Growth & Marketing Manager - UK / China in London

About LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. Our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom. This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth.

How You’ll Contribute

• Travel across the country to attend events, expos, and community meetings in the UK, representing LemFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign-ups.
• Build and expand LemFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events.
• Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK.
• Own growth targets for assigned markets, consistently driving results across online and offline channels.
• Optimise campaigns using data and insights to improve performance against acquisition KPIs.
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
• Build and maintain strong relationships with community leaders and grassroots partners.
• Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.
• Ensure partnerships deliver mutual value and measurable outcomes.
• Conduct ongoing market research to understand user needs, behaviours, and preferences.
• Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.
• Serve as a strong internal advocate for the user, representing community perspectives in decision-making.
• Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.
• Promote LemFi through clear, persuasive communication across multiple channels.

Who You Are

• Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win.
• Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs.
• Data-Driven: You use insights and analysis to guide decisions and optimise performance.
• Bias to Action: You think critically, move quickly, and work independently in ambiguous environments.
• Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities.
• Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners.
• Flexible & Committed: You are willing to travel and work occasional weekends to support market growth.

What You’ll Bring

• Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing.
• Growth Mindset: Proven ability to work against targets and deliver measurable results.
• Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly.
• Community Expertise: Deep understanding of the Chinese community in the United Kingdom.
• Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
• Independent Operator: Self-motivated, proactive, and effective in a remote working environment.

The Interview Process

• Initial TA Screening (30 minutes)
• Technical Interview with Hiring Manager
• Case Study
• Final Interview

Location UK (remote)

Reporting Line Head of Growth, China

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We’re changing this. At LemFi, you won’t be just a cog in a machine. You’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics – it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus: We cut through the noise and prioritise ruthlessly based on what drives real value.
• Lead with Data: We trade instinct for insight and own the outcomes.
• Ownership: We take responsibility for global outcomes, not just local wins.
• Grit: We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don’t check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.