Head of Marketing

Leitmotif is delighted to be working in retained partnership with a market-leading Consumer Services organisation, head-quartered in Edinburgh, to identify a new Head of Marketing. Reporting directly to C‑Suite, this is an opportunity to truly shape the growth story of one of the UK's most ambitious challenger brands in its sector; leading a broad marketing function spanning brand, performance marketing, digital acquisition, online sales, customer lifecycle management, PR, public affairs and community engagement.

Key Responsibilities:

• Define and deliver a commercially-driven marketing strategy aligned to growth objectives.
• Drive customer acquisition through performance marketing, lead generation, community engagement and hyper‑local go-to‑market activity.
• Own the online sales channel, optimising conversion, customer journeys, search, affiliate and digital acquisition.
• Build customer lifecycle programmes across onboarding, retention, cross‑sell, upsell and win‑back.
• Lead PR, community engagement and public affairs, reinforcing the brand reputation as a trusted local provider.
• Build a data-led marketing culture using insight, attribution and analytics to improve effectiveness and ROI.
• Lead and develop a multi‑disciplinary marketing and community engagement team.
• Manage agency partners and marketing investment for measurable commercial return.
• Partner closely with Sales, Customer Service and Commercial Strategy to optimise acquisition, retention and experience.

What Success Looks Like:

• Consistent delivery of acquisition, lead generation and online sales targets.
• Improved conversion across digital channels and customer journeys.
• Strong control of customer acquisition cost and marketing investment.
• Improved retention, engagement and lifetime value through effective CRM and lifecycle activity.
• A high‑performing marketing team with clear accountability and development pathways.
• Robust reporting and attribution frameworks that support confident commercial decision‑making.

Your Background:

You're likely an experienced marketing leader from a consumer-facing, subscription, telecoms, utilities, technology or digitally-led services environment.

You’ll Bring:

• A proven track record leading marketing functions in growth-oriented businesses - B2C & B2B.
• Strong experience across digital acquisition, performance marketing and online sales.
• Expertise in CRM, customer lifecycle management, retention marketing and customer value optimisation.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Strong commercial acumen, with a clear understanding of customer acquisition economics and return on marketing investment.
• Experience leading multi‑disciplinary teams and managing agencies, budgets and external partners.
• Strong stakeholder management skills and the ability to influence across functions.

Who You Are:

• A commercially‑minded marketing leader who understands how marketing drives business growth.
• Strategic in thinking but hands‑on in approach.
• Naturally curious, analytical and data-driven.
• A collaborative leader who builds strong relationships across teams and functions.
• Comfortable in a fast‑paced, evolving scale‑up environment.
• Energised by growth, change and the opportunity to build and improve.
• A leader who inspires, develops and elevates the people around you.

Why?

• One of Scotland's most exciting and ambitious scale‑up businesses at a pivotal stage of growth.
• Genuine breadth of responsibility across acquisition, retention, brand, digital, online sales and customer lifecycle marketing.
• Executive-level visibility and influence across the organisation.
• Significant investment, strong momentum and ambitious growth plans.
• The chance to make a meaningful impact in communities historically underserved by digital infrastructure.

What can you expect?

A competitive basic salary, complemented by a performance-related bonus and comprehensive benefits package. The overall offering is designed to attract and reward high‑calibre leaders, with strong alignment between individual performance and business success. In addition to financial reward, the package reflects the scale of opportunity and impact of the role, offering long‑term career value within a well-funded, high-growth business at a pivotal stage in its journey.