Principal Product Marketing Manager, EMEA New London, UK

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API‑first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners.

We're looking for a self‑motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization. As a Principal Product Marketing Manager, you will have the opportunity to join our fast growing EMEA team and drive the marketing and go‑to‑market strategy for industry leading services. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention. This role sits in [London/Berlin/Paris] only.

What You’ll Do

• Act as the regional voice of the market
• Provide feedback to global product marketing and product teams on regional customer needs, competitive dynamics, and messaging effectiveness.
• Ensure Postman’s positioning resonates with developer and enterprise audiences across Europe.
• Review and refine presentations, demo narratives, and technical talks used in regional customer engagements.
• Support regional teams with messaging and positioning tailored to EMEA audiences.
• Create follow‑up programs and workflows (for example, automated post‑event engagement sequences) that help convert interest into pipeline.

Support regional storytelling and press moments

• Work with product marketing, communications and leadership to identify opportunities for regional PR and thought leadership.
• Help translate product innovation and customer success stories into regionally relevant narratives.

Drive regional pipeline and adoption

• Partner with regional sales and marketing teams to design programs that generate pipeline and accelerate deals across EMEA.
• Support strategic account initiatives including account‑based marketing (ABM) programs for priority enterprise segments.
• Help shape campaigns and messaging that resonate with regional industries such as financial services, telecom, and technology.

Lead regional events and field marketing initiatives

• Partner with field marketing to plan and execute regional events, conferences, and executive engagements.
• Help determine which events Postman should invest in across EMEA.
• Support event execution including messaging, speaker preparation, staffing strategy, and follow‑up programs.
• Develop supporting assets such as event landing pages, talk tracks, and demo narratives.

What Success Looks Like

• Regional campaigns and events consistently generate qualified pipeline.
• Sales teams have clear, effective messaging tailored to regional customers.
• Postman’s presence at key industry events across EMEA grows in influence.
• Regional insights shape global product marketing strategy.

About You

• 8+ years of experience in product marketing, field marketing, or developer‑focused marketing roles.
• Experience working with enterprise software or developer platforms.
• Comfortable operating across multiple functions including marketing, sales, product, and communications.
• Strong storytelling skills and the ability to translate technical concepts into compelling narratives.
• Experience supporting field events, campaigns, or ABM programs.
• Ability to work in a fast‑moving environment with a high degree of autonomy.

What Else?

In addition to Postman’s pay‑on‑performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team‑building events will keep you connected, while our donation‑matching program can support the causes you care about. We’re building a long‑term company with an inclusive culture where everyone can be the best version of themselves. At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in‑office model will be shared knowledge, brainstorming sessions, communication, and building trust in‑person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Aff…