Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging copy that tells the Pets at Home story across various platforms.
- Company: Join a vibrant team dedicated to making a difference for pets and their owners.
- Benefits: Flexible working, creative environment, and opportunities for personal growth.
- Why this job: Be the voice of a beloved brand and shape impactful storytelling.
- Qualifications: Experience in copywriting with a strong portfolio showcasing creativity.
- Other info: Embrace diversity and contribute to a culture of collaboration and innovation.
The predicted salary is between 30000 - 50000 £ per year.
Creative Copywriter – CheadleAbout the RoleOur Copywriter is the voice of Pets at Home, shaping clear, engaging and values-led storytelling that brings our purpose-creating a better world for pets and the people who love them-to life. Sitting within the Marketing team, you\’ll own and deliver copy across every customer touchpoint, from high-impact brand campaigns to day-to-day content for web, app, email, social, in-store and professional audiences. Working closely with designers, videographers, digital specialists and commercial teams, you\’ll balance creativity with strategic intent, ensuring every word supports our ambition to build the world\’s best pet care platform. Success calls for energy, resilience and the confidence to navigate ambiguity, constructively challenge briefs and adapt quickly to shifting priorities while upholding our warm, inclusive tone of voice.Key ResponsibilitiesBrand StorytellingCraft compelling long-form and short-form copy that reflects our brand character, resonates with diverse audiences and drives measurable engagement.Rigorously apply and evolve our tone of voice guidelines, safeguarding consistency across all channels and formats.Generate fresh ideas and concepts that reinforce our brand promise and enhance the customer journey end-to-end.Monitor language trends and pet-care insights to keep storylines relevant, inclusive and future-focused.Campaign DevelopmentPartner with creative colleagues to develop standout taglines, headlines and narrative hooks for seasonal, promotional and purpose-led campaigns.Validate concepts against brief objectives, customer insight and commercial goals, adapting messaging swiftly in response to feedback or changing market conditions.Present copy concepts confidently to stakeholders, using data and reasoning to advocate for the most effective solution.Test and refine messaging for performance across digital and traditional channels, driving continual improvement.Content GovernanceOwn the copy briefing pipeline, prioritising workloads, setting realistic timelines and maintaining quality under pressure.Proof and edit all outgoing copy to ensure accuracy, clarity and legal compliance, escalating potential risks promptly.Maintain an evergreen library of approved phrases, word banks and storytelling frameworks ready for reuse.Collaborate with SEO, UX and CRM teams to align wording with search, accessibility and conversion best practice.Innovation & Continuous ImprovementChampion new ways of working, experimenting with AI-assisted writing and emerging media to enhance productivity and creativity without compromising brand integrity.Measure the impact of copy against agreed KPIs (e.g. engagement, conversion, dwell time) and share insights for optimisation.Seek opportunities to streamline processes, removing duplication and simplifying complex messages for busy audiences.Remain curious and adaptable, quickly absorbing new information and turning it into purposeful content solutions.Mentoring & Capability BuildingAct as a supportive coach to colleagues, sharing feedback and practical tips to elevate writing standards across the business.Facilitate copywriting workshops and bite-size learning sessions that build confidence and consistency in everyday communications.Offer constructive challenge to ensure briefs are clear, customer-centric and aligned to brand strategy.Foster a collaborative culture that celebrates creativity, resilience and continuous learning.Experience & QualificationsEssentialProven experience as a copywriter within a creative agency or fast-paced in-house marketing environment.Demonstrated ability to generate ideas and deliver high-quality copy across multiple formats and channels.Strong portfolio showcasing conceptual thinking, campaign work and adaptable tone of voice.Solid understanding of brand strategy, customer insight and the commercial drivers within a retail environment.DesirableExperience writing for pet-care, FMCG or lifestyle brands.Familiarity with AI-enabled content tools and data-driven copy testing methodologies.Knowledge of SEO principles, accessibility standards and UX writing best practice.Professional qualification in marketing, journalism, English or a related discipline.We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don\’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Creative Copywriter - Cheadle employer: leisurejobs
Contact Detail:
leisurejobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter - Cheadle
✨Tip Number 1
Get to know the company inside out! Research Pets at Home, their values, and their tone of voice. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your creativity! When you get the chance to present your ideas, make sure to bring your A-game. Use engaging visuals and storytelling techniques to captivate your audience and demonstrate your copywriting skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Pets at Home family!
We think you need these skills to ace Creative Copywriter - Cheadle
Some tips for your application 🫡
Show Your Voice: When you're crafting your application, let your unique voice shine through! We want to see how you can embody our warm and inclusive tone. Make sure your writing reflects the creativity and personality that we value at StudySmarter.
Tailor Your Content: Don’t just send a generic application! Tailor your copy to align with our brand values and the specific role of Creative Copywriter. Highlight your experience in storytelling and how it connects to our mission of creating a better world for pets and their people.
Showcase Your Portfolio: Your portfolio is your best friend in this process! Include examples that demonstrate your ability to write across different formats and channels. We love seeing how you've tackled various projects, so make sure to showcase your best work!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at leisurejobs
✨Know Your Brand Inside Out
Before the interview, dive deep into Pets at Home's brand values and tone of voice. Familiarise yourself with their storytelling style and think about how your copy can reflect their mission of creating a better world for pets and their owners.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work across various formats. Make sure to include examples that demonstrate your ability to adapt your tone of voice and engage different audiences, especially in the pet-care or lifestyle sectors.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with designers and digital specialists, be ready to discuss how you’ve collaborated in the past. Think of specific examples where you’ve successfully navigated feedback and adapted your messaging to meet project goals.
✨Stay Curious and Adaptable
During the interview, express your enthusiasm for learning and adapting to new trends in copywriting. Share any experiences where you've embraced new tools or methodologies, like AI-assisted writing, to enhance your creativity and productivity.