At a Glance
- Tasks: Lead marketing and events at Plantasia Tropical Zoo, creating engaging campaigns and managing social media.
- Company: Join a vibrant team at Plantasia Tropical Zoo in Swansea, where creativity meets conservation.
- Benefits: Enjoy a competitive salary, free gym membership, and career progression opportunities.
- Other info: Dynamic role with opportunities to mentor students and grow your skills in a supportive setting.
- Why this job: Make a real impact in a fun environment while promoting wildlife and engaging the community.
- Qualifications: Degree in Marketing or related field and 12 months of marketing experience preferred.
The predicted salary is between 28500 - 28500 £ per year.
Job Type: Full time
Salary: £28,500 per annum
The Marketing and Events manager will be responsible for the full spectrum of marketing, communication, and digital activities for Plantasia Tropical Zoo. This is a hands-on role requiring the planning, execution, and reporting of all initiatives across social media, digital advertising, email marketing, press relations, and print materials. The role also includes the management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoo's commercial and brand objectives.
Education, Qualifications & Training
- A degree or professional qualification in Marketing, Communications, or a related field is desirable.
- A minimum 12 months experience in a Marketing role is desirable.
- Proficiency in the Welsh language (ability to speak/translate) is preferable.
Skills / Technical / Professional Competence
- Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).
- Creative Software: Competence in photo and video editing software for both short-form and long-form content (e.g., Capcut, Canva).
- Website & Analytics: Knowledge of Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), content management for website updates (Wordpress), and monitoring performance via GA4.
- Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.
- Advertising: Ability to write engaging copy, headlines, and descriptions for Meta Ad and Google Ads campaigns.
- Communication: Excellent written and verbal communication skills for press releases, social media, customer service responses, and internal team briefs.
- Organisation: Strong organisational skills for content calendar planning, itinerary planning for shoots, and managing multiple external and internal liaisons.
Experience
- Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights, and community management.
- Demonstrable experience in coordinating and liaising with external creative and media agencies for digital, print, and PR campaigns.
- Experience in planning and executing marketing campaigns across digital, print, and OOH (Out-of-Home) media, ensuring allocation of spend within budget.
- Experience in managing press relations, including writing and distributing press releases and acting as the contact for press queries.
- Experience in event planning and outreach activities to generate brand awareness.
- Experience in managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms, and organising a photo library.
- Experience in responding to customer feedback across various platforms.
- Experience in managing and mentoring university placement students is an advantage.
Additional Responsibilities
The successful candidate will also be responsible for some Duty Manager tasks. This position is a key position in the Company. Carrying out continuous customer and staff relation services, the position provides the post-holder with a genuinely rewarding experience in one of the most attractive and fast growing leisure management companies.
Primary objectives for the Duty Manager will be:
- To ensure the highest possible standards of health and safety and customer care within the Centre.
- To develop and promote an exciting, innovative leisure programme in order to increase the usage and profitability of the Centre.
- To assume shift management responsibility for the Centre to maximise the total performance of the Centre and maintain the highest standards of customer care.
The Person
- Good organisational skills and attention to detail.
- Strong writing, proofreading, and copy-editing skills.
- Demonstrable understanding of tourism and destination marketing.
- Confident IT user, including Google, and experience with digital platforms (e.g. web CMS, CRM).
- Proficient in using a range of social media platforms (including Instagram, Facebook, LinkedIn and TikTok) to support campaign delivery, audience engagement, and content performance tracking.
- Ability to liaise professionally with a number of internal and external stakeholders.
- Ability to manage multiple projects and tasks, and prioritising workload.
- Strong image and asset management awareness (permissions, copyright, file storage).
- Will be able to build strong relationships with customers, clients and employees.
- Will be able to communicate at different levels of the organisation, both listen and direct.
- Will be able to meet the demands of the role by working additional hours when required.
- Ability to work independently and within a team.
- Strong communication and interpersonal skills with an adaptable and professional approach.
- Problem-solving attitude and ability to respond flexibly to challenges.
- Ability to contribute creative ideas to campaigns and content.
What can Parkwood Leisure offer you?
- Free gym membership for you and a nominated person.
- Employee discount portal.
- Company sick pay.
- Career Progression and More!
We will be offering initial video interviews prior to the final date. We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.
Marketing and Events Manager - Plantasia Tropical Zoo - Swansea (Swansea) employer: leisurejobs
Plantasia Tropical Zoo is an exceptional employer that fosters a vibrant and inclusive work culture, offering employees the chance to engage in meaningful marketing and events management within a unique leisure environment. With benefits such as free gym membership, employee discounts, and clear career progression opportunities, staff are encouraged to grow and thrive while contributing to the zoo's mission of providing an exciting and innovative leisure experience for visitors. Located in Swansea, this role not only allows for professional development but also offers the rewarding experience of working in a fast-growing leisure management company dedicated to customer care and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Events Manager - Plantasia Tropical Zoo - Swansea (Swansea)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, social media strategies, and any creative content you've produced. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research Plantasia Tropical Zoo, understand their brand, and think about how your experience aligns with their goals. Be ready to discuss specific examples of your past work that demonstrate your fit for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in the position and the company. Don’t miss out!
We think you need these skills to ace Marketing and Events Manager - Plantasia Tropical Zoo - Swansea (Swansea)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing and Events Manager role. Highlight relevant experience, especially in social media management and event planning, to show us you’re the perfect fit for Plantasia Tropical Zoo.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re passionate about marketing and events, and how your skills align with our needs. Don’t forget to mention any creative ideas you have for promoting the zoo!
Show Off Your Digital Skills:Since this role involves a lot of digital marketing, make sure to showcase your proficiency with tools like Canva, GA4, and social media platforms. We want to see how you can bring your expertise to our team!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at leisurejobs
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing and social media. Familiarise yourself with the platforms mentioned in the job description, like Facebook, Instagram, and TikTok. Be ready to discuss how you've used these tools in past roles to drive engagement and brand awareness.
✨Showcase Your Creativity
Prepare examples of your creative work, whether it's a successful campaign or engaging content you've produced. Bring along a portfolio or links to your projects that highlight your skills in photo and video editing software like Canva or Capcut. This will demonstrate your hands-on experience and creativity.
✨Understand the Zoo's Brand
Research Plantasia Tropical Zoo and understand its mission, values, and target audience. Think about how your marketing strategies can align with their goals. Being able to articulate how you can contribute to their brand will show that you're genuinely interested in the role.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific marketing challenges or events. Think through scenarios where you've had to manage multiple projects or liaise with external agencies. Practising your responses will help you feel more confident and articulate during the interview.
