Area Sales Manager - Emergency Vehicle lighting

My valued client are seeking an Area Sales Manager to cover their client base in UK and Ireland. Role involves being responsible for achieving business objectives, maintaining a continuous growth of sales in the areas assigned through the development, management, training and motivation to all distributors/dealers and direct accounts in Police, Fire and Ambulance, and emergency and breakdown markets within the assigned areas subject to changes according to Management strategy.

Principal Responsibilities and Essential Functions:

• Responsible for the sales of Company products to Police, Fire & Ambulance and HD markets in assigned area and for the definition of a sales strategy in accordance with the needs of the company and the market.
• Investigate the opportunities to increase market share in the areas assigned through meetings and interviews with key players.
• Develop and implement a Strategic Plan for the procurement of new distributors/OEMs within the assigned area.
• Combine a push approach with OEMs/Upfitter to guarantee sales of emergency and upfitting vehicle solutions, and a pull approach with end users to identify needs that guide product innovation for emergency vehicles.
• Participate in the definition of a comprehensive plan and work schedule of activities to trade shows, solicitations, training programs, advertising, and market development.
• Deal with all aspects of order procurement and processing such as price quotations, customer orders, follow up of the production orders/supplies, letter of credits and payment guarantees if necessary.
• Ascertain and qualify leads relating to trade area, market share and product compatibility for possible distribution.
• Ensures each element of distribution receives the appropriate supervision motivation and training to facilitate sales growth.
• Monitors and reports the individual performances of each entity within the distribution channels.
• Recognizes and develops talents of each and conducts annual appraisals.
• Complies with and communicates Corporate Standard Policies and Procedures (“SPP”) and Foreign Corrupt Practices Act (“FCPA”) together with business unit procedures in force to all parties involved in the distribution channel and ensure compliance.
• Provides management with weekly and monthly reports which clearly documents each week/month activity as well as provide management with monthly forecasts, objectives reports, market conditions, competitive updates, annual operative and strategic sales plans.
• Maintain as high a level of profitability as possible.
• Investigate potential product lines to extend ours, investigate competitive market conditions and market trends on a regular basis and develop business plans for new products.
• After‑sales support: oversee installation handover, deliver client training, manage warranty and service issues, and ensure customer satisfaction and retention.
• Coordinate with the Marketing Manager the introduction and obsolescence of products.
• Provide market intelligence (TAM, market size, market share, competition SWOT).
• Assist to the management of the Company to implement new strategies.
• Complete special projects as assigned.
• Areas of responsibility are subject to changes by the Management according to market evolution.

Skills Required:

• High capability of written and verbal communication is required.
• Ability to sell in varied environments and to a wide range of personalities is required.
• Technical knowledge: strong understanding of electronic devices.
• Familiarity with sector‑specific products is valued.
• Must be able to travel inside/outside of the area of responsibility extensively.
• Work effectively without close supervision.
• Proficiency in English, Local language is a must.
• Tools: Microsoft Office; familiarity with sector‑specific software is valued.

Education:

• Bachelors Degree in relevant discipline or equivalent experience.
• Attend educational courses deemed instrumental to job description above.

Work Experience:

• Ideally with around 3 to 5 years experience in Sales within the Public Safety market and Automotive sector (OEM car manufacturer or dealer).