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For Companies At a Glance
- Tasks: Lead content creation and marketing strategies to boost brand visibility and venue footfall.
- Company: Join an ambitious operator of cultural and entertainment venues across Hampshire.
- Benefits: Enjoy flexible working, generous leave, and discounts on leisure and retail.
- Why this job: Be part of a fun, inclusive team making a real impact in the community.
- Qualifications: Experience in marketing leadership, content strategy, and digital engagement is essential.
- Other info: Work 2-3 days a week in Winchester with ongoing mentoring for career growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Group Marketing and Content Manager for an entrepreneurial, ambitious visitor attractions operator who operate museums, arts, cultural and entertainment venues throughout Hampshire.
Reporting into the Commercial Director, this newly created role will be responsible for raising the profile and reach of the brand through content creation whilst leading the marketing team to drive footfall and revenue into their venues. 70% of the role will be content and brand development and 30% team leadership so this is a hands-on post.
We would love to hear from you if you have:
- Experience in coaching and developing small marketing teams.
- Experience in content strategy and brand marketing.
- Experience in developing and executing multi-channel marketing campaigns.
- Track record of driving digital engagement and organic search growth through content marketing.
- Experience of effective use of content management systems and digital communications platforms including multiple social media channels.
- Experience in digital marketing, PPC, SEO and tools.
- Strong copywriting, storytelling, and editorial skills.
- Internal and external stakeholder management experience.
- Ideally some knowledge of ticketing platforms and audience development strategies.
- Your own vehicle and able to work in Winchester up to three days per week.
Benefits:
- Opportunity to develop and evolve the role further.
- Ongoing mentoring and development to support with future advancement.
- Working for a large, supportive, inclusive, fun organisation with a genuine purpose to enrich the lives of the communities they serve.
- 5% employee/7.5% employer pension.
- 25 days annual leave plus bank holidays.
- Life assurance 3x annual salary.
- Health cash plan.
- Discounts on retail, leisure, going out and holidays.
- Generous occupational maternity, paternity, adoption and sick pay.
- Working a 37-hour week.
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
Senior Marketing and Content Manager (Winchester) employer: Leisure People Recruitment
Contact Detail:
Leisure People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing and Content Manager (Winchester)
✨Tip Number 1
Familiarise yourself with the visitor attractions sector in Hampshire. Understanding the local market and its unique challenges will help you demonstrate your knowledge during interviews and show how you can contribute to the brand's growth.
✨Tip Number 2
Showcase your experience in leading marketing teams by preparing examples of successful projects you've managed. Be ready to discuss how you coached team members and the impact it had on campaign outcomes.
✨Tip Number 3
Highlight your expertise in content strategy and digital marketing by discussing specific campaigns where you drove engagement and revenue. Use metrics to illustrate your success and how it aligns with the role's requirements.
✨Tip Number 4
Network with professionals in the cultural and entertainment sectors. Attend local events or join relevant online groups to connect with others who may provide insights or referrals that could help you land this role.
We think you need these skills to ace Senior Marketing and Content Manager (Winchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, brand marketing, and team leadership. Use specific examples that demonstrate your success in driving digital engagement and executing multi-channel marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the organisation. Mention your experience with content management systems and digital communications platforms, and how you can contribute to raising the brand's profile.
Showcase Your Copywriting Skills: Since strong copywriting and storytelling skills are essential for this role, consider including a brief writing sample or links to previous work that showcases your ability to create engaging content.
Highlight Stakeholder Management Experience: Emphasise any experience you have in managing internal and external stakeholders. This is crucial for the role, so provide examples of how you've successfully collaborated with different teams or partners in the past.
How to prepare for a job interview at Leisure People Recruitment
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience in developing and executing content strategies. Be ready to share specific examples of successful campaigns you've led, focusing on how they increased engagement and footfall.
✨Demonstrate Leadership Experience
Since this role involves team leadership, highlight your experience in coaching and developing marketing teams. Share anecdotes that illustrate your ability to inspire and guide others towards achieving common goals.
✨Familiarise Yourself with Digital Tools
Brush up on your knowledge of content management systems, PPC, SEO, and social media platforms. Be prepared to discuss how you've effectively used these tools in past roles to drive digital engagement.
✨Engage with Stakeholders
Stakeholder management is key in this role. Think of examples where you've successfully collaborated with internal and external stakeholders. Highlight your communication skills and how you navigated any challenges.
