Trades Sales & Events Manager

LeMieux has an exciting opportunity for an experienced Events manager looking for a new challenge in a fast-growing global equestrian company. We have an ambitious vision and are looking to add to our 180-strong HQ team to achieve it. You’ll be working alongside our Trade Sales Teams to achieve world class trade events and ultimately, help make LeMieux the most exciting equestrian brand on the planet.

As the Trade Sales & Events Manager you will be working collaboratively with the sales and marketing teams and will be responsible for creating and delivering the strategy and schedule for equine events marketing, whilst ensuring Lemieux is well represented at key events that we partner with, sponsor and sell at, both in the UK and internationally.

• Manage the equestrian events programme, ensuring the brand is front of mind for customers in our key UK and international markets.
• Collaborate with the marketing team (social media, campaigns, VM and more) to ensure integrated, multi-channel marketing campaigns align with and promote event activity (including rider and influencer attendance and collaboration, plus retail experience) to enhance and improve engagement, content generation and drive sales via events.
• Manage direct reports across retail experience and trade and sales events.
• Lead LeMieux’s strategy for sponsorship of events/classes and work with partnering event management agencies to explore and identify opportunities that ensure the LeMieux brand is well represented.
• Manage trade stand and retail space bookings and administration.
• Collaborate with key stakeholders across the business, from Sales to Product, to ensure correct and relevant stock is available within our retail stand and via Trade partners at key events and shows.
• Manage and work in partnership with our 3rd party Trade vendor to deliver retail experiences at events and shows, including ensuring staffing.
• Work in partnership with the product team to ensure the appropriate product ranges and/or new product launches are available and well-represented at events with relevant promotional product (i.e. competitor goody bags/prizes etc.).
• Work with Graphic Designers, Creatives and Visual Merchandisers to ensure branding at events – including the retail experience – and marketing collateral aligns with brand guidelines (banners, boarding, event POS, etc).
• Liaise closely with B2B trade accounts and sales reps to ensure our B2B customer event activity is represented in the marketing calendar and our customers are informed and up to date.
• Prepare and monitor the events budget on a quarterly and annual basis and allocate funds wisely.
• Weekend work will be required in order to attend and represent the brand at a variety of equestrian events throughout the year, including on an international basis on occasion.
• Report on performance, providing analysis and suggesting improvements on all events, retail spaces and associated activities.
• Build internal partnerships and work effectively across multiple teams and sites.

• Degree or equivalent qualification in Marketing, Events Management, Business, or a related discipline or equivalent industry experience.
• Proven experience in planning and delivering large-scale consumer or trade events, ideally within the equestrian, sports, or lifestyle sectors.
• Demonstrable experience managing multi-channel marketing campaigns in collaboration with internal marketing teams.
• Experience managing direct reports and third-party vendors/partners.
• Track record of successful budget management and cost control.
• Experience in retail operations, merchandising, or pop-up/store experience at events is highly advantageous.
• Experience working with international events and/or understanding of global equestrian markets (desirable).
• Strong organisational and project management skills with excellent attention to detail.
• Commercial awareness and understanding of retail and marketing alignment to drive customer engagement and sales.
• Excellent communication and interpersonal skills, with ability to influence and collaborate across departments and with external partners.
• Creative thinker with ability to enhance event experience and brand visibility.
• Strong analytical skills; able to evaluate event performance, compile reports, and make data-driven decisions.
• Comfortable using marketing, project management, and budgeting software (e.g. Excel, project tools, CRM platforms).
• Understanding of brand alignment and ability to work with creatives to deliver on-brand experiences and collateral.
• Ability to remain calm under pressure and juggle multiple priorities.
• Passion for equestrianism and strong understanding of the equestrian industry and its consumers is preferred although not essential.
• Proactive and self-motivated with a hands-on approach to event delivery.
• Flexible and willing to work weekends and travel internationally as required.
• Team player with a collaborative mindset and can-do attitude.
• Professional, positive, and approachable demeanour, particularly when representing the brand at events.
• Full UK driving licence.
• Ability and willingness to travel across the UK and internationally.
• Ability to lift and move event materials and equipment when required (some physical duties may apply).

LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.

At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in. We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?

We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect: Company pension, Free on-site parking, Casual attire, Generous holiday allowance, Health & Wellbeing app, Staff discount.