At a Glance
- Tasks: Drive user growth for the UK Chinese community through innovative marketing and community engagement.
- Company: Join LemFi, a fast-growing fintech revolutionising financial access for immigrants.
- Benefits: Make a real impact while enjoying competitive pay and flexible work options.
- Other info: Frequent travel across the UK and a chance to build meaningful community relationships.
- Why this job: Be part of a mission to empower communities and transform financial opportunities.
- Qualifications: 5+ years in growth or marketing, with a deep understanding of Chinese diaspora culture.
The predicted salary is between 63000 - 77000 £ per year.
Lem Fi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn't mean starting from zero.
That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About The Role
Lem Fi is the financial engine for people the world wasn't built to serve.
We build multi-currency accounts, remittances, savings, credit and more for diaspora communities across 21 countries - and we're growing fast.
In the UK, the Chinese community represents a significant and underserved opportunity, and we're looking for a Growth and Marketing Manager who will own it.
- What you'll build and own
- Own user growth targets for the UK Chinese community, driving acquisition through both online channels and offline community activity - and being accountable for the numbers.
- Build and run community operations: events, local gatherings, forums, and grassroots partnerships that turn Lem Fi into a trusted name rather than just another app.
- Source, negotiate, and manage partnerships with organisations and businesses that create genuine value for both sides and move the acquisition needle.
- Travel throughout the UK to represent Lem Fi at trade shows, community events, and sponsorship opportunities - including occasional weekends when the community is there.
- Conduct ongoing market research into user needs, behaviours, and preferences, and translate those findings into actionable recommendations for Product and Marketing.
- Analyse campaign and channel data continuously, using AI tools to accelerate research and content creation, and optimise based on what the numbers actually say.
- Act as the internal voice of the UK Chinese community, ensuring every product decision, brand message, and market initiative reflects the people we serve.
- Your experience
- 5 or more years in growth, sales, or marketing roles in fast-paced environments, with a clear track record of hitting ambitious acquisition or revenue targets.
- Deep, lived understanding of Chinese diaspora communities in the UK - culturally fluent and genuinely embedded, not just academically aware.
- Proven ability to build partnerships and community relationships from scratch and turn them into measurable, sustained growth outcomes.
- Strong analytical skills: comfortable interrogating campaign and dashboard data, drawing conclusions quickly, and adjusting strategy without waiting for someone else to tell you what the numbers mean.
- Self-directed operator who has worked in the field or remotely without close oversight and consistently delivered - you don't need a playbook handed to you.
- Excellent communicator who can command a room at a community event and write a sharp partnership proposal the same day.
- Comfortable with frequent travel across the UK, including occasional weekends.
- Nice to have
- Experience in fintech, remittances, or financial services - especially products designed for immigrant or diaspora communities.
- An existing, warm network within Chinese diaspora communities in the UK.
- Hands-on familiarity with AI tools for content creation, market research, and performance analysis.
Why Join Lem Fi?
Love shouldn't be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
At Lem Fi, you won't be just a cog in a machine.
Whether designing products, scaling operations, or telling our story, you'll tackle complex challenges with real, immediate impact.
Your work goes beyond metrics - it puts money back in families' pockets and offers access to the previously excluded.
Join us to make a meaningful difference, where high performance is a lifeline for millions.
You can connect with us on Linked In and Instagram and if you haven't already, download the app on the App Store or Google Play.
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Senior Growth Manager - UK Chinese Community employer: LemFi
LemFi is an exceptional employer that values innovation and community engagement, particularly within the Ghanaian diaspora in the UK. With a dynamic work culture that encourages collaboration and creativity, employees benefit from ample growth opportunities and the chance to make a tangible impact in the fintech space. The company's commitment to understanding and serving its communities sets it apart, making it a rewarding place for those looking to drive meaningful change.
