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- Tasks: Lead and execute strategic marketing plans to boost customer acquisition and retention.
- Company: Exciting leisure & lifestyle operator with ambitious growth plans.
- Benefits: Up to £60,000 salary, bonus, 33 days holiday, and private healthcare.
- Other info: Flexible working with a supportive team and stunning countryside views.
- Why this job: Join a dynamic team and make a real impact in a growing business.
- Qualifications: Senior marketing experience with a focus on customer acquisition and brand positioning.
The predicted salary is between 60000 - 60000 £ per year.
We are working with one of the most exciting and successful commercial leisure & lifestyle operators in the U.K. who have been growing through acquisitions and by enhancing their services over the past 5 years. With new equity partners, they are now executing their ambitious business plan to double their size over the next 5 years, so it is an exciting time to be joining them.
Reporting to the Sales & Marketing Director, the Senior Marketing Manager post is a new elevated role to the business who will own, drive and execute the strategic marketing plan for the company to increase customer acquisition, customer retention, grow revenue and help enhance the brand.
Key Responsibilities:- Lead the company marketing strategy, ensuring brand consistency, quality, and competitive differentiation across all touchpoints.
- Drive customer acquisition and growth, planning and executing integrated campaigns across digital, traditional, and experiential channels.
- Own customer retention and engagement, strengthening loyalty through targeted programmes.
- Manage budgets, agencies, and suppliers, ensuring high-quality, on-brand execution and measurable ROI.
- Lead and develop your small marketing team, building capability, accountability, and a high-performance culture.
- Collaborate across Sales and Operations, aligning marketing activity with business priorities and maximising impact.
The ideal candidate:
- Experience in a senior marketing role with responsibility for delivering measurable commercial results in a fast-paced dynamic commercial business.
- Proficiency in customer acquisition, brand positioning, digital marketing and marketing pipeline development.
- Experience managing integrated marketing campaigns across multiple channels.
- Experience in managing people, budgets, agencies and external partners.
- The agility and organisational skills to pivot between strategic planning and hands-on delivery.
- Excellent presentation and written skills, able to confidently present to and influence stakeholders at all levels.
- Financial fluency – ability to talk about commercial metrics, not just marketing metrics.
- Flexible to work circa 3 days in the Long Eaton head office, with some remote working, site visits and the occasional weekend trade show.
- A driving licence, your own vehicle and living within commuting distance of Long Eaton.
- Ideally experience of working within a similar multi-site, multi-faceted nationwide B2C lifestyle business such as health & fitness, hotels & hospitality, holiday parks & travel or property sales where lead generation and customer acquisition is a central focus.
- Has a passion for outdoor leisure.
Benefits:
- Achievable annual bonus
- 33 days holiday (inclusive of bank holidays)
- 37.5 hours per week
- 6% matched pension
- Private Healthcare
- Life Assurance
- Employee assistance programme
- Investment into your professional development and advancement
- A desk with a stunning countryside view
- Remote working up to 2 days per week
- Working in warm, supportive, fun team environment.
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
Senior Marketing Manager -Leisure & Lifestyle Operator in Long Eaton employer: Leisure People Recruitment
Contact Detail:
Leisure People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager -Leisure & Lifestyle Operator in Long Eaton
✨Tip Number 1
Network like a pro! Reach out to your connections in the leisure and lifestyle sector. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your experience aligns with their goals, especially around customer acquisition and brand growth. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace Senior Marketing Manager -Leisure & Lifestyle Operator in Long Eaton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in customer acquisition and integrated marketing campaigns, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for leisure and lifestyle, and how your skills align with our ambitious growth plans. Keep it engaging and personal!
Showcase Your Results: We love numbers! When detailing your past experiences, include measurable results that demonstrate your impact. Whether it's revenue growth or successful campaign metrics, let us see how you've driven success in previous roles.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This ensures your application goes straight to our team, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Leisure People Recruitment
✨Know Your Marketing Metrics
Make sure you brush up on your financial fluency. Be ready to discuss not just marketing metrics but also commercial results. Prepare examples of how your marketing strategies have directly impacted revenue and customer acquisition in your previous roles.
✨Showcase Your Campaign Success
Come armed with specific examples of integrated marketing campaigns you've led. Highlight the channels you used, the challenges you faced, and the measurable outcomes. This will demonstrate your ability to drive customer growth and retention effectively.
✨Demonstrate Leadership Skills
Since this role involves managing a small team, be prepared to talk about your leadership style. Share experiences where you've built a high-performance culture or developed team capabilities. This will show that you can lead and inspire others.
✨Align with Company Values
Research the company’s brand and values thoroughly. Be ready to discuss how your personal values align with theirs, especially regarding outdoor leisure and lifestyle. This connection can set you apart as a candidate who truly understands their mission.