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For Companies At a Glance
- Tasks: Support brand campaigns and translate creative ideas into impactful briefs.
- Company: Join Wingstop, a top-rated workplace known for flavour and fun.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, and flexible work options.
- Why this job: Be part of a dynamic team creating memorable brand experiences.
- Qualifications: 3+ years in brand or creative roles with strong copywriting skills.
- Other info: Diverse and inclusive culture with excellent career development opportunities.
The predicted salary is between 32000 - 48000 £ per year.
Location: London (Hybrid)
Reports to: Brand Marketing Manager
Salary: £40,000 (DOE)
About Us
At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.
Role Overview
The Brand Executive supports the Senior Brand & Creative Manager in developing and delivering culturally relevant, commercially aligned brand campaigns across all channels. This role acts as the bridge between brand direction and creative execution, ensuring ideas translate into clear briefs, high-quality creative outputs and efficient production delivery.
Key Responsibilities
- Creative Brief Translation & Campaign Support
- Develop clear, actionable, creative briefs from overarching brand direction.
- Build detailed asset lists in collaboration, rollout plans and wireframes prior to visual execution.
- Ensure all creative briefs include context on platform, audience and messaging intent.
- Tone of Voice & Copywriting
- Lead copy development across OOH, POS, in-store screens, digital, social and partnerships.
- Performance related copy, to be developed in collaboration with marketing and appointed comms agency.
- Develop tone of voice routes aligned to brand positioning.
- Adapt messaging based on format, dwell time and environment.
- Collaborate with designers to ensure cohesive visual and written execution.
- Creative Production & Asset Workflow Ownership
- Manage brand campaign timelines from concept approval to final delivery.
- Coordinate agencies, designers and external production partners.
- Track revisions and ensure quality control prior to senior review.
- Understand technical requirements across print, digital and motion formats.
- Project & Workflow Management
- Maintain trackers using Excel and project management platforms (Monday.com, ClickUp or similar).
- Produce status updates, wrap-ups and support on post-campaign summaries.
- Communicate clearly across Slack, email and stakeholder meetings.
- Cross-Functional Collaboration
- Work closely with Social, Partnerships and Marketing teams to ensure alignment.
- Translate brand campaign moments into actionable execution briefs.
- Maintain clarity around responsibilities and hand-offs between functions.
- Tools, Technical Fluency & Practical Output Skills
- Confident use of Monday.com / ClickUp and Excel for tracking and asset schedules.
- PowerPoint / Canva and Figma / Miro / Whimsical for decks, briefs and wireframes.
- Slack, email and shared drives (M365 / Dropbox) for communication and version control.
- Ability to wireframe and structure assets prior to design production.
- Practical understanding of social formats, OOH, in-store screens and digital best practices.
- Apply QA checks across spelling, tone, formatting and version control before publication.
Skills and Experience Required
- 3 years+ experience in brand, creative, production and campaign roles.
- Strong copywriting and messaging skills.
- Experience managing creative production pipelines.
- Comfortable working at pace in a dynamic environment.
- Culturally curious with a strong creative instinct.
Desirable Skills & Experience (Nice to have)
- Project Management skills.
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:
- Annual Bonus scheme: with potential for higher earnings based on business performance.
- LTIP Programme: based on business performance.
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays.
- Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.
- Family Support: Enhanced maternity and paternity leave for growing families.
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling.
- EV Salary Sacrifice Scheme: available after 3 months of service.
- Mileage: 0.45p unlimited!
- Welcome Pack: Start your journey with us with a Wingstop welcome pack.
- Discount Platforms: Access a wide range of retail, dining, and wellness deals.
- Flexible Pay Options: Use stream for on-demand access to earned wages.
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.
- Career Development: Unlock training and growth opportunities to advance your career.
- Professional Uniforms: Look the part with our branded attire.
- Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success.
- Benefits Platform: Access e-learning, lifestyle savings, and well-being resources.
- Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own.
- Exclusive Discounts: Enjoy 20-50% off when dining with friends and family.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour!
AI Disclaimer
AI can be a useful tool - and we understand many candidates use it for support. That said, we’re really interested in you, not an AI-generated version of you. We want to hear your voice and understand your real experience. Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that’s who we’re excited to meet.
Brand Marketing Executive employer: Lemon Pepper Holdings Limited (Wingstop UK)
Contact Detail:
Lemon Pepper Holdings Limited (Wingstop UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Wingstop's brand values, recent campaigns, and their unique flavour offerings. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to brand marketing. Think about how your experience aligns with the role and be ready to share specific examples of your past work that demonstrate your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and keen to join the Wingstop family!
We think you need these skills to ace Brand Marketing Executive
Some tips for your application 🫡
Be Authentic: We want to hear your voice, so don’t hold back! Share your real experiences and insights in your application. Remember, we’re looking for the genuine you, not an AI-generated version.
Tailor Your Application: Make sure to align your skills and experiences with the job description. Highlight how your background fits into the role of Brand Marketing Executive and how you can bring the flavour to our team!
Showcase Your Creativity: As a Brand Marketing Executive, creativity is key! Use your application to demonstrate your creative thinking and copywriting skills. Feel free to include examples of past campaigns or projects that showcase your flair.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wingstop!
How to prepare for a job interview at Lemon Pepper Holdings Limited (Wingstop UK)
✨Know Your Brand Inside Out
Before the interview, dive deep into Wingstop's brand values, mission, and recent campaigns. Understanding their flavour-centric approach will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Creative Brief Skills
Be prepared to discuss how you translate brand direction into actionable creative briefs. Bring examples of past work where you've successfully managed this process, highlighting your ability to collaborate with teams and ensure high-quality outputs.
✨Master the Tools of the Trade
Familiarise yourself with project management tools like Monday.com or ClickUp, as well as design platforms like Canva and Figma. Mentioning your proficiency with these tools during the interview will show that you're ready to hit the ground running.
✨Demonstrate Your Copywriting Prowess
Prepare to showcase your copywriting skills by discussing specific examples of your work. Be ready to adapt messaging for different formats and audiences, as this is crucial for the Brand Marketing Executive role at Wingstop.