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- Tasks: Drive marketing strategies and create compelling content for Postman's services in EMEA.
- Company: Join Postman, the leading API platform loved by millions of developers worldwide.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Be the voice of the market and shape how developers engage with innovative API solutions.
- Qualifications: Experience in product marketing and a passion for technology and storytelling.
The predicted salary is between 80000 - 100000 £ per year.
Who Are We?
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API‑first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.
We're looking for a self‑motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world.
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization.
As a Principal Product Marketing Manager, you will have the opportunity to join our fast growing EMEA team and drive the marketing and go‑to‑market strategy for industry leading services. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention.
This role sits in (London/Berlin/Paris) only.
What You’ll Do
- Act as the regional voice of the market
- Provide feedback to global product marketing and product teams on regional customer needs, competitive dynamics, and messaging effectiveness.
- Ensure Postman’s positioning resonates with developer and enterprise audiences across Europe.
- Review and refine presentations, demo narratives, and technical talks used in regional customer engagements.
- Support regional teams with messaging and positioning tailored to EMEA audiences.
- Create follow‑up programs and workflows (for example, automated post‑event engagement sequences) that help convert interest into pipeline.
- Support regional storytelling and press moments
- Work with product marketing, communications and leadership to identify opportunities for regional PR and thought leadership.
- Help translate product innovation and customer success stories into regionally relevant narratives.
- Drive regional pipeline and adoption
- Partner with regional sales and marketing teams to design programs that generate pipeline and accelerate deals across EMEA.
Principal Product Marketing Manager, EMEA London, UK employer: Leo Capital
Contact Detail:
Leo Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Product Marketing Manager, EMEA London, UK
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to speak confidently about how you can contribute to their goals, especially in product marketing. Show them you’re passionate about their mission!
✨Tip Number 3
Practice your storytelling skills! When you get the chance to interview, share your experiences in a way that highlights your achievements and how they relate to the role. We love a good story that showcases your skills and passion.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talented individuals who are ready to make an impact in the API world.
We think you need these skills to ace Principal Product Marketing Manager, EMEA London, UK
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to work with Postman and contribute to our mission of simplifying the API lifecycle.
Tailor Your Content: Make sure to customise your application to highlight how your skills and experiences align with the job description. We love seeing candidates who take the time to connect their background with what we’re looking for in a Principal Product Marketing Manager.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Focus on delivering your message effectively, showcasing your ability to communicate well—an essential skill for this role!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Leo Capital
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Postman's products and services. Familiarise yourself with their API platform and how it benefits developers. This will help you articulate your thoughts on positioning and messaging during the interview.
✨Tailor Your Experience to the Role
Highlight your previous experiences that align with the responsibilities of a Principal Product Marketing Manager. Be ready to discuss specific examples of how you've driven marketing strategies or created compelling content for similar audiences.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in the EMEA market. Think about potential regional customer needs and competitive dynamics, and be prepared to share your insights on how to address them effectively.
✨Showcase Your Collaborative Spirit
Postman values teamwork, so be ready to discuss how you've worked with cross-functional teams in the past. Share examples of how you've partnered with sales, product, and communications teams to achieve common goals and drive success.