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For Companies At a Glance
- Tasks: Create engaging content and copy for various marketing channels.
- Company: Join Premier Inn, a leading hotel brand known for its quality and customer focus.
- Benefits: Enjoy a competitive salary, creative environment, and opportunities for growth.
- Why this job: Be part of a dynamic team shaping brand voice and making an impact.
- Qualifications: Proven experience in persuasive writing and market research is essential.
- Other info: Collaborate with a talented team and evolve your skills in a supportive setting.
The predicted salary is between 20800 - 26000 £ per year.
Salary: Up to £26,000
Contract Type: Permanent
Location: Holborn
Purpose of the role: As marketing copywriter, you will be responsible for delivering briefs for content and copy, in line with the Premier Inn brand guidelines and tone of voice. The briefs will be provided by stakeholders across the Commercial function including Brand Marketing, Ecommerce, Product & Propositions, External Comms, and CRM.
This role is part of the Design and Production studio within the Brand Marketing team. This role will be allocated briefs from the backlog by the Lead Designer and Brand and Marketing Designer. This role will collaborate with two other Marketing Copywriters (3 roles in total). The allocation of work will be structured by domain to build knowledge and ensure focus on key business priorities or channels e.g. Leisure, Business, and global expansion. The domain structure may evolve over time and will be dependent on business need and workload.
Minimum Skills/Experience Required:
- Expert ability to create compelling & persuasive content that resonates with Premier Inn customers & beyond, with evidence of experience across web copy, headlines, videos, ad copy, articles, merchandising copy & examples of how you have optimised copy to drive commercial, operational or brand impact.
- Conducting thorough market research, competitor analysis, and staying current with the latest industry trends and technologies, with examples of how this has been leveraged in your day-to-day work to drive more effective copywriting.
- Evidence of playing a supporting role in the development & evolution of brand Tone of Voice demonstrated through examples.
Brand Marketing - Copywriter - Holborn employer: leisurejobs
Contact Detail:
leisurejobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing - Copywriter - Holborn
✨Tip Number 1
Familiarise yourself with Premier Inn's brand guidelines and tone of voice. This will help you understand how to tailor your writing style to align with their expectations, making you a more attractive candidate.
✨Tip Number 2
Showcase your ability to create compelling content by preparing a portfolio that includes diverse examples of your work. Highlight pieces that demonstrate your skills in web copy, ad copy, and articles, as these are crucial for the role.
✨Tip Number 3
Stay updated on the latest trends in the hospitality industry and marketing. Being able to discuss recent developments or successful campaigns during interviews can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the marketing and copywriting fields. Engaging with others can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Brand Marketing - Copywriter - Holborn
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Premier Inn's brand guidelines and tone of voice. This will help you tailor your application to demonstrate how your writing style aligns with their expectations.
Showcase Relevant Experience: Include specific examples of your previous work that highlight your ability to create compelling content across various formats such as web copy, ad copy, and articles. Make sure to explain how your writing has driven commercial or brand impact.
Market Research Skills: Demonstrate your understanding of market research and competitor analysis in your application. Provide examples of how you've used this information to enhance your copywriting and make it more effective.
Tailor Your Application: Customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. Highlight your collaborative experience with other copywriters and your role in developing a brand's tone of voice.
How to prepare for a job interview at leisurejobs
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, including web copy, ad copy, and any other relevant content. Be ready to discuss how each piece aligns with brand guidelines and how it has driven results.
✨Understand the Brand's Tone of Voice
Familiarise yourself with Premier Inn's brand guidelines and tone of voice. During the interview, demonstrate your understanding by discussing how you would adapt your writing style to fit their needs.
✨Market Research is Key
Be prepared to talk about your experience with market research and competitor analysis. Share specific examples of how you've used this information to enhance your copywriting and make it more effective.
✨Collaborative Mindset
Since this role involves working closely with other copywriters and designers, highlight your teamwork skills. Discuss past experiences where collaboration led to successful outcomes in your projects.
