At a Glance
- Tasks: Lead the Customer Lifecycle Marketing strategy and optimise customer communications.
- Company: Dynamic travel and hospitality company with a focus on innovation.
- Benefits: Annual bonus, holiday discounts, wellbeing support, and career development opportunities.
- Other info: Inclusive workplace that values diversity and offers flexible working options.
- Why this job: Make a real impact in a fast-paced environment while nurturing your team.
- Qualifications: Proven CRM experience and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
Location: Hemel Hempstead, Hybrid (3 days per week in office).
Annual salary + bonus and benefits.
Responsibilities- Lead the CLM strategy and own its execution across email, CRM, and customer communications.
- Nurture the caravan sales funnel once leads are captured, optimising on-park appointments and sales conversion.
- Manage all multichannel communication to holidaymakers, prospects, and caravan sales leads, ensuring campaigns are data-driven, segmented, and results-focused.
- Develop your team to deliver consistently high standards while staying involved in the strategic detail yourself.
- Drive optimisation across the pre-arrival guest journey and owner communications, working closely with data management and the wider Performance Marketing team.
- Proven CRM experience with senior email/CLM marketing expertise, including automation; comfortable with ESPs and markup languages (EJS, ERB, Jinja, etc.).
- Strong stakeholder-management skills, strategic thinking, and meticulous attention to detail – you’re technical, highly analytical, results-driven, and bring insights to the table.
- Proven team-leadership experience through coaching and development, with experience managing technical teams and a continuous improvement mindset.
- A calm nature and genuine interest in the work – you thrive in fast-paced environments, unfazed by emergencies and flexible priorities.
- Demonstrable ability to nurture high-value sales funnels and understand customer databases deeply.
- An understanding of what an AI-enabled guest journey looks like and how to build one.
- Travel/hospitality sector experience, or experience of sectors where time-critical communications are commonplace, would be advantageous.
- Holiday Buy Scheme.
- Annual bonus.
- Generous discounts on both Haven and Warner Hotels holiday for you, family and friends.
- Comprehensive wellbeing support.
- Exclusive discounts with corporate partners.
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees.
- Enhanced family-friendly policies and pay (eligibility criteria applied).
Diversity, equity, and inclusion are at the heart of who we are and what we do. We encourage applications from all backgrounds, communities and industries and are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
Head of CLM in Hemel Hempstead employer: Leisure Employment Services
As the Head of CLM at our Hemel Hempstead location, you will join a dynamic team that values innovation and collaboration in the travel and hospitality sector. We offer a supportive work culture with comprehensive wellbeing initiatives, generous holiday discounts, and exciting career development opportunities, ensuring that you can thrive both personally and professionally. Our commitment to diversity and inclusion means that every voice is valued, making this an excellent place for meaningful and rewarding employment.
Contact Details:
Leisure Employment Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of CLM in Hemel Hempstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leisure Employment Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leisure Employment Services are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leisure Employment Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leisure Employment Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CLM in Hemel Hempstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leisure Employment Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leisure Employment Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leisure Employment Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leisure Employment Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leisure Employment Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leisure Employment Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
