At a Glance
- Tasks: Lead sales for ethical drinks, manage key accounts, and develop a passionate sales team.
- Company: Join Lemonaid Beverages, a fast-growing social enterprise making a difference.
- Benefits: Enjoy 26 days holiday, private medical insurance, and regular team socials.
- Other info: Be part of a global movement and visit project partners in the Global South.
- Why this job: Make an impact in the soft drinks market while driving social change.
- Qualifications: 5+ years in FMCG sales with experience in national wholesalers.
The predicted salary is between 49500 - 60500 £ per year.
Lemonaid Beverages is looking for a UK Head of Sales to get our drinks to more people, in more places, more often. You will own our biggest accounts from first handshake to repeat order, lead a small and hungry sales team, and work shoulder to shoulder with the Managing Director on where we take the UK next. This is a hands-on role in a fast-growing Social Enterprise: you will carry your own accounts as well as lead others, and you will see the impact of every deal you close.
Since 2009, we've been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation, and together we've raised over £12 million to fund impactful social projects in our sourcing regions. Our goal is simple yet powerful: to inspire social change, one drink at a time.
You can learn more about our journey and the Foundation's work. It's not just words - every year, we pack our bags and visit our growers and project partners, like the Heiveld Cooperative in South Africa, to see the impact first-hand. What started as a small idea in Germany has grown into a global movement. Today, our team of 120+ Lemonaiders spans six countries, and in the UK, a dozen of us are driving sales and marketing to new heights. The last two years have been our biggest yet in the UK: we launched our can range and landed a listing with Waitrose. The doors are open. What we need now is someone to walk through them and make our drinks the ethical choice on shelves, menus and fridges across the country. This is a sales job where the numbers mean something.
YOUR ROLE
- Own our biggest accounts across wholesale, retail, foodservice, travel and QSR.
- Lead, coach and develop the field sales team and help every one of them get better at what they do.
- Be the person who follows through. Nothing falls through the cracks, and buyers remember that.
- Keep a pipeline we can trust, so we always know what is coming and can go after it properly.
- Own the forecast and the numbers behind it, and tell us the story of where the growth is coming from.
- Work side by side with the Managing Director on where we take the UK business next.
- Team up with our global crew to bring the brand to life inside your customers, from launches to activations.
- Build compelling stories, sell with impact and hold relationships that last longer than a single listing.
ABOUT YOU
- 5+ years of experience in FMCG, with a track record of turning first meetings into listings that last.
- Direct experience with national wholesalers (Bidfood, Brakes, etc.) and with buyers in grocery or foodservice.
- You get a kick out of seeing your team win, and you know how to coach them there.
- The kind of person who does what they said they would, when they said they would.
- Financial acumen, with experience in budgeting and sales reporting.
- Happy rolling your sleeves up in a small team of 12: you build your own pipeline, chase your own follow-ups and still love being in front of a buyer as much as leading the people who are.
- Excited by the mission, and up for telling that story to anyone who will listen.
WHAT WE OFFER
- The perks of being a Lemonaider, changing the world one drink at a time.
- A chance to work in a fast-growing global social enterprise with a strong mission to drive social change.
- 26 days holiday a year, plus bank holidays - increases by 1 day each year up to 30 days.
- A company pension scheme with NEST.
- Private medical insurance, incl. dental, optical & mental health support, co-paid by the company.
- A monthly company contribution towards an income protection policy of your choice, giving you financial cover if you are unable to work due to long-term illness or injury.
- Regular team socials and project trips to our farming communities and project partners in the Global South.
- The prospect of joining the Lemonaid & ChariTea Foundation's advisory board, participating in the selection process of project partners and distribution of funds.
- Cycle2Work Scheme.
- As many delicious iced teas and soft drinks as you can carry home.
COMPENSATION DETAILS
Competitive salary based on experience, with performance-based bonuses.
Head of Sales in London employer: Lemonaid & ChariTea
Lemonaid Beverages is an exceptional employer, offering a vibrant work culture that champions social change through Fairtrade and organic beverages. With generous benefits including 26-30 days of holiday, a company car, and opportunities for personal growth within a fast-growing global enterprise, employees are empowered to make a meaningful impact while enjoying a supportive and dynamic team environment in the heart of Manchester.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales at Lemonaid & ChariTea, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Lemonaid & ChariTea. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Lemonaid & ChariTea:When writing your cover letter, make sure to tailor your message specifically for Lemonaid & ChariTea. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Lemonaid & ChariTea
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Lemonaid & ChariTea that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Lemonaid & ChariTea that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Lemonaid & ChariTea’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
