Senior Brand Marketing Executive in City of Westminster

We are looking for a Brand Marketing Executive to support the delivery and execution of brand and marketing activity across the business. Reporting directly into the Brand & Marketing Manager, this role is designed to strengthen day-to-day brand delivery, ensure consistency across touchpoints, and support the successful rollout of campaigns, launches, and activations. This is an ideal role for someone with hands-on brand or marketing experience who is looking to deepen their understanding of brand, campaign execution, and integrated marketing. The Brand Marketing Executive will act as a safe pair of hands across campaigns and ongoing brand activity, enabling the Brand & Marketing Manager to focus on strategic planning, brand development, and long-term growth.

Roles & Responsibilities

• Campaign & Brand Execution – Support the end-to-end execution of brand and marketing campaigns, from briefing through to delivery.
• Coordinate campaign timelines, deliverables, and stakeholders to ensure activity is delivered on time and to brief.
• Support New Store Opening (NSO) marketing rollouts, ensuring brand consistency and smooth execution across channels.
• Assist with in-person activations and brand moments, supporting planning, logistics, and on-the-ground delivery.

• Briefing & Internal Team Coordination – Draft clear and detailed briefs for internal teams, designers, and content creators based on agreed campaign direction.
• Manage day-to-day communication with internal stakeholders involved in campaign delivery, escalating where needed.
• Coordinate shoots and content production with internal teams, including scheduling, logistics, and asset management.
• Support feedback rounds by consolidating comments and ensuring updates align with brand guidelines.

• Content & Channel Support – Support social content ideation by translating campaign ideas into clear content briefs.
• Coordinate with internal social and content teams to ensure assets are delivered in line with brand direction.
• Assist with email and digital marketing execution, including briefing, scheduling, and quality assurance.

• Brand Consistency & Governance – Apply existing tone of voice, brand guidelines, and visual identity consistently across all outputs.
• Support the rollout of updated brand assets, guidelines, and toolkits as they evolve.
• Act as a brand guardian in day-to-day execution, flagging inconsistencies and ensuring best practice.

• Reporting & Administration – Support campaign reporting and post-campaign reviews.
• Manage trackers, timelines, and documentation to keep projects running smoothly.
• Coordinate meetings, notes, and actions to support efficient collaboration.

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we're here to assist you.

Requirements

• Previous experience in a brand, marketing, or campaigns role.
• Strong understanding of brand principles and the importance of consistency.
• Experience working with agencies, creatives, or cross-functional teams.
• Excellent organisational skills and attention to detail.
• Confident communicator, able to manage multiple stakeholders.

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.