Head of Social Strategy

BRAND: Leo Burnett Job Function: Strategy Location: London, United Kingdom Experience Level: Management Workplace Type: Hybrid Company description As Leo Burnett himself once said: \”At the end of the day, we\’re just people talking to people.\” And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to. At Leo Burnett we like to make the good stuff in life accessible to everyone. It\’s our agency\’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion. We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you\’ll be hard pushed to find a more genuinely friendly bunch. We\’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it\’s working. We\’re proud to say that our staff survey shows record happiness scores over the last 12 months. We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang. It\’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we\’re not just talking the talk, we\’re walking the walk. Our internal group D&I Allies at Leo\’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change. Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective. We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few. It\’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work. Our Commitment to Diversity & Inclusion Diversity and inclusion are a core part of our DNA at Leo Burnett. We\’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us. Overview What You\’ll Be Doing: We\’re looking for a new Head of Social to lead a growing social offering at the heart of Leo Burnett, made up of Social, Editorial and Comms Planning specialists. Your job will unlock best-in-class social-first creativity across some of the biggest and most creatively exciting accounts in the industry – from McDonald\’s, to Kellogg\’s to Morrisons. Specifically… You\’ll be a hands-on practitioner – able to inspire and lead the creation of integrated campaigns that have social at the heart, working side-by-side with creatives, planners and cross-agency teams to deliver best-in-class creativity. You\’ll also be able to set a clear social vision across all of our brands. You\’ll be Social champion – able to lead and inspire a team of social strategists to do their best work. You\’ll not only lead your own team, but represent them in front of the wider agency and industry. You\’ll be a thought leader – able to work with others in the agency to define a POV on what Social is about at Leo\’s, and how it links to our broader proposition of \”Populist Creativity\”. You\’ll be comfortable representing this POV at an industry-level. You\’ll be a collaborator – able to work with anyone to make their ideas more social first. You\’ll be leading your own work, but also helping to elevate and push other people\’s work into a more social direction. Responsibilities What Key Skills We\’re After: Deep social understanding and expertise – you\’ll be the authority on social-first thinking and creativity in the agency. Creative instinct – we\’re looking for a creative planner at heart, someone who is most comfortable and excited around the work. Leadership – you\’ll be in charge of a (growing) team of 3 to 4 strategists, and lead the growth of social in the agency. Qualifications What Qualities and Behaviours We\’re Looking For 10+ years of experience in a digital/social department or creative agency An energetic self-starter, able to proactively drive things forward and make them happen On a mission to make commercially effective and creatively inspiring social-first work – at scale. #LI-CB2 Additional information Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday. AGENCY DISCOUNTS , onsite gym, and discount in our Publicis-Owned Pub – \”The Pregnant Man\” Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups). #J-18808-Ljbffr