At a Glance
- Tasks: Lead CRM strategies and campaigns to enhance customer engagement and loyalty.
- Company: Join a purpose-led brand that values diversity and creativity.
- Benefits: Gain significant exposure, develop skills, and enjoy a fast-paced, evolving environment.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real impact in pet care while growing your career in a supportive team.
- Qualifications: 5 years' experience in CRM with strong people management skills.
The predicted salary is between 60000 - 75000 £ per year.
Hybrid: We welcome applications from those looking for hybrid working, based 2 days per week (Monday & Tuesday) in our Handforth (Cheshire) Office.
Contract: 12 Month Maternity Cover
About the Role
Reporting to the Senior CRM Manager, this role is responsible for shaping and delivering the strategy, planning and activation of CRM communications to our existing customer base. With a strong focus on customer engagement, sales and customer lifetime value, you'll play a key role in enhancing the multi-channel customer experience, creating more personalised journeys and driving next-best actions across our pet care ecosystem.
You'll take ownership of key customer journeys including Pets Club Welcome, New Puppy & Kitten and Senior Pet, continually developing and enhancing these to improve engagement and commercial performance. You'll also support targeted communications such as vet-triggered journeys (e.g. vaccinations, flea and worm treatments, care plans) and Vet Solus communications, ensuring timely, relevant and effective touchpoints.
A key part of the role is continuous improvement - optimising channel, content and timing to drive stronger results, reduce customer attrition and build long-term brand loyalty. You'll use data and insight to inform your decisions, and while you won't be responsible for building reporting, you'll need to confidently interpret data and analytics to identify opportunities to drive improvements and develop creative.
To stay closely connected to the customer experience, you'll spend time each quarter in store or practice, gaining first-hand insight into how our CRM activity supports the wider business and customer journey.
As a key member of the team, you'll support the Senior CRM Manager and deputise in their absence, while also leading a small team and working with multiple external partners. With at least one direct report, this role is ideal for someone with around 2 years' people management experience who enjoys developing others alongside delivering strong commercial outcomes.
Key Responsibilities
- Deliver a cohesive engagement plan for Pets Club and Vets, driving value from existing customers
- Lead targeted CRM campaigns with Analytics, from testing through to rollout
- Translate business goals into clear, customer-led activation plans
- Improve key metrics including customer value, segmentation and churn
- Manage and prioritise customer activity within an effective contact strategy
- Align priorities across Own Brand, Grooming, Vets and Insurance
- Champion the voice of the customer using insight and data
- Ensure high-quality, accurate delivery of CRM communications and vouchers
- Oversee CRM plan delivery across internal teams and agencies
- Coach and support team members on tools, processes and best practice
- Build strong stakeholder relationships with a customer-first approach
- Continuously improve the Pets Club and Vets experience and loyalty proposition
- Partner with commercial and finance teams on voucher strategy and testing
- Work with Analytics to identify opportunities and measure campaign performance
About You
You'll bring at least 5 years' experience delivering and activating CRM programmes within a B2C environment, alongside the ability to effectively manage external suppliers. A collaborative team player, you'll have a strong track record of building relationships with stakeholders at all levels, including Heads of and Director-level, and feel confident leading in the absence of the Senior CRM Manager.
Positive, solutions-focused and resilient, you're comfortable navigating challenges and revisiting plans when needed. You're highly organised with excellent attention to detail, ensuring data, briefs and customer communications are accurate and on-brand. A natural self-starter, you take initiative and enjoy working in a hands-on, fast-paced environment.
With a genuine passion for pets, you bring energy and creativity into your work, balancing strategic thinking with a customer-first mindset to deliver engaging, meaningful experiences. Experience with Salesforce Marketing Cloud and Power BI would be beneficial, but is not essential.
What's in it for you?
This role offers the chance to join a well-loved, purpose-led brand where the pace is fast and the work is genuinely varied and creative. Although it's a 12-month contract, the exposure you'll gain is significant - you'll step into a level of responsibility that isn't always readily available, allowing you to accelerate your development and broaden your experience quickly. You'll work closely with senior stakeholders, gaining valuable insight into strategic decision-making while contributing to impactful CRM activity.
The environment is constantly evolving, giving you the opportunity to test ideas, adapt quickly and shape how things are done. It's a role where you can really build visibility, deepen your skillset and take on meaningful ownership - making it an excellent platform for growth and future opportunities.
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
CRM Manager - 12 Month FTC in Cheadle employer: leisurejobs
Giggling Squid is an exceptional employer, offering a vibrant work culture that prioritises family values and a passion for Thai cuisine. With a strong focus on employee development through comprehensive training programmes, competitive salaries, and generous benefits like weekly pay and staff discounts, we ensure our team members feel valued and supported. Join us in Leamington Spa, where you can enjoy a fulfilling career in one of the UK's fastest-growing restaurant groups while embracing the warmth of our unique Thai heritage.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - 12 Month FTC in Cheadle
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Manager - 12 Month FTC in Cheadle
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at leisurejobs from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at leisurejobs specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at leisurejobs
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at leisurejobs, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show leisurejobs you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure leisurejobs that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for leisurejobs, so think on your feet and don't hesitate to showcase your creativity!
