At a Glance
- Tasks: Drive local marketing initiatives to boost footfall and brand awareness across the UK & Ireland.
- Company: Join Wingstop, a vibrant team recognised as one of the Best Places to Work.
- Benefits: Competitive salary, enhanced holiday allowance, and opportunities for personal growth.
- Other info: Fast-paced role with direct impact on restaurant performance and community engagement.
- Why this job: Be part of a fun, energetic team that celebrates creativity and community connections.
- Qualifications: 2+ years in local marketing with strong relationship-building skills.
The predicted salary is between 40000 - 45000 £ per year.
This role will require regular travel across the UK and Ireland.
At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best. Our mission remains simple: BRING THE FLAVOUR.
We are seeking a dynamic, hands-on Local Store Marketing (LSM) Executive to bring the Wingstop brand to life at a local level across the UK & Ireland, driving footfall, building local buzz, and ensuring every restaurant is connected to its community through impactful marketing activity.
Role OverviewThe Local Store Marketing Executive is responsible for delivering high-impact, community focused marketing initiatives that drive traffic and brand awareness at a local level. Working closely with restaurant teams and the wider marketing function, you will plan and execute local activations, partnerships and events that help bring the Wingstop brand to life in key markets.
Key Responsibilities- Plan and deliver local store marketing activity to drive footfall and sales across restaurants.
- Execute tactical campaigns including store openings, events, partnerships and student activations.
- Support national marketing campaigns with strong local execution.
- Build relationships with local businesses, universities, gyms and community groups.
- Identify and develop partnerships that drive brand awareness and customer trial.
- Support new restaurant openings by creating hype, queues and strong local buzz.
- Deliver on-the-ground activations that reflect the Wingstop brand and culture.
- Track and report on the performance of local marketing activity.
- Use insight and feedback to improve local marketing plans.
- Work closely with restaurant teams to ensure marketing activity is executed smoothly.
- Manage local marketing budgets and ensure activity is commercially effective.
- 2+ years experience in local marketing, events, or grassroots brand activation.
- High energy, hands-on approach with the ability to deliver activity quickly and effectively.
- Strong organisational skills and attention to detail.
- Ability to build relationships quickly and confidently with a range of partners and stakeholders.
- Commercial mindset with a focus on driving measurable results.
- Strong communication skills and ability to work cross functionally with marketing and operations teams.
- Experience working within hospitality, QSR, retail or multi-site consumer brands.
- Experience supporting new restaurant openings or launch campaigns.
- Experience building local partnerships and community relationships.
- Experience analysing campaign performance and using insights to improve marketing activity.
At Wingstop, we believe in rewarding and investing in our people.
LSM Executive in London employer: Lemon Pepper Holdings Limited (Wingstop UK)
Wingstop is an exceptional employer that prioritises its people and fosters a vibrant, inclusive work culture. With accolades such as the Sunday Times Best Places to Work, we offer our team members opportunities for growth, recognition for their efforts, and a dynamic environment where creativity thrives. As a Local Store Marketing Executive, you'll not only drive impactful marketing initiatives across the UK and Ireland but also be part of a passionate team that celebrates success and community connection.
Contact Details:
Lemon Pepper Holdings Limited (Wingstop UK) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land LSM Executive in London
✨Tip Number 1
Get out there and network! Attend local events, meet-ups, or even community gatherings. Building relationships with local businesses and stakeholders can give you a leg up in landing that LSM Executive role.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with potential employers, share your love for Wingstop and how you can bring the flavour to life in your local community. Authenticity goes a long way!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Wingstop or other companies you’re interested in. Express your enthusiasm for local marketing and how you can contribute to their success.
✨Tip Number 4
Utilise social media to showcase your skills! Share your marketing ideas, past successes, or even local campaigns you admire. This not only highlights your expertise but also shows your commitment to the field.
We think you need these skills to ace LSM Executive in London
Some tips for your application 🫡
Show Your Passion for Local Marketing:When you’re writing your application, let your enthusiasm for local marketing shine through. We want to see how you can bring the Wingstop brand to life in your community, so share any relevant experiences or ideas that demonstrate your passion for connecting with local audiences.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in local marketing, events, or grassroots brand activation, and show us how your skills align with what we’re looking for. A tailored application shows us you’re genuinely interested in joining our team!
Be Specific About Your Achievements:We love numbers! When discussing your past experiences, include specific examples of campaigns you’ve executed and the results they achieved. This helps us understand the impact you can make at Wingstop and how you can drive footfall and sales across our restaurants.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values before you apply.
How to prepare for a job interview at Lemon Pepper Holdings Limited (Wingstop UK)
✨Know Your Flavour
Before the interview, dive deep into Wingstop's brand and values. Understand their mission of 'BRING THE FLAVOUR' and think about how your experience in local marketing can align with this. Be ready to share specific examples of how you've driven community engagement in previous roles.
✨Showcase Your Energy
This role is all about high energy and hands-on execution. During the interview, demonstrate your enthusiasm for the position and the brand. Share stories that highlight your proactive approach to marketing and how you’ve successfully executed campaigns that created buzz and drove footfall.
✨Build Relationships
Since building local partnerships is key, come prepared with ideas on how you would connect with local businesses, universities, and community groups. Discuss any past experiences where you’ve successfully established relationships that benefited your marketing efforts.
✨Be Data-Driven
Wingstop values measurable results, so be ready to discuss how you've tracked and reported on the performance of your marketing activities. Bring examples of how you've used insights to refine your strategies and improve outcomes in previous roles.
