Director of Sales Operations in City of London

We design, manufacture and sell electric bicycles through dealer networks, key accounts and e-commerce channels. Our flagship brand, NCM, offers a wide range of e-bikes across trekking, city, mountain and folding categories. We are now looking for a Sales & Operations Director – UK to lead the next stage of growth of our UK business. You will take overall responsibility for the sales, operations and P&L performance of Leon Cycle UK. This is not a pure sales role. You will lead both commercial growth and local operations, ensuring strong execution across sales, inventory, logistics, customer service and after-sales. Develop and execute the UK sales and growth strategy; * Recruit, lead and coach 2–3 Business Development Managers; * Expand our dealer network and develop Key Accounts; * Own UK revenue, gross margin and P&L performance; * Manage the sales pipeline, pricing and commercial performance; * Directly manage the UK Operations Manager; * Oversee inventory, 3PL, warehouse, logistics and delivery performance; * Oversee the Leon Cycle Ride & Service Hub – London; * Work closely with shared Finance, HR, Marketing and E-commerce teams; * Identify and resolve operational and commercial issues quickly. Sales & Operations Director – UK * Business Development Managers × 2–3 * Operations Manager * 10+ years of commercial, sales or business management experience; * Proven experience leading B2B sales and dealer/channel development; * Strong Key Account and negotiation experience; * Experience managing both sales and operations; * Good understanding of P&L, gross margin, inventory and working capital; * Experience with 3PL, logistics, customer service or after-sales operations; * Experience in e-bikes, bicycles, automotive, motorcycles, consumer electronics or durable consumer goods is preferred; * Entrepreneurial, hands-on, data-driven and highly accountable; * Build a profitable, scalable and high-performing UK business with strong sales growth, an expanding dealer network, healthy inventory and reliable customer service. This role is ideal for a commercially driven leader who wants to build and own a business, rather than simply manage a sales team.