At a Glance
- Tasks: Drive customer acquisition and engagement within Southeast Asian communities.
- Company: LemFi, a fintech startup revolutionising cross-border financial services for immigrants.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to building a comprehensive financial ecosystem.
- Why this job: Make a real impact by empowering immigrant communities with innovative financial solutions.
- Qualifications: Experience in sales, marketing, or community engagement, preferably in fintech.
The predicted salary is between 36000 - 60000 € per year.
Overview
About our Company:
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.
With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.
Our vision: To build the first full-stack financial services hub for the world’s immigrant population.
Who you are:
You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic. The teams here at LemFi are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary
The Community Lead - Growth (Southeast Asia) is responsible for driving customer acquisition, engagement, and brand awareness for LemFi within the Southeast Asian diaspora. This role is ideal for a dynamic and self-driven professional with a strong background in sales, marketing, and community engagement. The ideal candidate should have experience working with diaspora communities, associations, NGOs, universities, and other relevant networks to build LemFi’s presence and drive adoption of its services. You will be responsible for executing strategic marketing initiatives, forging partnerships, managing a team of promoters, and achieving ambitious growth targets.
Responsibilities
- Develop and implement customer acquisition strategies through diverse sales and marketing initiatives.
- Build and maintain relationships with associations, community leaders, NGOs, social media influencers, and other key stakeholders to promote LemFi’s services.
- Lead and manage a team of promoters to ensure effective market penetration and brand visibility.
- Drive awareness and trust within the Southeast Asian diaspora by engaging with communities and leveraging cultural touchpoints.
- Own and achieve customer acquisition and revenue targets in the designated sender country.
- Collaborate with internal teams to develop localized marketing campaigns and promotional activities tailored to the Southeast Asian audience.
- Monitor market trends, customer feedback, and competitor activity to optimize growth strategies.
- Act as a brand ambassador, ensuring that LemFi remains the preferred online remittance service for Southeast Asian migrants.
Requirements
- Proven experience in sales, marketing, or community engagement, preferably within financial services, fintech, or diaspora-focused businesses.
- Strong network within Southeast Asian communities in the sender country.
- Ability to establish and nurture relationships with associations, NGOs, universities, and influencers.
- Experience leading teams, managing promoters, and executing grassroots marketing strategies.
- Strong communication, negotiation, and leadership skills.
- Data-driven mindset with the ability to track performance and optimize campaigns for growth.
- Ability to work independently in a fast-paced, target-driven environment.
South East Asia Community Lead - UK in City of London employer: LemFi
At LemFi, we pride ourselves on being an innovative fintech startup that champions a vibrant and inclusive work culture. Our employees enjoy a dynamic environment that fosters collaboration and creativity, with ample opportunities for professional growth and development. Located in the UK, our team is dedicated to empowering immigrants through cutting-edge financial solutions, making it a truly rewarding place to contribute to meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land South East Asia Community Lead - UK in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and diaspora communities. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or industry leaders, be ready to talk about your achievements and how they relate to the role. Use specific examples from your past experiences to demonstrate your impact and how you can contribute to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like LemFi, and express your interest in working with them. Even if they’re not hiring right now, making a good impression can put you on their radar for future opportunities.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our platform can give you an edge, as we’re always looking for passionate individuals who align with our mission. So, don’t hesitate—get your application in!
We think you need these skills to ace South East Asia Community Lead - UK in City of London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining LemFi and making a difference in the Southeast Asian community.
Tailor Your Experience:Make sure to highlight your relevant experience in sales, marketing, or community engagement. We’re looking for candidates who can connect with diaspora communities, so share specific examples that showcase your skills!
Be Authentic:Don’t be afraid to show your personality in your application. We value a humble yet uplifting attitude, so let us know what makes you unique and how you can contribute to our vibrant team culture.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at LemFi
✨Know Your Community
Before the interview, dive deep into the Southeast Asian communities in the UK. Understand their needs, challenges, and how LemFi can make a difference. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the role.
✨Showcase Your Network
Be ready to discuss your existing connections within the diaspora, NGOs, and community leaders. Highlight specific examples of how you've leveraged these relationships in past roles to drive engagement or sales. This will demonstrate your ability to hit the ground running.
✨Demonstrate Your Marketing Savvy
Prepare to talk about successful marketing initiatives you've led or been part of. Use data to back up your claims—show how your strategies resulted in measurable growth. This aligns perfectly with LemFi's focus on data-driven decision-making.
✨Emphasise Team Leadership Skills
Since you'll be managing a team of promoters, share your experiences in leading teams. Discuss your leadership style and how you motivate others to achieve targets. This will reassure them that you can foster a collaborative environment while driving results.
