At a Glance
- Tasks: Lead daily operations and inspire a team to deliver exceptional swimming experiences.
- Company: Join a premium learn-to-swim brand founded by Olympians.
- Benefits: Competitive salary, birthday off, training, and career progression.
- Why this job: Make a real difference in children's lives and build community connections.
- Qualifications: Experience in managing teams and a passion for customer service.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 28000 - 36000 £ per year.
Learn to Swim Centre, Liverpool, up to £32,000 basic + bonus
Ever wondered what it’s like to help children gain confidence, families make memories, and communities fall in love with swimming? Founded by Olympians Becky Adlington OBE and Steve Parry MBE, our Swim Centres are the UK’s leading premium learn-to-swim brand. We create inspiring, purpose-built spaces where children don’t just learn to swim - they learn to believe in themselves. Everything we do is driven by high standards. From the warmth of the water to the quality of our teaching, from spotless facilities to exceptional customer care - we’re proud of our people, our product, and the difference we make every day.
The Role
As Assistant General Manager, you’ll be a key part of the leadership team, helping to run a safe, welcoming, and high-performing Swim Centre that families genuinely love. You’ll support the day-to-day operations, champion safety and quality, and help your team deliver an outstanding customer experience, every swimmer, every visit. Working closely with your Team Leader and General Manager, you’ll help create an environment that’s energetic, well-organised, and built on pride and care. Beyond the pool, you’ll also be a face of the centre in the local community, building relationships with families, schools, nurseries, and local groups to help our Swim Centre thrive.
About You
You’re a people-first leader with energy, confidence, and a genuine love of customer service. You’re just as comfortable poolside as you are motivating a team or chatting with parents at reception. You care about the details, take pride in high standards, and get real satisfaction from seeing your venue, your team, and your community succeed.
What You’ll Be Doing
- Leading daily operations when on shift, ensuring the centre is safe, clean, welcoming, and running like clockwork.
- Inspiring, coaching, and supporting your team (Team Leader, Teachers, and Operations Assistants) to deliver a truly premium experience.
- Upholding the highest safety and operational standards, including responsibility for pool plant operations (full training provided).
- Supporting staff rotas, schedules, and resources in line with our 3-week operating pattern.
- Taking ownership of teaching quality by conducting monthly lesson observations and supporting teachers at every stage of their journey.
- Driving hyper-local community engagement, building strong partnerships with schools, nurseries, and local organisations.
- Retaining customers through exceptional service, high-quality lessons, and meaningful relationships.
- Listening to customer feedback and turning insights into continuous improvements.
- Supporting recruitment, onboarding, training, and development to build a strong, happy, and committed team.
- Collaborating with colleagues across your region to share best practice and raise the bar everywhere we operate.
What We’re Looking For
Essential- Experience managing a team in a leisure, hospitality, or customer-focused environment.
- Experience overseeing facilities, ideally within leisure or pool operations.
- A confident, friendly communicator with excellent customer service skills.
- A passion for delivering premium experiences and building strong community connections.
- Flexibility to work a 3-week rota, including some evenings and weekends.
- Strong leadership skills with the ability to coach, motivate, and inspire others.
- Knowledge of health & safety and safeguarding principles.
- Pool Plant Operator qualification (training provided if needed).
- Swimming Teacher qualification (training provided if needed).
- Sales experience in a customer-service environment.
Why Join Us?
Because we look after our people as well as our swimmers.
- Competitive salary with bonus potential
- Your birthday off, on us!
- Fully funded training and ongoing professional development
- Bright, positive workplaces in modern, purpose-built centres
- Discounts on swimming lessons for family and friends
- Recognition, rewards, and regular team events
- Clear career progression, from venue leadership to regional and central roles
If you’re ready to dive into a role where you can lead, inspire, and make a real difference every day, we’d love to hear from you. Sending your CV or call 07894 335940 for more details. Interviews available immediately.
Assistant General Manager in Liverpool employer: Leisure People
Contact Detail:
Leisure People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant General Manager in Liverpool
✨Tip Number 1
Get to know the company culture! Before your interview, check out their social media and website to see what they're all about. This will help you connect with the team and show that you're genuinely interested in being part of their mission.
✨Tip Number 2
Practice your people skills! As an Assistant General Manager, you'll be interacting with families and your team a lot. Role-play common scenarios with a friend to boost your confidence and refine your communication style.
✨Tip Number 3
Show off your leadership vibe! Think of examples from your past experiences where you've motivated a team or improved customer service. Be ready to share these stories during your interview to demonstrate your fit for the role.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself on their radar and show your enthusiasm for the position.
We think you need these skills to ace Assistant General Manager in Liverpool
Some tips for your application 🫡
Show Your Passion: When writing your application, let your love for swimming and customer service shine through. We want to see how you connect with our mission of helping children gain confidence and families create memories.
Tailor Your CV: Make sure your CV highlights relevant experience in leisure or customer-focused environments. We’re looking for people-first leaders, so showcase your leadership skills and any community engagement you've been involved in.
Be Specific: Use specific examples to demonstrate your achievements and how you've made a difference in previous roles. Whether it’s improving customer satisfaction or leading a successful team, we want to hear about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Leisure People
✨Know the Company Inside Out
Before your interview, take some time to research the Swim Centre and its founders. Understand their mission, values, and what makes them a leading brand in learn-to-swim. This knowledge will help you connect your experience with their goals and show that you're genuinely interested in being part of their team.
✨Showcase Your People Skills
As an Assistant General Manager, you'll be working closely with both your team and customers. Prepare examples of how you've successfully managed teams or provided exceptional customer service in the past. Highlight your ability to inspire and motivate others, as well as your passion for building community connections.
✨Demonstrate Your Leadership Style
Think about your leadership approach and be ready to discuss it. Share specific instances where you've coached or supported team members to achieve their best. This role requires a people-first leader, so showing your commitment to developing others will set you apart.
✨Prepare Questions That Matter
Interviews are a two-way street, so come prepared with thoughtful questions. Ask about the centre's community engagement initiatives or how they uphold safety standards. This not only shows your interest but also helps you gauge if this is the right fit for you.