At a Glance
- Tasks: Create engaging content that captures the LeMieux voice across various platforms.
- Company: Join the UK's fastest-growing equestrian and lifestyle brand with a global community.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Be part of a creative team driving innovation in the equestrian industry.
- Qualifications: Experience in copywriting and a passion for storytelling and brand development.
The predicted salary is between 30000 - 40000 £ per year.
LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence.
We’re looking for a talented and organised Copywriter who will be the guardian of the LeMieux voice, responsible for creating and overseeing written content across marketing campaigns, ecommerce, product launches, retail, trade, customer experience and corporate communications. You will combine creativity with commercial thinking and organisation, crafting compelling campaigns, brand stories and headlines, while ensuring the thousands of pieces of content that support our products and customer experience remain accurate, engaging and consistent – and are delivered on time.
You will work across almost every department in the business and become a trusted partner to Marketing, Creative, Ecommerce, Product Design, Customer Service, Retail, Trade, HR and Leadership teams. You'll also play an important role in helping LeMieux embrace AI and content automation tools, identifying opportunities to improve efficiency, consistency and scalability while ensuring all content remains distinctly human and true to our brand.
What You’ll Do
- Brand Voice & Storytelling
- Own and evolve the LeMieux tone of voice across all channels and audiences
- Develop and maintain brand writing guidelines and editorial standards
- Ensure consistency across all customer, retailer and internal communications
- Act as the guardian of written brand standards across the business, where required
- Product & Ecommerce Content
- Own product descriptions, key features and product storytelling across all product launches
- Work closely with Product Design teams to translate technical product features into compelling customer benefits
- Maintain product content standards and consistency across all digital channels
- Support the ongoing management of product information and content databases, and play an active role in process development and improvement
- Campaigns & Marketing Content
- Create campaign headlines, messaging frameworks and launch copy for seasonal collections and major brand campaigns
- Write compelling copy for websites, landing pages, email marketing, social media and digital campaigns
- Help develop scripts, storyboards, captions and supporting copy for video content
- Retail, Trade & Customer Experience Content
- Create content for point-of-sale materials, retail activations, events and exhibitions
- Support trade marketing communications and retailer content requirements
- Develop customer-facing content including FAQs, warranties, care guides, buying guides and support materials
- Support the development and maintenance of customer journey content, including returns processes and service communications
- AI & Content Innovation
- Champion the responsible use of AI tools to improve content creation workflows
- Develop scalable content frameworks, templates and prompt libraries to increase efficiency
- Identify opportunities to automate repetitive content tasks while maintaining brand quality and accuracy
- Help establish best practice for AI-assisted content creation across the business
- Continuously explore emerging tools and technologies that improve content quality, consistency and speed
What You’ll Bring
- Essential
- Significant copywriting experience within a consumer, retail, ecommerce or lifestyle brand; or with these types of brands in a freelance or agency capacity
- Outstanding writing, editing and proofreading skills
- Proven ability to work with, develop and manage a distinctive brand tone of voice
- Experience creating both emotionally engaging brand content and commercially focused sales content
- Strong understanding of digital marketing, ecommerce and CRM content
- Excellent stakeholder management and communication skills
- Highly organised, with the ability to manage multiple projects simultaneously
- Exceptional attention to detail
- Desirable
- Experience within equestrian, sports, fashion, outdoor or lifestyle sectors
- Experience working with AI content tools and content automation workflows
- Understanding of SEO and ecommerce content best practice
- Experience managing large product catalogues and content databases
- Experience creating technical, compliance or customer support content
What Success Looks Like
- A clear, distinctive and consistently applied LeMieux tone of voice
- Stronger customer engagement through compelling storytelling and content
- Efficient and scalable content creation processes supported by AI and automation
- High-quality product and customer experience content that supports conversion and loyalty
- A trusted content partner for teams across the business
- A written brand experience that reflects the quality, innovation and ambition of LeMieux
Why Join LeMieux?
Founded in 2006, LeMieux is the UK’s fastest-growing equestrian and lifestyle brand with a global presence. Driven by innovation and passion for horses and riders, we’re expanding our 150-strong team based in our Romsey HQ and looking for exceptional people to join us on our journey.
We’re on a mission to be the most exciting equestrian brand on the planet. To get there, we need exceptional people who thrive in a fast-paced, creative environment and a culture that values innovation, collaboration, and problem-solving. Whether you ride or not, you’ll share our energy, determination, and obsession with delivering excellence for our community.
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team. We welcome applications from individuals of all backgrounds, experiences, and identities - including but not limited to race, ethnicity, gender, disability, sexual orientation, and neurodiversity. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all. Please let us know if you require any reasonable adjustments throughout the application process.
Copywriter employer: LeMieux
LeMieux is an exceptional employer, offering a vibrant and inclusive work culture that thrives on innovation and collaboration. Located in Romsey, our team enjoys a supportive environment with ample opportunities for personal and professional growth, all while contributing to the UK's fastest-growing equestrian and lifestyle brand. We prioritise employee well-being and development, ensuring that every team member feels valued and empowered to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeMieux and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeMieux are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeMieux on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeMieux. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeMieux. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeMieux:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeMieux’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeMieux
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeMieux will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeMieux, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
