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- Tasks: Lead local marketing strategies to boost awareness and revenue for The Lensbury Resort.
- Company: Join The Lensbury Resort, a stunning riverside hotel with leisure facilities and a vibrant community.
- Benefits: Enjoy free gym access, meals, training opportunities, and discounts through our rewards portal.
- Why this job: Be part of a dynamic team, drive engagement, and make a real impact in the hospitality industry.
- Qualifications: Degree in marketing/business preferred; 2-5 years of marketing experience required.
- Other info: Opportunity to manage a team and develop your skills in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
About us Part of London + Regional Hotels, The Lensbury Resort is located on the Banks of the River Thames at Teddington. It\’s home to an exclusive leisure club, a 155 bedroom hotel, conference centre, restaurant and bar, spa and 25 acres of gardens and grounds. The Role The Local Marketing Manager will develop and execute the local marketing plan to grow awareness, leads and revenue across the key business segments (membership, food & beverage, meetings and events, spa and sports) as well as driving member engagement and incremental revenue opportunities from club members. Working closely with the Commercial Director and the central commercial marketing team you\’ll maximise opportunities across the business. Key Responsibilities Develop and execute local marketing strategies in collaboration with the Commercial Director and central commercial team to build awareness and revenue growth Promote member engagement and retention through initiatives including emails, app and website updates, onsite promotions and event marketing Drive new member acquisition through targeted local campaigns, digital advertising and influencer partnerships Create and manage marketing assets, working with agencies and internal teams to deliver high-quality digital and print materials across all relevant business segments. Generate original content, including photography and videography, in partnership with departments across the business to support storytelling and engagement Analyse performance and manage budgets, using data-led insights to optimise ROI and ensure effective use of marketing resources Manage and develop the Member Engagement Marketing Executive, providing coaching and guidance to support their growth and performance Support the local implementation of broader L+R initiatives, such as wellness retreats, promotions and other group-wide campaigns. Act as the local brand guardian, championing The Lensbury brand across all operational teams while ensuring consistent brand representation. What\’s in it for you? Free use of some of our leisure facilities, including the gym & swimming pool Free meal per shift and free hot and cold drinks from the staff restaurant Fully funded Apprenticeship opportunities Excellent training and development opportunities Staff Recognition Scheme and Awards Regular Staff Socials Free access to our EAP (Employee Assistance Programme), providing 24/7 personal support service for you and your family Free access to Hospitality Rewards – an online benefits portal offering lots of discounts What we’re looking for: To be successful in this role, you must possess the following qualifications, attitude, behaviours, skills, and values: Excellent communicator A degree in a marketing/business related subject or a professional qualification is desirable Experience in a marketing role is a must Ability to manage, analyse and present data effectively in order to make informed decisions on marketing activity with a proven track record of demonstrating ROI Strong understanding of marketing tactics, including digital, CRM and design Excellent time management skills with a natural ability to prioritise and manage workload Excellent written and communication skills with an eye for detail 2-5 years experience in a management role is desirable Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable
Local Marketing Manager employer: leisurejobs
Contact Detail:
leisurejobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager
✨Tip Number 1
Familiarise yourself with The Lensbury Resort and its offerings. Understanding the unique aspects of the hotel, such as its leisure club and event spaces, will help you tailor your marketing strategies effectively.
✨Tip Number 2
Network with professionals in the hospitality and leisure industry. Attend local events or join relevant online groups to connect with others who can provide insights or even referrals for the Local Marketing Manager position.
✨Tip Number 3
Showcase your understanding of digital marketing tactics. Be prepared to discuss specific campaigns you've executed in the past, especially those that drove member engagement or revenue growth, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Prepare to demonstrate your analytical skills. Think of examples where you've used data to inform marketing decisions, as this is crucial for optimising ROI and managing budgets effectively in the Local Marketing Manager role.
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in the hospitality or leisure sectors. Emphasise any specific achievements related to member engagement and revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of The Lensbury brand and how your skills align with their local marketing goals. Mention specific strategies you would implement to drive member engagement and acquisition.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and check for grammatical accuracy throughout your documents.
Highlight Data-Driven Decision Making: In your application, provide examples of how you've used data to inform marketing strategies in the past. This could include metrics on ROI or successful campaigns you've managed, demonstrating your analytical skills.
How to prepare for a job interview at leisurejobs
✨Know Your Audience
Research The Lensbury Resort and its offerings thoroughly. Understand their key business segments like membership, food & beverage, and events. This will help you tailor your responses to show how your skills align with their needs.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles where you've successfully developed and executed marketing strategies. Highlight any experience with digital campaigns, member engagement, or data analysis to demonstrate your expertise.
✨Demonstrate Leadership Skills
Since the role involves managing a team, be ready to discuss your leadership style. Share examples of how you've coached or developed team members in previous positions, showcasing your ability to foster growth and performance.
✨Prepare Questions
Have insightful questions ready for the interviewers about their current marketing strategies or challenges they face. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
