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- Tasks: Lead impactful campaigns that drive awareness and sales for Wingstop.
- Company: Join the award-winning Wingstop team, a leader in the flavour business.
- Benefits: Competitive salary, generous bonuses, enhanced holiday allowance, and industry-leading perks.
- Other info: Dynamic role with opportunities for growth and creativity.
- Why this job: Make a real impact in a fast-growing, culturally relevant brand.
- Qualifications: Experience in campaign management and a passion for youth engagement.
The predicted salary is between 50000 - 55000 £ per year.
Location: Maple Street (4 days a week)
Salary: £50 - £55k DOE + Bonus + LTIP & industry leading benefits
Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations
Be Part of Something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.
We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Places to Work 2024 & 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR.
Who are we looking for?
This is a pivotal role at a defining moment for Wingstop UK&I. As Campaign Manager, you will sit at the heart of our growth engine, owning the product performance related campaigns that shape how the brand grows its core sales.
You will take full ownership of our product performance related campaigns from briefing our comms agency to reviewing the effectiveness. Working closely with Innovation manager, CRM/loyalty manager, brand and Ops, you’ll ensure every campaign is flawlessly executed across channels and restaurants.
If you’re excited by fast growth, complex challenges, and the opportunity to create work that truly cuts through driving both fame and footfall, this is a chance to make your mark on one of the most culturally relevant QSR brands in the world.
Key Responsibilities
- Campaign Strategy & Execution
- Deliver bold, high-impact campaigns that drive awareness, traffic, and sales
- Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments)
- Own campaign messaging for menu launches and commercial activations
- Brief and manage creative/content teams to deliver best-in-class assets
- Ensure consistent execution across all channels (social, CRM, delivery, POS)
- Partner with Digital & CRM teams to deliver seamless omni-channel campaigns
- Build and activate campaigns that resonate with student and youth audiences
- Drive frequency and loyalty through targeted, culturally relevant activations
- Work cross-functionally to ensure availability at key moments (e.g. late night, term time)
- Leverage channels and partners to keep Wingstop front of mind
- Own and grow third-party commercial partnerships to unlock new audiences and revenue
- Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery
- Identify, evaluate, and onboard new commercial opportunities
- Act as the central POC for all partnership activity and internal alignment
- Track and report campaign performance (weekly/monthly) with clear commercial insights
- Partner with Finance & Ops to evaluate impact and identify growth opportunities
- Lead post-campaign reviews and embed learnings into future plans
- Continuously optimise campaign calendar based on performance and trading
- Lead cross-functional working groups for campaigns
- Align campaigns to the full guest journey across Ops, Delivery, and Finance
- Own and manage the marketing calendar across campaigns and key trading moments
- Collaborate with global markets to share insights and best practices
- Monitor competitor activity across QSR and chicken category
- Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience
- Deliver monthly competitor updates and quarterly deep dives
- Translate insights into actionable opportunities for growth
What Success Looks Like
- Campaigns that cut through culturally and commercially
- Strong growth in frequency, especially among younger audiences
- Partnerships that deliver measurable revenue and reach
- A test-and-learn culture driven by data and insight
Why This Role
- Real ownership from day one
- End-to-end scope across digital growth and restaurant operations
- High visibility and impact in a fast-scaling, culturally relevant brand
- Opportunity to have big impact not maintain status quo
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:
- Generous annual Bonus scheme: with potential for higher earnings based on business performance
- LTIP Programme: based on business performance
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus
Campaign Manager in London employer: Lemon Pepper Holdings Limited (Wingstop UK)
Contact Detail:
Lemon Pepper Holdings Limited (Wingstop UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Wingstop employees on LinkedIn. You never know who might give you the inside scoop or refer you for that Campaign Manager role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, come prepared with ideas for campaigns that could resonate with students and youth audiences. This will demonstrate your passion and understanding of the brand's mission.
✨Tip Number 3
Be ready to discuss data! Since performance tracking is key for this role, brush up on how to analyse campaign results and share insights. This will show that you're not just about the creative side but also understand the commercial impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Wingstop team. Let’s bring the flavour together!
We think you need these skills to ace Campaign Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Campaign Manager role. Highlight your experience in campaign strategy and execution, especially any work with youth audiences or commercial partnerships. We want to see how you can bring the flavour to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the QSR industry and how your skills align with our mission at Wingstop. Let us know why you're excited about this role and how you can contribute to our growth.
Showcase Your Results: When detailing your past campaigns, focus on the results. Use metrics to demonstrate how your efforts drove awareness, traffic, and sales. We love data-driven insights that show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this exciting journey together!
How to prepare for a job interview at Lemon Pepper Holdings Limited (Wingstop UK)
✨Know Your Campaigns
Before the interview, dive deep into Wingstop's recent campaigns. Understand what worked, what didn’t, and be ready to discuss how you would approach similar challenges. This shows your genuine interest in the brand and your strategic thinking.
✨Showcase Your Creativity
Prepare examples of bold, high-impact campaigns you've executed in the past. Highlight your role in the creative process and how you collaborated with teams to deliver best-in-class assets. This will demonstrate your ability to lead and innovate.
✨Understand the Audience
Familiarise yourself with the student and youth demographics that Wingstop targets. Be ready to discuss how you would create culturally relevant activations that resonate with these audiences. This shows you can think strategically about customer engagement.
✨Data-Driven Insights
Be prepared to talk about how you track and report campaign performance. Share specific metrics you've used in the past to evaluate success and how you've applied learnings to optimise future campaigns. This highlights your analytical skills and commitment to continuous improvement.