At a Glance
- Tasks: Create and oversee engaging content that embodies the LeMieux brand voice across various platforms.
- Company: Join the UK's fastest-growing equestrian and lifestyle brand with a global community.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic team atmosphere with a commitment to diversity and employee well-being.
- Why this job: Be a key player in shaping brand stories and driving innovation in a creative environment.
- Qualifications: Proven copywriting experience and a knack for storytelling in consumer-focused brands.
The predicted salary is between 40000 - 50000 £ per year.
LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence. We’re looking for a talented and organised Senior Brand Copywriter who will be the guardian of the LeMieux voice, responsible for creating and overseeing written content across marketing campaigns, ecommerce, product launches, retail, trade, customer experience and corporate communications.
You will combine creativity with commercial thinking and organisation, crafting compelling campaigns, brand stories and headlines, while ensuring the thousands of pieces of content that support our products and customer experience remain accurate, engaging and consistent – and are delivered on time. You will work across almost every department in the business and become a trusted partner to Marketing, Creative, Ecommerce, Product Design, Customer Service, Retail, Trade, HR and Leadership teams. You'll also play an important role in helping LeMieux embrace AI and content automation tools, identifying opportunities to improve efficiency, consistency and scalability while ensuring all content remains distinctly human and true to our brand.
What You’ll Do
- Brand Voice & Storytelling
- Own and evolve the LeMieux tone of voice across all channels and audiences
- Develop and maintain brand writing guidelines and editorial standards
- Ensure consistency across all customer, retailer and internal communications
- Act as the guardian of written brand standards across the business, where required
- Product & Ecommerce Content
- Own product descriptions, key features and product storytelling across all product launches
- Work closely with Product Design teams to translate technical product features into compelling customer benefits
- Maintain product content standards and consistency across all digital channels
- Support the ongoing management of product information and content databases, and play an active role in process development and improvement
- Campaigns & Marketing Content
- Create campaign headlines, messaging frameworks and launch copy for seasonal collections and major brand campaigns
- Write compelling copy for websites, landing pages, email marketing, social media and digital campaigns
- Help develop scripts, storyboards, captions and supporting copy for video content
- Retail, Trade & Customer Experience Content
- Create content for point-of-sale materials, retail activations, events and exhibitions
- Support trade marketing communications and retailer content requirements
- Develop customer-facing content including FAQs, warranties, care guides, buying guides and support materials
- Support the development and maintenance of customer journey content, including returns processes and service communications
- AI & Content Innovation
- Champion the responsible use of AI tools to improve content creation workflows
- Develop scalable content frameworks, templates and prompt libraries to increase efficiency
- Identify opportunities to automate repetitive content tasks while maintaining brand quality and accuracy
- Help establish best practice for AI-assisted content creation across the business
- Continuously explore emerging tools and technologies that improve content quality, consistency and speed
What You’ll Bring
- Essential
- Significant copywriting experience within a consumer, retail, ecommerce or lifestyle brand; or with these types of brands in a freelance or agency capacity
- Outstanding writing, editing and proofreading skills
- Proven ability to work with, develop and manage a distinctive brand tone of voice
- Experience creating both emotionally engaging brand content and commercially focused sales content
- Strong understanding of digital marketing, ecommerce and CRM content
- Excellent stakeholder management and communication skills
- Highly organised, with the ability to manage multiple projects simultaneously
- Exceptional attention to detail
- Desirable
- Experience within equestrian, sports, fashion, outdoor or lifestyle sectors
- Experience working with AI content tools and content automation workflows
- Understanding of SEO and ecommerce content best practice
- Experience managing large product catalogues and content databases
- Experience creating technical, compliance or customer support content
What Success Looks Like
- A clear, distinctive and consistently applied LeMieux tone of voice
- Stronger customer engagement through compelling storytelling and content
- Efficient and scalable content creation processes supported by AI and automation
- High-quality product and customer experience content that supports conversion and loyalty
- A trusted content partner for teams across the business
- A written brand experience that reflects the quality, innovation and ambition of LeMieux
Why Join LeMieux?
Founded in 2006, LeMieux is the UK’s fastest-growing equestrian and lifestyle brand with a global presence. Driven by innovation and passion for horses and riders, we’re expanding our 150-strong team based in our Romsey HQ and looking for exceptional people to join us on our journey.
We’re on a mission to be the most exciting equestrian brand on the planet. To get there, we need exceptional people who thrive in a fast-paced, creative environment and a culture that values innovation, collaboration, and problem-solving. Whether you ride or not, you’ll share our energy, determination, and obsession with delivering excellence for our community.
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team. We welcome applications from individuals of all backgrounds, experiences, and identities - including but not limited to race, ethnicity, gender, disability, sexual orientation, and neurodiversity. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all. Please let us know if you require any reasonable adjustments throughout the application process.
Senior Copywriter employer: LeMieux
LeMieux is an exceptional employer, offering a vibrant and inclusive work culture that thrives on innovation and collaboration. Located in Romsey, our team enjoys a supportive environment with ample opportunities for personal and professional growth, all while being part of the UK's fastest-growing equestrian and lifestyle brand. We are committed to investing in our employees' well-being and fostering a diverse workplace where every voice is valued, making it a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the equestrian and lifestyle sectors, especially those connected to LeMieux. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring along a portfolio that highlights your best copywriting work. Tailor it to reflect the LeMieux brand voice and ethos.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Send a friendly email to the LeMieux team expressing your interest in working with them. Who knows? They might have something in the pipeline!
✨Tip Number 4
Stay updated on industry trends! Follow LeMieux and similar brands on social media. Engage with their content and share your thoughts. This shows your passion and keeps you in the loop about what’s hot in the equestrian world.
We think you need these skills to ace Senior Copywriter
Some tips for your application 🫡
Show Off Your Writing Skills:As a Senior Copywriter, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that highlight your ability to create engaging and compelling content that aligns with our brand voice.
Tailor Your Application:We love creativity, so don’t just send a generic application. Tailor your CV and cover letter to reflect how your experience matches the job description. Highlight your understanding of digital marketing and your knack for storytelling!
Be Organised:We’re looking for someone who can juggle multiple projects like a pro. In your application, mention any tools or methods you use to stay organised and manage deadlines. This will show us you’re ready to hit the ground running!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the LeMieux family!
How to prepare for a job interview at LeMieux
✨Know the Brand Inside Out
Before your interview, dive deep into LeMieux's brand story, values, and tone of voice. Familiarise yourself with their products and recent campaigns. This will not only show your passion for the brand but also help you articulate how your skills align with their vision.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copywriting work, especially pieces that demonstrate your ability to create engaging brand stories and product descriptions. Be ready to discuss your creative process and how you adapt your writing style to different audiences.
✨Be Ready to Discuss AI and Content Innovation
Since LeMieux is keen on embracing AI tools, come prepared with examples of how you've used technology to enhance content creation. Share any experiences you have with automation workflows and how they improved efficiency in your previous roles.
✨Engage with Stakeholders
Highlight your experience in collaborating with various teams, as this role requires working across departments. Prepare examples of how you've successfully managed stakeholder relationships and ensured consistent messaging across different channels.
