At a Glance
- Tasks: Lead social media strategy, create engaging content, and manage community interactions.
- Company: Join LeMieux, the UK's fastest-growing equestrian brand with a global community.
- Benefits: Enjoy employee discounts, free parking, a company pension, and generous holiday allowance.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of an innovative team driving engagement in the equestrian lifestyle space.
- Qualifications: Experience in social media management and a passion for community building.
The predicted salary is between 30000 - 40000 £ per year.
LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence. We have an exciting opportunity for a Social, Content and Community Lead to work alongside our Creative and Marketing team.
We are looking for someone who lives and breathes social, platforms, trends and community. This role is all about driving engagement, reaching new audiences and keeping the brand highly relevant for an engaged and passionate equestrian following. You’ll lead proactive and reactive content concepts, manage posting and conversations across channels (including our forthcoming app) and bring influencer relationships to life.
What You’ll Do:
- Social-first strategy and execution
- Design and deliver social-first campaigns that prioritise engagement, reach and relevance across all platforms
- Lead on all LeMieux social platforms: Instagram, Facebook, TikTok, along with YouTube
- Plan campaigns in line with our overall campaign and comms plan, carefully considering customer types and seasonal nuance
- Trend hunting and platform relevance
- Monitor social trends and platform changes to keep content fresh, timely and optimised for each platform
- Live and breathe social for the brand and proactively drive development of each platform through understanding
- Develop platforms in line with updates and norms, and suggest new platforms where relevant
- Content ideation (proactive and reactive)
- Generate creative concepts that take advantage of trending moments and brand stories, balancing long term planning with agile real time content
- Be a key player in our in-house team of creatives and marketers, helping to generate impactful and engaging content to a high standard and at serious volume
- Content briefing and management
- Write clear and detailed content briefs, collaborate effectively with creative and marketing teams
- Where necessary, help to oversee content production from brief
- Content posting and platform optimisation
- Schedule and post content at the right time and in the right format, following best practice for each platform
- Utilise Hootsuite to plan and schedule content and build insights
- Community management (social and app)
- Act as the brand voice across social channels and within the LeMieux app. Moderate conversations, engage existing moderators, respond to feedback, nurture community sentiment and take action on brand relevant opportunities
- Influencer discovery and coordination
- Identify new, potential influencers and ideas around them, working with relevant team stakeholders, and support behind the scenes on shoots, collaborate on influencer content and help coordinate influencer activity
- Analytics and performance reporting
- Track engagement, reach, sentiment and community growth
- Provide insights that lead to actionable improvements
What You’ll Bring:
- Proven background in social media, content and / or community management with a track record of success in driving engagement
- Strong understanding of multiple social platforms, their features, trends and audience behaviours with the ability to adapt across changing platforms
- Specific experience and understanding of Meta platforms and TikTok
- Experience working on content creation with in-house or agency partners to generate high volume of idea and content
- Creative and reactive content creation with strong idea generation for both evergreen and trending content
- Ability to develop clear briefs and work effectively with creative, influencer and cross functional teams such as Customer Services, Product and more
- Excellent interpersonal skills with empathy, tone alignment and emotional intelligence to manage community sentiment
- Comfortable using social analytics tools, preferably Hootsuite or similar, to interpret data and make decisions that improve results
- Clear, engaging and brand aligned written communication for social captions, community replies and briefs
- Able to balance scheduled social plans with fast moving, real-time responses and new content ideas and generation
- Equestrian experience or exposure – not essential but highly advantageous
- Familiarity with community or app-based engagement platforms and/or loyalty schemes
- Previous experience supporting behind the scenes on shoots or influencer content production
This role is for an experienced, passionate social aficionado, who is equal parts creative, strategist, community builder and performance driver. You’ll be adept at balancing planned campaigns with timely, relevant engagement, helping to brief and deliver content that resonates and a community that thrives.
Why Join LeMieux?
Founded in 2006, LeMieux is the UK’s fastest-growing equestrian and lifestyle brand with a global presence. Driven by innovation and passion for horses and riders, we’re expanding our 150-strong team based in our Romsey HQ and looking for exceptional people to join us on our journey.
We’re on a mission to be the most exciting equestrian brand on the planet. To get there, we need exceptional people who thrive in a fast-paced, creative environment and a culture that values innovation, collaboration, and problem-solving. Whether you ride or not, you’ll share our energy, determination, and obsession with delivering excellence for our community.
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:
- Company pension
- Free on-site parking and car charging
- Casual attire
- Generous holiday allowance
- Health & Wellbeing app
- Staff discount
We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team. We welcome applications from individuals of all backgrounds, experiences, and identities – including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and neurodiversity. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all. Please let us know if you require any reasonable adjustments throughout the application process.
Job Types: Full-time, Permanent
Ability to commute/relocate: East Wellow SO51: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Social, Content and Community Lead M/W employer: LeMieux
LeMieux is an exceptional employer, offering a vibrant work culture that thrives on innovation and collaboration. Located in Romsey, our team enjoys generous benefits such as free on-site parking, a company pension, and a commitment to employee well-being, all while being part of the UK's fastest-growing equestrian brand. We prioritise personal and professional growth, ensuring that every team member feels valued and empowered to contribute to our exciting journey.
StudySmarter Expert Advice🤫
We think this is how you could land Social, Content and Community Lead M/W
✨Tip Number 1
Get social! Engage with the brand on their platforms before applying. Comment on their posts, share your thoughts, and show them you’re genuinely interested in what they do. This can help you stand out when they see your name pop up during the hiring process.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at LeMieux. A personal connection can give you an edge over other candidates.
✨Tip Number 3
Show off your skills! Create a mini portfolio of your best social media campaigns or content ideas that align with LeMieux’s brand. Share this during interviews or even in your application to demonstrate your creativity and understanding of their audience.
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends relevant to the equestrian community. Being able to discuss these insights during your interview will show that you’re not just passionate but also knowledgeable about the field.
We think you need these skills to ace Social, Content and Community Lead M/W
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your love for social media shine through! Talk about your favourite platforms, trends you follow, and how you engage with communities. We want to see that you live and breathe social!
Be Creative in Your Content:This role is all about creativity, so don’t hold back! Share examples of content you've created or campaigns you've led. Use engaging language and showcase your ability to think outside the box. We’re looking for someone who can bring fresh ideas to the table!
Tailor Your Application:Make sure to tailor your application to the job description. Highlight your relevant experience in social media management and community engagement. We want to see how your skills align with what we’re looking for at LeMieux!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at LeMieux!
How to prepare for a job interview at LeMieux
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of social media platforms like Instagram, TikTok, and Facebook. Research how these platforms are evolving and think about how you can leverage them for LeMieux’s community engagement.
✨Showcase Your Creativity
Prepare to discuss your past content creation experiences. Bring examples of campaigns you've led or contributed to, especially those that drove engagement. Think about how you can adapt your creative ideas to fit LeMieux's brand voice and audience.
✨Engagement is Key
Be ready to talk about your strategies for community management. Highlight your experience in moderating conversations and nurturing community sentiment. Show how you can balance scheduled posts with real-time engagement to keep the audience excited.
✨Data-Driven Decisions
Familiarise yourself with social analytics tools like Hootsuite. Be prepared to discuss how you’ve used data to inform your content strategies and improve engagement metrics in previous roles. This will show that you can not only create content but also measure its success.
