At a Glance
- Tasks: Assist in delivering engaging email marketing campaigns for a leading law firm.
- Company: Join Leigh Day, a top 100 law firm dedicated to claimant-only cases.
- Benefits: Enjoy hybrid working, 29 days leave, and enhanced pension contributions.
- Other info: Flexible environment with opportunities for growth and learning.
- Why this job: Kickstart your marketing career while making a real impact on access to justice.
- Qualifications: Passion for email marketing and strong communication skills required.
The predicted salary is between 40500 - 49500 £ per year.
Overall purpose of the role
We are looking for a candidate who has recently finished education (college or university) to support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy.
This a junior role and would best suit someone looking to start their marketing career in the legal field.
Overall purpose of the role
We are looking for a candidate who has recently finished education (college or university) to support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy.
This a junior role and would best suit someone looking to start their marketing career in the legal field.
Main Duties And Responsibilities
- Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and ‘on brand' email campaigns
- Produce regular email campaigns for distribution to different client groups in a timely manner
- Produce engaging email content with clear calls to action
- Produce regular reports on email campaign effectiveness
- Regular analysis, review and optimisation of email campaigns, including;
- Segmenting data
- A/B testing
- Open rates
- Click through rates
- Other Responsibilities
- To maintain a flexible approach whilst assisting in implementing group claims campaign plans
- Working collaboratively across wider marketing teams
- Working collaboratively with various Group Claims legal teams
- Any other tasks that might from time to time be required
- Assisting in data management on group claims
Person specification
Essential
- Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
- Experience working with email marketing/ CRM systems
- Experience creating engaging email marketing campaigns
- An understanding of customer journey, retention, acquisition, and engagement strategies
- Ability to communicate accurately, clearly, and concisely, in writing and verbally
- Excellent attention to detail and strong organisational skills
- Experience of working within a busy environment, both individually and as a team
- Managing multiple projects to tight deadlines
- Experienced building close relationships with senior stakeholders and team members
- Enthusiastic and motivated to expand knowledge and responsibility
- Patient, resilient and flexible
Desirable
- Experience using Hub Spot or Dotdigital
- Experience in the legal sector, or other professional services
- About Leigh Day
We are a top 100 law firm committed to claimant-only cases, ensuring that individuals have the same access to justice as the UK Government and large corporations.
We're not afraid to take on difficult and challenging cases involving medical negligence, serious personal injuries, discrimination in the workplace, defective products and human rights abuses in this country and overseas.
Benefits
- Hybrid working (typically 2-3 days from home for a full time worker)
- 29 days annual leave (excluding public holidays)
- Enhanced pension contributions
- Life assurance 4 x salary
- Healthcare cash plan
- Cycle to Work scheme
- Discounted gym membership
- Enhanced maternity & paternity pay
- Electric car scheme
- #J-18808-Ljbffr
Email Marketing Assistant in Manchester employer: Leigh Day
At Leigh Day, we pride ourselves on being a leading claimant law firm that champions access to justice for all. Our supportive work culture fosters collaboration and professional growth, with opportunities to engage in meaningful cases that make a real difference in people's lives. With a comprehensive benefits package, including hybrid working, generous leave, and enhanced family pay, we ensure our employees are well-supported both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Assistant in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leigh Day and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leigh Day are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leigh Day on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leigh Day. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Assistant in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leigh Day. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leigh Day:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leigh Day’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leigh Day
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leigh Day will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leigh Day, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
