Performance marketing manager in fintech in London

We're entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

Responsibilities:

• Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets.
• Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one.
• Establish what works in two distinct markets and build the repeatable playbook to scale it.
• Drive the performant creative engine: translate customer insights and winning patterns to inform clear, data-informed briefs for our external creator network, ensuring high-performing video content is produced at speed.
• Systematically analyse creative output to build and refine our hook and concept library, providing actionable feedback to the in-house creators.
• Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences.
• Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation decisions.
• Maintain and audit the conversion tracking setup to ensure accurate, high-quality signal engineering for ad platform algorithms.
• Actively triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive as much impact as possible.

Requirements:

• 2-4 years in performance marketing with a strong creative tilt, preferable D2C, challenger brands and/or fintech.
• Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets.
• A strong understanding of effective hooks, messaging and creative formats for social media.
• Familiarity with attribution modelling and incrementally testing concepts.
• A strong analytical mindset; SQL proficiency preferred.
• Comfortable creating and working with AI tools to enhance productivity and analysis.
• Comfortable operating with ambiguity and building in new audiences and markets without an established playbook.
• An owner: you see digital marketing opportunities and execute them without detailed instructions.
• Creative and analytical: you balance intuition with data-driven decision making.
• Detail-oriented: you catch performance patterns others miss and build robust testing processes.
• Energised by greenfield: you'd rather build the engine in a new market than take the reigns from someone else.
• Growth-minded: you're here to learn, improve and take on bigger challenges.

Desirable:

• Experience launching or scaling acquisition in the US and/or Mexican markets; Spanish language skills valued but not essential.
• Experience standing up a digital channel or market from scratch.
• Experience in financial services or other regulated consumer categories.

Conditions:

• The opportunity to scale up one of the world's most successful fintech companies.
• Flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites.
• Opportunities and events to come together, socialise, and get to know each other beyond the office walls.
• Support for your physical and mental wellbeing, including private health cover.
• Long-term financial wellbeing through retirement savings plans.
• Earn a competitive bonus when you refer successful new team members.
• Enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations.
• Cycle-to-work and electric vehicle salary sacrifice schemes available in select locations.