At a Glance
- Tasks: Engage with schools and communities to boost swim memberships and promote water safety.
- Company: Join the award-winning Tom Dean Swim School, founded by Olympians.
- Benefits: Competitive salary, commission structure, pension, training, and staff discounts.
- Other info: Dynamic role with opportunities for personal growth and community impact.
- Why this job: Make a real difference by teaching children essential swimming skills.
- Qualifications: Sales experience, strong communication skills, and a passion for community engagement.
The predicted salary is between 30000 - 40000 £ per year.
Contract type: Permanent/Full-time
Location: England South
Hours: 40 hours per week, some evenings and weekends for the events
Commission/OTE: Commission structure/ On target earnings
Reports to: Chief Executive
Role Purpose
To grow swim membership numbers by building TDSS’s presence in local schools and the wider community, devising and delivering a proactive sales plan, and converting interest and enquiries into booked, paying members. The role blends out-in-the-field outreach with structured, target-driven sales activity — working hand in hand with the marketing team and making best use of our enquiry and cancellation data.
Key Responsibilities
- Schools engagement & outreach: Build relationships with local primary schools, nurseries and community groups to promote TDSS swimming lessons and water safety. Arrange and attend school visits, assemblies, parents’ events and taster sessions to generate new member interest. Act as a confident, professional ambassador for the TDSS brand and its Olympic heritage.
- Sales Planning & Strategy: Devise, own and deliver a clear sales plan with monthly and quarterly targets for new memberships. Identify the most valuable opportunities by venue, catchment and season, and prioritise activity accordingly. Track performance against targets and adjust the plan to keep growth on track.
- Community Presence: Establish and maintain a visible TDSS presence at local events, leisure centres, fairs and family-focused venues. Build partnerships with local businesses and organisations to extend reach and referrals. Support TDSS water safety and drowning-prevention campaigns within the community.
- Working With Marketing: Work closely with the marketing team to align campaigns, offers and messaging with on-the-ground sales activity. Feed insight from schools, families and the community back into marketing to sharpen targeting. Ensure leads generated by marketing are followed up promptly and converted.
- Membership Sales & Family Conversion: Guide families through the options, lesson stages, the full-year course and member kit packs and convert enquiries into bookings. Deliver an excellent first impression and a smooth, supportive joining experience for every family. Hit and exceed agreed conversion and membership-growth targets.
- Cancellation List & Retention: Understand and actively work the cancellation list, identifying why members leave and acting to win them back. Contact lapsed and cancelling members with relevant offers and reassurance to reduce churn. Share retention insight with the wider team to improve the overall member experience.
- Call Drive & Outbound Activity: Run regular, structured call drives to enquiries, waiting lists, lapsed members and the cancellation list. Maintain accurate records of calls, outcomes and follow-ups in the booking/CRM system. Keep the sales pipeline clean, current and progressing.
- Reporting: Provide regular reporting on activity, pipeline, conversions and results against target.
Essential
- Proven sales, business development or membership-growth experience, ideally in a target-driven environment.
- Confident communicator, comfortable presenting to schools, parents and community groups.
- Self-motivated and proactive, able to devise and run their own sales plan.
- Strong telephone and face-to-face conversion skills, including outbound calling.
- Well organised, with good use of CRM/booking systems and data.
- Full UK driving licence and willingness to travel locally.
- Warm, family-friendly manner aligned to the TDSS brand.
Desirable
- Experience in swimming, leisure, sport, childcare or education sectors.
- Existing relationships with local schools or community organisations.
- Experience working alongside a marketing team on lead generation.
What We Offer
- The chance to represent an award-winning, Olympian-founded swim school.
- A genuinely rewarding role helping children learn a life-saving skill.
- Salary / OTE and commission structure.
- Benefits e.g. pension, training, staff discounts, travel expenses.
About Tom Dean Swim School
Created by Olympians and endorsed by Olympic coaches, Tom Dean Swim School (TDSS) brings a fresh, dynamic approach to teaching one of life’s most important skills. Founded by triple Olympic gold medallist Tom Dean MBE, we build efficient, confident swimmers from the very first lesson — combining outstanding technique with a genuine focus on water safety and a team community experience that families love. We are growing, and we are looking for a driven, personable Sales & Community Engagement Executive to take our swimming lessons and memberships into more schools, families and communities.
Sales & Community Engagement Executive - Tom Dean Swim School in Maidenhead employer: Leisure Focus
At Tom Dean Swim School, we pride ourselves on being an exceptional employer that values community engagement and personal growth. Our supportive work culture fosters collaboration and creativity, allowing you to make a meaningful impact while promoting water safety and swimming skills in local schools and communities. With competitive commission structures, ongoing training opportunities, and the chance to represent an award-winning swim school founded by Olympians, this role offers a rewarding career path in a vibrant and family-friendly environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Community Engagement Executive - Tom Dean Swim School in Maidenhead
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales & Community Engagement Executive - Tom Dean Swim School at Leisure Focus, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Leisure Focus. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales & Community Engagement Executive - Tom Dean Swim School. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales & Community Engagement Executive - Tom Dean Swim School in Maidenhead
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Leisure Focus:When writing your cover letter, make sure to tailor your message specifically for Leisure Focus. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Leisure Focus
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Leisure Focus that you understand the role and can hit the ground running in the sales game.
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Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Leisure Focus that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Leisure Focus’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
