Data Implementation Analyst - London

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

• Our vision - we are building the worlds most admired and compelling brand ecosystem
• Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

We are seeking a highly motivated Data Implementation Analyst to join our Data team. This role is crucial for enabling accurate, scalable, and insightful data collection to support product development, marketing initiatives, and strategic decision-making. The successful candidate will act responsible for translating tracking and data requirements into reliable implementation plans. This position is ideal for someone with a strong analytical, data and technical foundation, experience in tag management and analytics tools, and a keen eye for data accuracy. You'll need to be a proactive problem-solver who thrives on enhancing data quality and who can identify opportunities for improvement in data, tracking and measurement processes.

KEY RESPONSIBILITIES

• Data Requirements Gathering - Ensure data requirements are captured appropriately for intended business Use Cases across Marketing Data, Operations Data and Web / App Features.
• Analytics Implementation - Build and support end-to-end data implementation processes across digital platforms, ensuring alignment with business goals.
• Maintain and Enhance Analytics and Data Infrastructure - Ensure tools like GTM, GA4, Segment / Server-side Tracking Tools and related SDKs are correctly configured. Conduct audits and resolve discrepancies in data capture.
• Ensure Data Accuracy and Integrity - Validate data collected through digital platforms, identify gaps, and implement solutions to maintain high standards of data quality.
• Support Product Feature Releases - Collaborate with Product Leads, Product Owners, Architects and Engineers to define and implement tracking for new features and enhancements.
• Proactively Identify Tracking Opportunities - Analyse user journeys, product features and uses interactions to suggest improvements and additional tracking that could offer business value.
• Manage Critical Fixes - Identify, prioritise, and implement urgent fixes for broken or missing tracking that could impact reporting and analysis.
• Cross-Team Collaboration - Serve as the data implementation specialist in cross-functional meetings, offering guidance and ensuring clear communication of data and tracking needs.
• Documentation and Knowledge Sharing - Maintain detailed implementation specs and data layer documentation, particularly for Tracking, Attribution and Data Instrumentation.
• Compliance & Security: Ensure data products comply with industry standards, regulations, and security protocols.

Qualifications

• Education: Bachelor's degree in Analytics, Computer Science, Engineering, or a related field.
• Work Experience: 3+ years of experience in digital data and analytics implementation, ideally in a Product and E-commerce environment.
• Channel Attribution: Strong understanding of Marketing Data and Channels, as well as the data foundations required for accurate reporting on Channel Performance.
• Key Tools and Technologies: Solid expertise in tools such as Google Tag Manager, Google Analytics (GA4), Segment / Server-Side Technologies, Snowflake and BigQuery.
• Tag Management: Familiarity with JavaScript and understanding of HTML/CSS for tag troubleshooting.
• Problem Solving: Strong problem-solving skills and attention to detail when validating data or resolving tracking bugs.
• Communication: Excellent communication skills to work effectively with technical and non-technical stakeholders.
• Tracking Debugging: Experience with debugging tools such as Chrome DevTools, Tag Assistant, and network analysis tools.
• Hands-on Coordination: Ability to manage multiple priorities and lead relevant squads to deliver accurate implementations under tight timelines.
• Agile Methodologies: Experience with Agile/Scrum methodologies and tools.
• Attention to Detail: High attention to detail, ensuring precision and accuracy in all aspects of data management.
• Leadership: Demonstrated leadership skills in data implementation, with the ability to inspire and guide teams towards achieving common goals.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities
• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
• Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.
• Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
• CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Employee Welfare
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that it's not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.