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For Companies At a Glance
- Tasks: Shape and execute marketing strategies to drive engagement and growth in B2B.
- Company: Join Lenovo, a leading tech company with a vibrant culture.
- Benefits: Enjoy competitive salary, private medical, discounts, and a positive work/life balance.
- Why this job: Make an impact in the tech industry while collaborating with dynamic teams.
- Qualifications: Degree in marketing or business and experience in B2B marketing required.
- Other info: Great opportunities for learning and career development await you.
The predicted salary is between 36000 - 60000 £ per year.
As a Commercial Marketing Manager at Lenovo, you will play a pivotal role in shaping and executing marketing strategies that drive engagement, retention, and growth within our commercial customer base. This position requires a dynamic professional with a strong background in B2B marketing, exceptional stakeholder management skills, and a passion for delivering impactful campaigns. You will collaborate closely with distributors, resellers, and internal teams to amplify Lenovo’s brand presence and ensure the success of commercial initiatives across the UK/Ireland.
Key Responsibilities
- Develop and implement comprehensive commercial marketing strategies aligned with Lenovo’s business objectives for the UK/Ireland market.
- Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
- Integrate Lenovo-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
- Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
- Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
- Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
- Coordinate regular engagement with WEP Partners, ConnectEd Partners, and other key commercial stakeholders.
- Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.
Qualifications
- Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline.
- 5-7 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
- Demonstrable understanding of the B2B market and commercial sales models.
- Proven experience in managing marketing budgets and tracking expenditure.
- Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
- Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
- Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
- Experience in Account-Based Marketing (ABM) activations and follow-through.
What We Can Offer
- Holiday purchase
- Private medical
- Income protection
- Attractive pension scheme
- Positive work/life balance
- Learning and development
- Life insurance
- Lenovo and Motorola product discounts
- Lifestyle discounts
- Cycle to work scheme
- MyGym discounts
- Mortgage advice and support
- Referral bonus
- Electric car salary sacrifice scheme
- Free onsite parking
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: IT Services and IT Consulting
B2B Channel Marketing Manager in Farnborough employer: Lenovo
Contact Detail:
Lenovo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Channel Marketing Manager in Farnborough
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that B2B Channel Marketing Manager role at Lenovo.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes in B2B marketing and how you've driven engagement and growth. Let them see the value you can bring to their team.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to Lenovo’s specific needs. Highlight your experience with co-marketing initiatives and stakeholder management to show you’re the perfect fit for their commercial marketing strategies.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Lenovo team.
We think you need these skills to ace B2B Channel Marketing Manager in Farnborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Channel Marketing Manager role. Highlight your experience in B2B marketing and any relevant campaigns you've worked on. We want to see how your skills align with what Lenovo is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to Lenovo's success. Be specific about your achievements and how they relate to the job description.
Showcase Your Stakeholder Management Skills: Since this role involves working closely with distributors and resellers, make sure to highlight your stakeholder management experience. Share examples of how you've successfully collaborated with different teams to achieve marketing goals.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s straightforward and ensures your application goes directly to us. Plus, we love seeing candidates who take the initiative to apply directly!
How to prepare for a job interview at Lenovo
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Understand the latest trends, strategies, and tools in the industry. Be ready to discuss how you can apply this knowledge to Lenovo's commercial marketing initiatives.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed relationships with distributors and resellers in the past. Highlight your ability to collaborate and communicate effectively, as this role requires strong stakeholder engagement.
✨Be Ready to Discuss Budget Management
Since managing marketing budgets is a key responsibility, come prepared to talk about your experience with budget allocation and tracking. Share specific instances where you maximised impact while staying within budget constraints.
✨Practice Your Presentation Skills
As you'll need to deliver presentations to clients and internal teams, practice articulating your marketing strategies clearly and confidently. Use examples from your previous roles to demonstrate your analytical skills and problem-solving abilities.
