At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a lifestyle brand focused on fitness and wellness.
- Company: Join Society, a vibrant community redefining fitness and lifestyle experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Exciting opportunity to innovate and collaborate across diverse teams.
- Why this job: Be part of a passionate team driving impactful marketing in a unique lifestyle destination.
- Qualifications: 8-10 years in senior marketing roles, preferably in consumer-facing brands.
The predicted salary is between 60000 - 80000 £ per year.
Group Marketing Manager – Qatar
Society is more than a workplace — it's a lifestyle destination.
Society brings together fitness, wellness, recovery, and community under one bold identity.
From elite training and boutique studios to curated social spaces, we are redefining how people move, connect, and live — deeply rooted in local culture and delivered to the highest international standards.
We're building a team as ambitious as the brand itself.
If you're driven by excellence, inspired by lifestyle-led brands, and passionate about delivering world-class experiences, Society offers the opportunity to grow your career in an environment that values performance, creativity, and progression.
This isn't just a job — it's a chance to be part of something genuinely different.
- Role: Marketing Manager
- Department: Marketing
- Division: Society Sport Center
- Reporting To: Group Marketing Director
- Direct Reports: Marketing Team
- Role Purpose
The Marketing Manager is responsible for leading brand, digital, and performance marketing across all Society divisions, ensuring strong brand positioning, consistent messaging, and measurable commercial impact.
Reporting to the Group Marketing Director, with dotted-line accountability to the Operations Director and CEO, the role acts as the connector between brand strategy and operational execution, supporting Sales, Fitness, Wellness, Academies, F&B, and Learning with campaigns that drive awareness, qualified demand, engagement, and long-term brand equity.
The role owns marketing strategy execution, demand generation, digital growth, CRM journeys, content direction, and marketing innovation, ensuring marketing activity directly supports sales performance, member experience, and retention without overlapping ownership of in-club execution or conversion outcomes.
Key Responsibilities
- Brand Management & Positioning
- Own and protect the Society brand identity across all touchpoints.
- Ensure consistency of tone, messaging, and visual standards across clubs, digital platforms, campaigns, and partnerships.
- Act as brand guardian for all internal and external communications.
- Support the launch of new products, services, and locations in line with brand strategy.
- Ensure brand execution aligns with Group guidelines and operational realities.
- Campaign Planning & Execution
- Plan and deliver integrated marketing campaigns across paid and organic digital, social media, email/CRM, in-club marketing, partnerships, and activations.
- Support membership sales, product launches, seasonal initiatives, and community campaigns.
- Work closely with the Sales Manager to align campaigns with commercial priorities.
- Manage campaign timelines, budgets, and performance against agreed KPIs.
- Ensure all campaigns are delivered on brand, on time, and with measurable impact.
- Lead Generation & Commercial Support
- Own qualified lead generation across all Society locations and divisions.
- Drive traffic, demand, and enquiry volume through digital and offline channels.
- Support in-club and Call Centre Sales teams with campaign messaging, promotional calendars, and sales collateral.
- Track and optimise cost per lead (CPL), lead quality, and campaign contribution to the sales funnel in partnership with Sales.
- Support cross-sell and upsell initiatives across Fitness, Wellness, Academies, and F&B.
- Maintain clear visibility of marketing contribution without owning sales conversion.
- Digital, Performance Marketing & Platforms
- Own digital marketing channels including website, landing pages, paid media, and organic social platforms.
- Balance short-term performance marketing with long-term brand building.
- Optimise spend and performance using data-led insights.
- Ensure platforms, pixels, and tracking are correctly configured and maintained.
- Provide regular reporting on digital performance and ROI.
- CRM, Lead Nurturing & Lifecycle Marketing
- Own marketing-led CRM journeys including lead nurturing, onboarding communications, engagement, retention, and win-back campaigns.
- Ensure CRM journeys support Sales and Operations processes.
- Work cross-functionally to align messaging with execution.
- Maintain clean data, segmentation, and campaign logic within CRM platforms.
- AI, Automation & Marketing Innovation
- Identify and implement AI-driven tools and automation to improve efficiency, scale, content quality, and insight.
- Pilot new technologies and workflows to enhance marketing performance.
- Document and scale successful innovations across the business.
- Ensure innovation enhances, rather than replaces, human-led service and sales experiences.
- Content Direction & Creative Excellence
- Set content direction across digital platforms, campaigns, in-club assets, partnerships, and events.
- Ensure creative output aligns with brand tone and commercial objectives.
- Brief, manage, and review creative work from internal teams and external agencies.
- Maintain high standards of storytelling, design, and messaging consistency.
- Member Engagement, Events & Cross-Functional Collaboration
- Support member engagement initiatives including challenges, events, activations, and community partnerships.
- Collaborate with Sales, Fitness, and Operations teams to promote engagement initiatives.
- Marketing owns promotion and communication; operational delivery sits with Operations and Fitness.
- Act as a trusted partner to internal stakeholders across all divisions.
- Budgeting, Reporting & Governance
- Manage allocated marketing budgets and agency spend.
- Track ROI and effectiveness of marketing activity.
- Provide regular performance updates to senior stakeholders.
- Ensure compliance with brand guidelines, data protection regulations, and company policies.
- What Success Looks Like (KPIs)
- Brand awareness and perception aligned to positioning.
- Qualified lead volume delivered to Sales.
- Campaign performance vs targets (reach, engagement, CPL).
- Digital channel growth and efficiency.
- Engagement and retention uplift linked to marketing activity.
- Strong internal stakeholder satisfaction.
- On-time, on-brand campaign execution.
Experience & Qualifications
- Bachelor's Degree in Marketing, Communications, or related field preferred.
- 8–10+ years' experience in a senior marketing role within a consumer-facing brand.
- Strong experience in digital and performance marketing, CRM, and lifecycle marketing.
- Commercially aware with experience supporting sales-led environments.
- Experience in fitness, wellness, hospitality, or lifestyle brands essential.
- GCC / Qatar experience advantageous.
- Arabic language skills advantageous.
- Key Competencies
- Brand & strategic thinking
- Commercial awareness
- Digital & performance marketing expertise
- CRM & data discipline
- Cross-functional collaboration
- Communication & influence
- Innovation & continuous improvement
Marketing Manager – Qatar employer: leisurejobs
Giggling Squid is an exceptional employer, offering a vibrant work culture that prioritises family values and a passion for Thai cuisine. With a strong focus on employee development through comprehensive training programmes, competitive salaries, and generous benefits like weekly pay and staff discounts, we ensure our team members feel valued and supported. Join us in Leamington Spa, where you can enjoy a fulfilling career in one of the UK's fastest-growing restaurant groups while embracing the warmth of our unique Thai heritage.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Qatar
✨Show Your Creative Side
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We think you need these skills to ace Marketing Manager – Qatar
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit leisurejobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at leisurejobs
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✨Be Ready for Scenario-Based Questions
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
