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For Companies At a Glance
- Tasks: Lead content creation and marketing strategies to boost brand visibility and venue footfall.
- Company: Join an ambitious operator of museums and cultural venues across Hampshire.
- Benefits: Enjoy flexible working, generous leave, and discounts on leisure and retail.
- Why this job: Be part of a fun, inclusive team making a real impact in the community.
- Qualifications: Experience in marketing, content strategy, and team leadership is essential.
- Other info: Work 2-3 days a week in Winchester with opportunities for personal development.
The predicted salary is between 45000 - 63000 £ per year.
Group Marketing and Content Manager -Visitor attractions
From £45,000+ excellent benefits
Winchester/Hampshire/WFH 2-3 days week
We are looking for a Group Marketing and Content Manager for an entrepreneurial, ambitious visitor attractions operator who operate museums, arts, cultural and entertainment venues throughout Hampshire.
Reporting into the Commercial Director, this newly created role will be responsible for raising the profile and reach of the brand through content creation whilst leading the marketing team to drive footfall and revenue into their venues.
70% of the role will be content and brand development and 30% team leadership so this is a hands-on post.
We would love to hear from if you have:
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Experience in coaching and developing small marketing teams.
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Experience in content strategy and brand marketing.
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Experience in developing and executing multi-channel marketing campaigns.
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Track record of driving digital engagement and organic search growth through content marketing.
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Experience of effective use of content management systems and digital communications platforms including multiple social media channels.
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Experience in digital marketing, PPC, SEO and tools.
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Strong copywriting, storytelling, and editorial skills.
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Internal and external stakeholder management experience.
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Ideally some knowledge of ticketing platforms and audience development strategies.
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Your own vehicle and able to work in Winchester up to three days per week.
Benefits
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Opportunity to develop and evolve the role further.
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Ongoing mentoring and development to support with future advancement.
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Working for a large, supportive, inclusive, fun organisation with a genuine purpose to enrich the lives of the communities they serve.
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5% employee/7.5% employer pension
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25 days annual leave plus bank holidays
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Life assurance 3x annual salary
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Health cash plan.
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Discounts on retail, leisure, going out and holidays
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Generous occupational maternity, paternity, adoption and sick pay.
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Working a 37-hour week
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
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Group Marketing and Content Manager -Visitor attractions employer: Leisure People
Contact Detail:
Leisure People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing and Content Manager -Visitor attractions
✨Tip Number 1
Familiarise yourself with the visitor attractions sector in Hampshire. Research the specific venues operated by the company and understand their unique offerings. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully coached and developed marketing teams in the past. Be ready to discuss specific challenges you faced and how you overcame them, as this will highlight your suitability for the team leadership aspect of the role.
✨Tip Number 3
Prepare a portfolio of your previous content marketing campaigns, especially those that drove digital engagement and organic search growth. Being able to present tangible results will set you apart and demonstrate your expertise in content strategy.
✨Tip Number 4
Network with professionals in the visitor attractions industry, particularly those involved in marketing. Attend relevant events or join online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Group Marketing and Content Manager -Visitor attractions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, brand marketing, and team leadership. Use specific examples that demonstrate your success in driving digital engagement and executing multi-channel marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for visitor attractions and how your skills align with the role. Mention your experience in coaching marketing teams and your familiarity with content management systems and digital communications platforms.
Showcase Your Copywriting Skills: Since strong copywriting and storytelling are essential for this role, consider including a portfolio or samples of your previous work. Highlight any successful campaigns you've led that resulted in increased footfall or revenue.
Highlight Stakeholder Management Experience: Emphasise your experience in managing internal and external stakeholders. Provide examples of how you've successfully collaborated with different teams or partners to achieve marketing goals.
How to prepare for a job interview at Leisure People
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience in developing and executing content strategies. Be ready to share specific examples of successful campaigns you've led, focusing on how they drove engagement and revenue.
✨Demonstrate Leadership Experience
Since this role involves team leadership, highlight your experience in coaching and developing marketing teams. Share anecdotes that illustrate your ability to inspire and guide others towards achieving common goals.
✨Familiarise Yourself with Digital Tools
Brush up on your knowledge of content management systems, PPC, SEO, and social media platforms. Be prepared to discuss how you've effectively used these tools in past roles to enhance brand visibility and engagement.
✨Engage with Stakeholders
Stakeholder management is key in this role. Think of examples where you've successfully collaborated with internal and external stakeholders. Emphasise your communication skills and how you’ve built strong relationships to drive projects forward.
