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- Tasks: Lead global marketing strategies for an exciting e-bike brand and manage creative projects.
- Company: Join Leon Cycle, a fast-growing e-bike business with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international collaboration.
- Why this job: Be part of a sustainable movement while shaping the future of e-bikes worldwide.
- Qualifications: Experience in marketing for retail or consumer goods, especially in a global context.
- Other info: Fast-paced role with excellent growth potential and a chance to make a real impact.
The predicted salary is between 60000 - 80000 £ per year.
Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. Our range of products are sold via both our own online website as well as E-Commerce platforms and via our dealers and our own retail stores worldwide.
With strong growth and expansions in place, we are now seeking a Global Brand Manager to join us based in London. The role of our Global Brand Manager will include but not be limited to:
- Responsible for global marketing team for all marketing and branding strategies for Leon Cycle and its brands (NCM, ET).
- Support as global marketing team consisting of brand marketing, digital, social, retail marketing, product marketing, marcom and copywriting.
- Partnering with the design team to confirm creative artworks and designs aligning with global brand image and brand vision.
- Work with marketing agencies and vendors and project manage their deliverables including but not limited to photoshoots, films, events, PR and exhibitions.
- Set up yearly marketing calendar and list of campaigns/events/roadshows and cycle shows, and project manage all marketing activities together with different country's marketing specialist.
- Ad-hoc duties as and when needed relating to marketing and branding.
Qualifications:
- Previous experience in marketing for a retail / consumer goods / sporting goods business with multiple entities and business operations spanning EU, APAC and North America.
- Experience in supporting marketing teams and spearheading global branding and marketing initiatives.
- Experience in managing marketing for commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations.
- Experience working for a rapidly growing business.
- Experience in a marketing agency with either concentration in digital, branding, social, offline and events will be highly regarded.
- Expert in change management, hands on and comfortable working in a very stressful and frequently overtiming environment (due to time differences between countries).
- Able to manage across different regions and cultures.
UK-Global Brand Manager in Coventry employer: LEON CYCLE
Contact Detail:
LEON CYCLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK-Global Brand Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching Leon Cycle and its brands thoroughly. Understand their products, target audience, and recent marketing campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really want to be part of the Leon Cycle team.
We think you need these skills to ace UK-Global Brand Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Brand Manager role. Highlight your experience in marketing for retail or consumer goods, especially if you've worked across different regions like EU, APAC, and North America. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about e-bikes and how your previous experiences make you the perfect fit for Leon Cycle. Don’t forget to mention any specific campaigns or projects you've led that relate to our brand.
Showcase Your Creativity: As a Global Brand Manager, creativity is key! Include examples of past marketing strategies or branding initiatives you've developed. We love seeing innovative ideas, so don’t hold back on showcasing your creative flair!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to explore more about our company and culture while you’re at it!
How to prepare for a job interview at LEON CYCLE
✨Know Your Brand Inside Out
Before the interview, dive deep into Leon Cycle's brand values, product range, and market presence. Familiarise yourself with their e-bike models and understand what sets them apart in the industry. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Global Mindset
As a Global Brand Manager, you'll need to think beyond borders. Prepare examples of how you've successfully managed marketing strategies across different regions or cultures. Highlight your adaptability and understanding of diverse markets, as this will be crucial for the role.
✨Prepare for Creative Collaboration
Since the role involves partnering with design teams and managing creative projects, come ready to discuss your experience in collaborating with creatives. Share specific instances where your input shaped successful campaigns or branding efforts, showcasing your ability to align marketing strategies with creative vision.
✨Demonstrate Project Management Skills
With responsibilities including project management of various marketing activities, be prepared to talk about your organisational skills. Bring examples of how you've successfully managed multiple projects simultaneously, especially in fast-paced environments. This will show that you're ready to handle the demands of the role.