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- Tasks: Manage key accounts and drive growth in wholesale and foodservice sectors.
- Company: Join Lemonaid & ChariTea, a mission-driven brand shaking up the soft drinks market.
- Benefits: Enjoy competitive salary, generous holiday, private medical insurance, and team socials.
- Why this job: Make a real impact with ethical products while growing your career in a dynamic environment.
- Qualifications: 3+ years experience in foodservice or wholesale, with strong relationship-building skills.
- Other info: Hybrid role with national travel; enjoy all the iced teas and soft drinks you can carry.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (field-based with national travel + London office)
Type: Full-time (40 hours/week)
Lemonaid & ChariTea is hiring! We’re looking for a commercially savvy, hands-on National Account Manager to drive our growth in the wholesale, foodservice, and QSR channels – with a focus on contract caterers, workplace providers, and national wholesalers. You’ll be building brand love, unlocking new listings, and bringing our drinks to life at depot days, trade shows and tastings. This role blends strategic thinking with on-the-ground execution – and is ideal for someone who enjoys both.
About Us
Since 2009, Lemonaid & ChariTea has been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation - raising over £10 million for social projects in our sourcing regions. With a small but mighty UK team and a growing footprint in foodservice and retail, we’re entering an exciting phase of expansion. You’ll be joining a tight-knit, mission-driven team with the chance to make a genuine impact.
Key Responsibilities
- Account Management & New Business Development
- Manage and grow relationships with key wholesale, QSR and foodservice partners, including Brakes, Bidfood and DDC
- Own and deliver sales targets across new and existing accounts
- Collaborate with distributor account managers to secure listings, upsells and menu visibility
- Line-manage a Junior Foodservice Field Sales Executive
- Lead our trade calendar - from depot days to fresher fairs and office tastings
- Oversee freelancer support and coordinate with our field sales team for customer activations
- Work with distributor partners to execute impactful joint events
- Unlock new opportunities across wholesale customer networks
- Deliver depot visits, staff training sessions and field marketing with a focus on velocity and ROI
- Feed market insights back into our strategy
- Receive structured coaching and commercial training from our Head of Sales
About You
We’re looking for someone who:
- Has 3+ years experience working with contract caterers and/or workplace foodservice providers
- Understands the wholesale channel and how to work effectively with distributors
- Is both strategic and action-oriented
- Loves building relationships and making things happen
- Is confident representing a brand at all levels – from head office meetings to depot tastings
- Wants to grow into a bigger commercial role over time
- Shares our passion for social impact and ethical business
What We Offer
- Competitive salary + performance-based bonus
- 26–30 days’ holiday per year (plus bank holidays)
- Company pension scheme
- Private medical insurance (incl. dental, optical, and mental health support)
- Quarterly team socials and annual global company party
- Project trips to our farming and Foundation partners in the Global South
- All the iced teas and soft drinks you can carry
Ready to Apply? To apply, please fill in our short questionnaire via the link below:
National Account Manager Wholesale & Foodservice employer: Lemonaid & ChariTea
Contact Detail:
Lemonaid & ChariTea Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager Wholesale & Foodservice
✨Tip Number 1
Familiarise yourself with the key players in the wholesale and foodservice sectors, such as Brakes and Bidfood. Understanding their business models and how they operate will help you tailor your approach when networking or during interviews.
✨Tip Number 2
Attend industry events, trade shows, and tastings related to foodservice and beverages. This will not only expand your network but also give you insights into current trends and challenges in the market, which can be valuable during discussions with potential employers.
✨Tip Number 3
Showcase your relationship-building skills by connecting with professionals on platforms like LinkedIn. Engage with their content and share your insights on the industry to establish yourself as a knowledgeable candidate who is genuinely interested in the field.
✨Tip Number 4
Research Lemonaid & ChariTea’s mission and values thoroughly. Be prepared to discuss how your personal values align with theirs, especially regarding social impact and ethical business practices, as this will demonstrate your genuine interest in the role.
We think you need these skills to ace National Account Manager Wholesale & Foodservice
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly with wholesale and foodservice sectors. Use specific examples that demonstrate your success in managing relationships and achieving sales targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Mention your understanding of the wholesale channel and how your skills align with the responsibilities outlined in the job description.
Showcase Relevant Experience: When detailing your work history, focus on roles where you managed key accounts or developed new business. Highlight any experience with contract caterers or workplace providers, as this is crucial for the role.
Prepare for Potential Questions: Think about how you would answer questions related to strategic thinking and relationship building. Be ready to discuss specific instances where you've successfully activated brands at events or improved sales through innovative strategies.
How to prepare for a job interview at Lemonaid & ChariTea
✨Know Your Market
Familiarise yourself with the wholesale and foodservice sectors, especially the key players like Brakes and Bidfood. Understanding market trends and challenges will help you demonstrate your strategic thinking during the interview.
✨Showcase Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your ability to engage with various stakeholders, from head office meetings to depot tastings, as this is crucial for the National Account Manager position.
✨Demonstrate Brand Passion
Lemonaid & ChariTea values social impact and ethical business practices. Be ready to discuss why these values resonate with you and how you can contribute to their mission of making a difference through their products.
✨Prepare for Practical Scenarios
Expect to discuss how you would approach specific tasks such as managing sales targets or leading trade events. Think about past experiences where you've executed similar strategies and be prepared to share those insights.
