.
With strong growth and expansions in place, we are now seeking a Global Brand Manager to join us based in London. The role of our Global Brand Manager will include but not be limited to:
- Responsible for global marketing team for all marketing and branding strategies for Leon Cycle and its brands (NCM, ET).
- Support as global marketing team consisting of brand marketing, digital, social, retail marketing, product marketing, marcom and copywriting.
- Partnering with the design team to confirm creative artworks and designs aligning with global brand image and brand vision.
- Work with marketing agencies and vendors and project manage their deliverables including but not limited to photoshoots, films, events, PR and exhibitions.
- Set up yearly marketing calendar and list of campaigns/events/roadshows and cycle shows, and project manage all marketing activities together with different country's marketing specialist.
- Ad-hoc duties as and when needed relating to marketing and branding.
Qualifications:
- Previous experience in marketing for a retail / consumer goods / sporting goods business with multiple entities and business operations spanning EU, APAC and North America.
- Experience in supporting marketing teams and spearheading global branding and marketing initiatives.
- Experience in managing marketing for commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations.
- Experience working for a rapidly growing business.
- Experience in a marketing agency with either concentration in digital, branding, social, offline and events will be highly regarded.
- Expert in change management, hands on and comfortable working in a very stressful and frequently overtiming environment (due to time differences between countries).
- Able to manage across different regions and cultures.
UK-Global Brand Manager in Glasgow employer: LEON CYCLE
Leon Cycle is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about e-bikes and global marketing. Based in London, employees benefit from a collaborative environment that encourages creativity and professional growth, with opportunities to lead impactful branding initiatives across diverse markets. With a commitment to employee development and a strong focus on sustainability, Leon Cycle offers a rewarding career path for individuals looking to make a meaningful contribution in the rapidly evolving e-bike industry.
StudySmarter Expert Advice🤫
We think this is how you could land UK-Global Brand Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LEON CYCLE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LEON CYCLE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LEON CYCLE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LEON CYCLE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK-Global Brand Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LEON CYCLE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LEON CYCLE:Show us that you’ve done your homework! In your application, briefly mention what you admire about LEON CYCLE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LEON CYCLE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LEON CYCLE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LEON CYCLE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
