At a Glance
- Tasks: Transform data into insights that enhance fan engagement and drive marketing strategies.
- Company: Join Leicester City Football Club, a Premier League team with a rich history.
- Benefits: Enjoy competitive salary, flexible hours, and up to 33 days of annual leave.
- Other info: Flexible working required on matchdays and public holidays.
- Why this job: Make a real impact in sports marketing while working with passionate colleagues.
- Qualifications: Analytical skills and experience with CRM systems are essential.
The predicted salary is between 27000 - 33000 £ per year.
When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.
Leicester City Football Club is committed to safeguarding and promoting the welfare of children and adults at risk of harm, and expects all employees and volunteers to share this commitment.
Location: King Power Stadium, Leicester
Contract: Fixed Term, 12 Months (Maternity Cover)
Hours: 37.5 hours per week.
Turn Data Into Match-Winning Insights
At Leicester City Football Club, every supporter interaction tells a story. We're looking for a passionate, analytical and commercially minded Data Marketing Executive to join our Marketing team on a 12-month maternity cover contract and help shape how we connect with hundreds of thousands of fans. This is an exciting opportunity to work at the heart of a Premier League football club, using data, insight and technology to drive fan acquisition, engagement, retention and revenue growth. If you love turning complex data into meaningful actions, creating targeted marketing campaigns and uncovering insights that influence business decisions, we'd love to hear from you.
The Opportunity
As our Data Marketing Executive, you'll play a key role in developing and maintaining the Club's data infrastructure, helping us better understand our supporters and deliver personalised experiences across multiple channels. From building audience segments and managing automated communications to creating impactful reports and supporting commercial partnerships with powerful insights, your work will directly influence how the Club engages with fans and grows its reach both locally and globally. No two days are the same. One day you might be building a customer journey campaign, the next you could be analysing supporter behaviour, developing Tableau dashboards or identifying new opportunities to grow our fan database.
What You'll Be Doing
- Developing audience segmentation strategies to support marketing, commercial and fan engagement objectives
- Creating and maintaining targeted fan communications through email, SMS and automated customer journeys
- Building and managing data integrations, data flows and database health processes
- Producing actionable insights and presenting recommendations to stakeholders across the business
- Designing and maintaining Tableau dashboards and reporting frameworks
- Conducting analysis to drive supporter acquisition, engagement, retention and revenue growth
- Supporting the creation of data-led partnership and sponsorship opportunities
- Managing customer data queries and working closely with Supporter Services and third-party providers
- Developing surveys, market research and customer feedback initiatives
- Supporting consumer lifecycle planning, persona development and customer journey mapping
- Ensuring data governance, GDPR compliance and the integrity of all Club data sources
Who We're Looking For
We're seeking someone who combines strong analytical capability with a passion for marketing and consumer engagement. You'll ideally have:
- Experience using data to drive commercial and marketing decisions
- Strong understanding of CRM systems, customer data platforms (CDPs) and marketing databases
- Experience creating reports, dashboards and automated reporting processes
- Knowledge of customer segmentation, campaign targeting and audience profiling
- Excellent problem-solving and analytical skills
- The ability to translate business objectives into meaningful data insights
- Strong communication skills with the confidence to present findings to a range of stakeholders
- A proactive approach and genuine enthusiasm for continuous improvement
Experience within sport, entertainment, retail or membership-based organisations would be advantageous, but is not essential.
Why Join Leicester City Football Club?
This is your chance to make an impact at one of football's most respected and ambitious clubs. You'll work alongside talented colleagues across Marketing, Commercial, Content and Fan Engagement teams, helping to create memorable supporter experiences powered by data and insight. We offer an exciting, fast-paced environment where your ideas are valued, your development is encouraged and your work contributes directly to the success of the Club.
Additional Information
Due to the nature of the role, flexibility is required to work evenings, weekends, matchdays and public holidays when necessary. The successful candidate will be expected to comply with all Club policies relating to Equality, Diversity & Inclusion, Safeguarding, Health & Safety and GDPR.
Ready to Join the Team?
If you're excited by the power of data, passionate about marketing and want to play a part in shaping the future of fan engagement at Leicester City Football Club, we'd love to hear from you. Apply now and help us turn insight into impact.
About The Club
Leicester City Football Club has a rich and proud history – we’re more than just a football club; we’re a community. Formed in 1884, we’ve achieved incredible milestones, including becoming Premier League champions in 2016 and winning the FA Cup in 2021. Our commitment to the local community, fans, and world-class experiences extends beyond the pitch. With the opening of our new state-of-the-art training ground in 2021, we continue to invest in our growth and success. Our team at Leicester City is more than just colleagues – we invite you to join our Club and experience the exciting opportunities of a life in the football industry!
Benefits Package
Our people are the lifeblood of the Club, and we feel should be rewarded as such – we offer a competitive salary, pension scheme and life assurance for all permanent employees. You’ll enjoy free onsite parking, access to our subsidised staff restaurants and up to 33 days of annual leave (including bank holidays) amongst a host of other great employee benefits!
One City. One Club. One Leicester.
Leicester City Football Club believes that football is for all, and we are committed to Diversity and Inclusion, where valuing the individual is our highest priority. We are working to see equality across all areas of the Club and welcome applications from all areas of the community. If you have any requirements in regard to the recruitment process, please let us know; we are happy to support your needs.
Next Steps
We’ll be reviewing applications as and when they are submitted and invite shortlisted candidates for interviews, so don’t wait – if you think this role sounds like the right fit, apply today! We’re excited to hear from you and can’t wait to see how you’ll help us reach new heights.
CRM Marketing Executive (Maternity Cover) employer: Leicester City Football Club (LCFC
Leicester City Football Club is an exceptional employer, offering a unique opportunity to work in a prestigious sporting environment at our state-of-the-art Training Ground in Seagrave. We pride ourselves on fostering a supportive team culture where high standards and professionalism are paramount, alongside a comprehensive benefits package that includes competitive salaries, generous leave, and access to subsidised facilities. Join us to contribute to our community-focused mission and enjoy meaningful career growth within one of the UK's leading football clubs.
Contact Details:
Leicester City Football Club (LCFC Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive (Maternity Cover)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
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We think you need these skills to ace CRM Marketing Executive (Maternity Cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Leicester City Football Club (LCFC from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Leicester City Football Club (LCFC specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Leicester City Football Club (LCFC
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Leicester City Football Club (LCFC, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Leicester City Football Club (LCFC you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Leicester City Football Club (LCFC that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Leicester City Football Club (LCFC, so think on your feet and don't hesitate to showcase your creativity!
