Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive innovative marketing strategies for Lenovo's gaming brands and enhance player engagement.
- Company: Join Lenovo, a global tech leader with a passion for smarter technology.
- Benefits: Enjoy competitive perks like private medical, discounts, and a positive work-life balance.
- Why this job: Be at the forefront of gaming marketing and make a real impact in the industry.
- Qualifications: 5-8 years of marketing experience, preferably in gaming or tech, with strong creative skills.
- Other info: Dynamic team environment with opportunities for learning and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This Lenovo marketing role focuses on driving Legion and Tablet brand marketing, with a commercial, creative edge in technology. The position involves enhancing brand visibility and engagement across key retail and retail channels.
What are the key responsibilities?
- Strategic Campaign Development: Design and execute immersive, game-centric marketing strategies to boost brand awareness, player engagement, and loyalty for Lenovo\’s Legion and Tablet gaming brands.
- Co-Marketing Execution: Lead collaborative marketing initiatives with gaming retail and digital partners, aligning efforts with esports and gaming community trends while optimizing MDF budgets.
- Cross-Functional Collaboration: Partner with EMEA marketing experts, consumer sales teams, and gaming alliance partners to weave integrated gamer-focused marketing strategies into broader business plans.
- Innovative Campaign Management: Create creative, data-driven campaigns for the gaming audience, including influencer partnerships, live streams, and tournament sponsorships to drive key metrics.
- Social Media Leadership: Direct social media strategy and content creation to amplify the brand voice in gaming communities and foster active engagement across platforms.
- Plan Translation: Translate gaming business and account strategies into actionable marketing plans that support brand and retailer initiatives for gamers.
- Performance Reporting: Provide regular updates and insights to senior management by tracking marketing performance, gamer engagement, and key digital metrics.
- Market Trend Analysis: Monitor gaming trends, competitor activities, and the evolving digital landscape to refine marketing strategies and keep the brands at the forefront of gaming.
What are the key qualifications?
- Educational Background: Bachelor’s degree or equivalent in marketing, business, or a related field.
- Relevant Experience: 5–8 years of hands-on marketing or product marketing experience, preferably in gaming or technology.
- Commercial Acumen: Understanding of trade, consumer, or retail/etail marketing with insights into the gaming market and player behavior.
- Financial Proficiency: Demonstrated budget management skills and numerical reasoning for high-impact gaming campaigns.
- Communication Skills: Strong communication, presentation, and negotiation abilities with the ability to influence stakeholders in the gaming industry.
- Creative Problem Solving: Proven track record in innovative marketing campaigns that resonate with gamers and deliver measurable results.
- Digital Savvy: Experience managing social media and executing digital marketing strategies within the gaming community.
- Passion: Ready to dive into the fast-paced world of gaming marketing.
What We Can Offer
- Holiday purchase
- Private medical
- Income protection
- Attractive pension scheme
- Positive work life balance
- Learning and development
- Life insurance
- Lenovo and Motorola product discounts
- Lifestyle discounts
- Cycle to work
- MyGymDiscounts
- Mortgage advice and support
- Referral bonus
- Electric car salary sacrifice scheme
- Free onsite parking
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any federal, state, or local protected class.
Additional Locations: United Kingdom – Hampshire – Farnborough
AI PROCESSING NOTICE
We use AI-based tools to support some processes (e.g., online interviews, recordings, and transcripts) to improve efficiency and accuracy. Outputs are manually reviewed by a human, and you can opt-out or contact us with any questions.
#J-18808-Ljbffr
Consumer Marketing Manager (Gaming) employer: Lenovo
Contact Detail:
Lenovo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Manager (Gaming)
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and tech industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your passion for gaming! When you get an interview, share your favourite games and how they inspire your marketing ideas. It’s all about connecting with the brand's vibe.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in gaming and tech. Bring insights to your interviews that show you’re not just a marketer, but a gamer who gets the scene.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lenovo family.
We think you need these skills to ace Consumer Marketing Manager (Gaming)
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Share any personal experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with the gaming community.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing, especially within the gaming sector. We’re looking for specific examples that demonstrate your skills and achievements!
Be Creative: This is a marketing role, so don’t be afraid to showcase your creativity! Use engaging language and a unique format if it fits your style. We appreciate innovative thinkers who can bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Lenovo
✨Know Your Gaming Trends
Before the interview, dive deep into the latest gaming trends and Lenovo's position in the market. Familiarise yourself with their Legion and Tablet brands, and be ready to discuss how you can leverage these insights to create impactful marketing strategies.
✨Showcase Your Creative Edge
Prepare examples of innovative marketing campaigns you've executed in the past, especially those that resonate with gamers. Highlight your creative problem-solving skills and how they can contribute to Lenovo's mission of enhancing brand visibility in the gaming community.
✨Master the Numbers
Brush up on your financial acumen! Be prepared to discuss how you've managed budgets for previous campaigns and how you can optimise MDF budgets for co-marketing initiatives. Demonstrating your numerical reasoning will show you're commercially minded.
✨Engage with Social Media Strategies
Since social media leadership is key for this role, come equipped with ideas for engaging content tailored for gaming audiences. Discuss your experience with digital marketing strategies and how you can amplify Lenovo's voice in gaming communities across various platforms.