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- Tasks: Lead and execute strategic marketing plans to boost customer acquisition and brand engagement.
- Company: Exciting and rapidly growing leisure operator in the UK.
- Benefits: 33 days holiday, life assurance, professional development, and remote work options.
- Why this job: Join a dynamic team and make a real impact in a thriving industry.
- Qualifications: Senior marketing experience with a focus on measurable results and team leadership.
- Other info: Flexible working environment with opportunities for site visits and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We are working with one of the most exciting and successful commercial leisure operators in the U.K. who have been growing through acquisitions and by enhancing their services over the past 5 years. With new equity partners, they are now executing their ambitious business plan to double their size over the next 5 years, so it is an exciting time to be joining them.
Reporting to the Sales & Marketing Director, the Senior Marketing Manager post is a new elevated role to the business who will own, drive and execute the strategic marketing plan for the company to increase customer acquisition, customer retention, grow revenue and help enhance the brand.
Key Responsibilities:- Lead the company marketing strategy, ensuring brand consistency, quality, and competitive differentiation across all touchpoints.
- Drive customer acquisition and growth, planning and executing integrated campaigns across digital, traditional, and experiential channels.
- Own customer retention and engagement, strengthening loyalty through targeted programmes.
- Manage budgets, agencies, and suppliers, ensuring high-quality, on-brand execution and measurable ROI.
- Lead and develop your small marketing team, building capability, accountability, and a high-performance culture.
- Collaborate across Sales and Operations, aligning marketing activity with business priorities and maximising impact.
The ideal candidate
- Experience in a senior marketing role with responsibility for delivering measurable commercial results in a fast-paced dynamic commercial business.
- Proficiency in customer acquisition, brand positioning, digital marketing and marketing pipeline development.
- Experience managing integrated marketing campaigns across multiple channels.
- Experience in managing people, budgets, agencies and external partners.
- The agility and organisational skills to pivot between strategic planning and hands-on delivery.
- Excellent presentation and written skills, able to confidently present to and influence stakeholders at all levels.
- Financial fluency – ability to talk about commercial metrics, not just marketing metrics.
- Flexible to work 3 days in the Long Eaton head office, with some remote working, site visits and the occasional weekend trade show.
- A driving licence, your own vehicle and living within commuting distance of Long Eaton.
- Experience of working within a similar multi-site, multi-faceted nationwide B2C Leisure/hospitality business.
- Has a passion for outdoor leisure.
Benefits:
- Achievable annual bonus
- 33 days holiday (inclusive of bank holidays)
- 37.5 hours per week
- Life Assurance
- Employee assistance programme
- Investment into your professional development and advancement
- A desk with a stunning countryside view.
- Remote working up to 2 days per week.
- Working in warm, supportive, fun team environment.
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
Senior Marketing Manager -Growing Leisure Operator in Long Eaton employer: Leisure People Recruitment
Contact Detail:
Leisure People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager -Growing Leisure Operator in Long Eaton
✨Tip Number 1
Network like a pro! Reach out to your connections in the leisure industry and let them know you're on the hunt for a Senior Marketing Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get your personal brand on point! Make sure your LinkedIn profile is up-to-date and showcases your achievements in customer acquisition and integrated marketing campaigns. This is your chance to shine and attract the right attention from potential employers.
✨Tip Number 3
Prepare for interviews by practising your pitch! Be ready to discuss how you've driven measurable results in previous roles, especially in fast-paced environments. Highlight your experience with managing budgets and leading teams to show you're the perfect fit for this exciting opportunity.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in their job search. Let's get you that Senior Marketing Manager role!
We think you need these skills to ace Senior Marketing Manager -Growing Leisure Operator in Long Eaton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in customer acquisition, brand positioning, and managing integrated campaigns. We want to see how your skills align with our exciting growth plans!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about outdoor leisure and how you can drive our marketing strategy. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Achievements: When detailing your experience, focus on measurable results you've achieved in previous roles. Whether it's increased revenue or successful campaigns, we want to know how you've made an impact in your past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Leisure People Recruitment
✨Know Your Marketing Metrics
Make sure you brush up on both marketing and commercial metrics. Be ready to discuss how you've driven customer acquisition and retention in previous roles, and how those efforts translated into measurable results.
✨Showcase Your Campaign Success
Prepare specific examples of integrated marketing campaigns you've led. Highlight the channels used, the strategies implemented, and the outcomes achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Demonstrate Leadership Skills
Since this role involves managing a small team, be prepared to talk about your leadership style. Share examples of how you've developed team capabilities and fostered a high-performance culture in past positions.
✨Align with Company Values
Research the leisure operator's brand and values. Be ready to discuss how your personal passion for outdoor leisure aligns with their mission, and how you can contribute to enhancing their brand through innovative marketing strategies.