At a Glance
- Tasks: Engage with schools and communities to boost swim memberships and promote water safety.
- Company: Join an award-winning swim school founded by Olympians.
- Benefits: Competitive salary, commission structure, pension, training, and staff discounts.
- Other info: Dynamic role with opportunities for personal growth and local travel.
- Why this job: Make a real difference by helping children learn life-saving swimming skills.
- Qualifications: Sales experience, strong communication skills, and a passion for community engagement.
The predicted salary is between 30000 - 40000 £ per year.
Contract Type: Permanent/ Full time
Location: England North
Hours: 40 hours per week, some evenings and weekends for the events
Commission/OTE: Commission Structure/ On-target earnings
Reports to: Chief Executive
Role Purpose
To grow swim membership numbers by building TDSS’s presence in local schools and the wider community, devising and delivering a proactive sales plan, and converting interest and enquiries into booked, paying members. The role blends out-in-the-field outreach with structured, target-driven sales activity — working hand in hand with the marketing team and making best use of our enquiry and cancellation data.
Key Responsibilities
- Schools engagement & outreach: Build relationships with local primary schools, nurseries and community groups to promote TDSS swimming lessons and water safety. Arrange and attend school visits, assemblies, parents’ events and taster sessions to generate new member interest. Act as a confident, professional ambassador for the TDSS brand and its Olympic heritage.
- Sales Planning & Strategy: Devise, own and deliver a clear sales plan with monthly and quarterly targets for new memberships. Identify the most valuable opportunities by venue, catchment and season, and prioritise activity accordingly. Track performance against targets and adjust the plan to keep growth on track.
- Community Presence: Establish and maintain a visible TDSS presence at local events, leisure centres, fairs and family-focused venues. Build partnerships with local businesses and organisations to extend reach and referrals. Support TDSS water safety and drowning-prevention campaigns within the community.
- Working With Marketing: Work closely with the marketing team to align campaigns, offers and messaging with on-the-ground sales activity. Feed insight from schools, families and the community back into marketing to sharpen targeting. Ensure leads generated by marketing are followed up promptly and converted.
- Membership Sales & Family Conversion: Guide families through the options, lesson stages, the full-year course and member kit packs and convert enquiries into bookings. Deliver an excellent first impression and a smooth, supportive joining experience for every family. Hit and exceed agreed conversion and membership-growth targets.
- Cancellation List & Retention: Understand and actively work the cancellation list, identifying why members leave and acting to win them back. Contact lapsed and cancelling members with relevant offers and reassurance to reduce churn. Share retention insight with the wider team to improve the overall member experience.
- Call Drive & Outbound Activity: Run regular, structured call drives to enquiries, waiting lists, lapsed members and the cancellation list. Maintain accurate records of calls, outcomes and follow-ups in the booking/CRM system. Keep the sales pipeline clean, current and progressing.
- Reporting: Provide regular reporting on activity, pipeline, conversions and results against target.
Essential Person Specification:
- Proven sales, business development or membership-growth experience, ideally in a target-driven environment.
- Confident communicator, comfortable presenting to schools, parents and community groups.
- Self-motivated and proactive, able to devise and run their own sales plan.
- Strong telephone and face-to-face conversion skills, including outbound calling.
- Well organised, with good use of CRM/booking systems and data.
- Full UK driving licence and willingness to travel locally.
- Warm, family-friendly manner aligned to the TDSS brand.
Desirable
- Experience in swimming, leisure, sport, childcare or education sectors.
- Existing relationships with local schools or community organisations.
- Experience working alongside a marketing team on lead generation.
What We Offer
- The chance to represent an award-winning, Olympian-founded swim school.
- A genuinely rewarding role helping children learn a life-saving skill.
- Salary / OTE and commission structure.
- Benefits e.g. pension, training, staff discounts, travel expenses.
Sales & Community Engagement Executive - North employer: Leisure Focus
Join TDSS as a Sales & Community Engagement Executive in North England, where you will play a vital role in promoting swimming lessons and water safety within local schools and communities. We offer a supportive work culture that values your contributions, with opportunities for professional growth and development, alongside competitive salary and commission structures. Enjoy the unique advantage of working for an award-winning swim school founded by Olympians, making a meaningful impact on children's lives while enjoying a family-friendly environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Community Engagement Executive - North
✨Tip Number 1
Get out there and network! Attend local events, fairs, and community gatherings where you can meet potential members and partners. Remember, it’s all about building relationships and being the friendly face of TDSS.
✨Tip Number 2
Don’t underestimate the power of follow-ups! After meeting someone or getting an enquiry, make sure to reach out promptly. A quick call or message can turn interest into a solid membership.
✨Tip Number 3
Be proactive with your sales plan! Set clear monthly and quarterly targets, and don’t be afraid to adjust your strategy based on what’s working. Keep track of your progress and celebrate those wins!
✨Tip Number 4
Leverage our website for leads! Make sure you’re utilising the data from enquiries and cancellations effectively. The more you know about your audience, the better you can tailor your approach to convert them into members.
We think you need these skills to ace Sales & Community Engagement Executive - North
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for swimming and community engagement shine through. We want to see how much you care about making a difference in local schools and families!
Tailor Your Experience:Make sure to highlight any relevant experience you have in sales or community outreach. We love seeing how your background aligns with our mission at TDSS, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re the perfect fit for the Sales & Community Engagement Executive role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with TDSS.
How to prepare for a job interview at Leisure Focus
✨Know Your Audience
Before the interview, research the company and its community engagement initiatives. Understand their values and how they connect with local schools and families. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Sales Skills
Prepare specific examples of your past sales successes, especially in target-driven environments. Be ready to discuss how you've built relationships and converted leads into memberships or sales. Use metrics to highlight your achievements!
✨Engage with Enthusiasm
As a Sales & Community Engagement Executive, your passion for swimming and community outreach should shine through. Practice conveying your enthusiasm for the role and how you can contribute to the TDSS brand. Remember, they want someone who can be a confident ambassador!
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of the interview. Inquire about their current community initiatives or how they measure success in membership growth. This shows your proactive nature and genuine interest in the role.
