Direct Mail Growth Manager

b Overview /b p In this role you own the Direct Mail channel end-to-end within a fast-growing fintech, shaping the strategy and execution to drive sustainable growth. You will bridge creative, ops and data to scale a high-potential offline channel, anchored by LTV-driven economics. You’ll build the response model and data pipeline that enables precise targeting and meaningful payback, while leading a team and collaborating with finance, data, product and engineering. This is a rare hybrid opportunity to lead both the channel and the analytics that power it, with autonomy to build from the data up. You’ll join a mission-driven company backed by strong product depth and market momentum. /p b Pay / Benefits /b ul li flexible working /li li health coverage /li li retirement savings plans /li li employee referral programme /li li office meals snacks /li li sustainable commuting options /li /ul b Responsibilities /b ul li Own the direct mail strategy end-to-end, setting ambitious, LTV-anchored targets for volume, response, and payback /li li Scale the channel rapidly and sustainably based on economic validation /li li Manage P L for the channel including forecasting, budgeting and CAC/LTV discipline /li li Develop the response/propensity model to decide who to mail, with what offer, and when /li li Source and stand up the data pipeline (first-party and enrichment data) for targeting /li li Own segmentation, holdouts, and incrementality testing to improve each send /li li Brief and iterate on creative, copy, and offer design to lift response and conversion /li li Run sends, print production, logistics, and vendor management /li li Optimize offer strategy considering eligibility, risk, and lifetime value /li li Build reporting tying sends to funnel, revenue, and LTV; collaborate with data, product, risk, finance and creative teams /li li Hire and develop the analytics/marketing team and leverage AI to scale impact /li /ul b Key requirements /b ul li 7+ years in direct mail, CRM, lifecycle or performance marketing; 2–3 years owning a channel end-to-end /li li Hands-on with data: build response/propensity models; SQL/Python for data sourcing and cleaning /li li Proven track record scaling a measurable acquisition or retention channel with CAC/ROI and incremental LTV impact /li li Strong understanding of unit economics and ability to forecast and defend channel economics /li li Experience managing operations: creative briefs, print/mail production, logistics and vendors /li li Strong targeting and measurement skills: segmentation, holdouts, incrementality testing, attribution /li li Commercial communicator capable of earning trust across finance, data, product and engineering /li li Demonstrated use of AI in workflows (analysis, creative, modelling, automation) /li /ul ul li commercial mindset and cross-functional influencing /li li first-principles thinker /li li hands-on operator and analytical thinker /li li SQL /li li Python /li li response/propensity modelling /li /ul