Senior Communications Manager, Sports & Entertainment Partnerships

* United States of America – Florida – Miami

* United Kingdom – Hampshire – Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Ready for the next challenge? Lenovo seeks a seasoned Senior Communications Manager with extensive experience and a proven track record in leveraging sports and entertainment partnerships to amplify global brand visibility. In this role you will primarily focus on leading communications for Lenovo’s position as the official technology partner for the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, while also supporting other key sports and entertainment initiatives.

It is a newly created position that offers an exciting opportunity to build a comprehensive communications strategy from the ground up. You will collaborate closely with both Lenovo’s core FIFA team and the global corporate communications team. You will be reporting to the Executive Director of Partnerships & Events based in Raleigh, North Carolina, and have a dotted line to the VP of Global Corporate Communications based in the UK.

What you will do:

1. Lead and execute global communications strategies and campaigns for Lenovo’s FIFA partnerships, targeting both external audiences and internal stakeholders.
2. Build and maintain a strong partnership with FIFA, balancing Lenovo’s objectives with those of the rightsholder.
3. Drive media coverage of Lenovo’s technology story through established media relationships and the cultivation of new ones.
4. Create cross-channel narratives (paid, earned, owned, and social) that showcase Lenovo’s technology through the lens of football fans.
5. Bring industry insights and expertise in sports marketing to enhance Lenovo’s communication strategy.
6. Collaborate across Lenovo’s communications network (business groups, regions, and markets) to seamlessly integrate FIFA partnership initiatives.
7. Inspire and manage external agencies and partners to deliver exceptional results within budget and scope.
8. Develop a measurement framework to evaluate the success of FIFA partnership communications, aligning with Lenovo’s broader reputation metrics.
9. Serve as a spokesperson for Lenovo’s FIFA partnership when necessary.

What you bring:

1. Direct experience working with football (soccer) or similarly high-profile global sports, including live events, e-sports, or gaming, either on the brand or rightsholder side.
2. Proven ability to thrive in a dynamic, fast-paced, and matrixed environment.
3. Self-motivated with a results-oriented mindset, capable of delivering under pressure.
4. Adept at building trust and fostering strong relationships with senior leaders, blending strategic advisory expertise with hands-on execution.
5. Skilled at influencing decentralized communications teams to drive unified results, with a focus on collaborating across Lenovo’s business groups and geographic markets.
6. Global experience and mindset gained through living, studying, or working in multicultural environments.
7. Flexibility to work outside of traditional hours to accommodate global collaboration and time zones.

What Lenovo offers you:

• An open and stimulating environment within one of the most forward-thinking IT companies.
• You are joining a company, which is growing and creates space for creativity and further development- the workstation segment is a ‘hot’ and growing business.
• Flat structures and fast decision-making processes so you are free to bring in all your ideas.
• A modern and flexible way of working to combine personal and professional life.
• An international team with a high focus on Gender Diversity. We have an EMEA mentorship program and you can connect with senior leaders from diverse backgrounds.
• An attractive compensation package.
• An internal fully developed learning system with in-person and e-learning opportunities for your further skills enhancement.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. #J-18808-Ljbffr