At a Glance
- Tasks: Drive demand generation and pipeline growth for enterprise accounts in the UK and Ireland.
- Company: Join Lenovo, a global tech powerhouse focused on smarter technology for all.
- Benefits: Flexible working, attractive compensation, and a diverse international team.
- Other info: Enjoy a stimulating environment with flat structures and fast decision-making.
- Why this job: Make an impact in a forward-thinking company with innovative marketing strategies.
- Qualifications: Experience in B2B marketing and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
- United Kingdom - Hampshire - Farnborough
- Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets.
Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.
Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
To find out more visit www. lenovo. com , and read about the latest news via our Story Hub .
Description and Requirements
Lenovo is seeking an experienced Enterprise Marketing Manager to drive demand generation and pipeline growth across large enterprise and mid-market accounts in the UK and Ireland.
Partnering closely with sales teams, you will develop and execute integrated marketing and Account-Based Marketing (ABM) programs that support Lenovo's full portfolio of solutions, services, and devices.
This hybrid role is based in Farnborough with occasional travel for customer and industry events.
What you will do
- Develop and execute demand generation programs that drive pipeline growth across large enterprise and mid-market accounts in the UKI region.
- Design and deliver targeted Account-Based Marketing (ABM) strategies for priority enterprise accounts and buying groups.
- Partner closely with enterprise sales teams to align marketing initiatives with strategic account plans and business objectives.
- Lead integrated marketing campaigns across digital, content, events, executive engagement, and partner marketing channels.
- Create and deliver tailored customer engagement programs, including executive roundtables, customer briefings, and industry events.
- Promote Lenovo’s end-to-end portfolio, including workplace solutions, infrastructure, services, hybrid cloud, and AI capabilities.
- Collaborate with UKI, EMEA, and global marketing teams to ensure campaign alignment and execution excellence.
- Measure, analyse, and optimise campaign performance, providing insights on marketing contribution to pipeline, opportunities, and revenue.
What we are looking for
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Proven experience in B2B marketing, enterprise marketing, demand generation, or a related discipline.
- Demonstrated knowledge and practical application of Account-Based Marketing (ABM) methodologies.
- Experience planning and executing integrated marketing campaigns across digital and offline channels.
- Strong understanding of pipeline generation, lead management, and marketing performance measurement.
- Excellent stakeholder management skills, with the ability to collaborate effectively across sales, marketing, and business functions.
- Strong analytical and problem-solving skills, with the ability to use data and insights to inform decision-making.
- Professional proficiency in English, with strong written and verbal communication and presentation skills.
- What Lenovo Can Offer You
- An open and stimulating environment within one of the most forward-thinking IT companies
- Flat structures and fast decision-making processes
- A modern and flexible way of working to combine personal and professional life, working from home
- An international team with a high focus on Gender Diversity
- Attractive compensation package
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
- Additional Locations : * United Kingdom - Hampshire - Farnborough
- AI PROCESSING NOTICE
We use AI-based tools to support some of our processes (e. g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes.
AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human.
You can always opt-out or contact us in case of any question.
If you require an accommodation to complete this application, please contactability@lenovo. com
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Enterprise Marketing Manager in Farnborough employer: Lenovo
As a leading employer in the technology sector, we offer a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is reflected in our diverse training programs and performance-based rewards, ensuring that your contributions are recognised and celebrated. With a flexible hybrid work model and a focus on maintaining a positive workplace culture, we empower our teams to thrive while making a meaningful impact in the AI landscape across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Marketing Manager in Farnborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lenovo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lenovo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lenovo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lenovo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Enterprise Marketing Manager in Farnborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lenovo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lenovo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lenovo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lenovo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lenovo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lenovo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
